Rachel Prior
Marketing Manager at Le Cordon Bleu Australia- Claim this Profile
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Bio
Credentials
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Google Ads Certification
GoogleMay, 2020- Oct, 2024 -
Advanced Google Analytics
GoogleApr, 2020- Oct, 2024 -
Certificate II in Retail Services
Swinburne University of TechnologyJan, 2009- Oct, 2024
Experience
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Le Cordon Bleu Australia
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Australia
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Higher Education
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1 - 100 Employee
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Marketing Manager
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Sep 2020 - Present
As the Marketing Manager for Le Cordon Bleu Australia I am responsible for brand, marketing and communication initiatives to ensure acquisition for the business is obtained across campuses throughout Australia – Melbourne, Sydney, Adelaide and Brisbane. Managing an awesome high performing team across brand, communications, digital marketing, events, graphic design and customer experience we work towards ensuring the prestigious brand is upheld and new initiatives drive high acquisition and increase ROI.
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Adelaide Football Club
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Australia
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Spectator Sports
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100 - 200 Employee
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Marketing Executive
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Jan 2020 - Sep 2020
As the Marketing Executive for the Adelaide Football Club I was responsible for membership research and strategy, digital advertising, membership and stadium ticket promotions, merchandise sales and positive brand alignment for the Club. As the Marketing Executive for the Adelaide Football Club I was responsible for membership research and strategy, digital advertising, membership and stadium ticket promotions, merchandise sales and positive brand alignment for the Club.
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The National Trust of Western Australia
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Manager, Community Engagement
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Jan 2018 - Dec 2019
As Manager, Community Engagement I provided leadership, oversight and strategic management of the community development portfolio. Within this diverse portfolio I managed the Trust's brand identity, marketing, PR, communications, public programs, membership and community engagement projects.A particular focus of my position was accountability for community engagement and public liaison through marketing campaigns, promotional and public events, programmes and activities. As Manager, Community Engagement I provided leadership, oversight and strategic management of the community development portfolio. Within this diverse portfolio I managed the Trust's brand identity, marketing, PR, communications, public programs, membership and community engagement projects.A particular focus of my position was accountability for community engagement and public liaison through marketing campaigns, promotional and public events, programmes and activities.
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Bankwest
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Australia
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Financial Services
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700 & Above Employee
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Customer Communications Manager
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Feb 2017 - Jan 2018
As the Customer Communications Manager, I was responsible for the management and execution of thought leadership events and development of department plans. Utilised my skillsets pertaining to content communication development, I worked with various internal and external stakeholders to effectively deliver Bankwest’s vision and brand. As the Customer Communications Manager, I was responsible for the management and execution of thought leadership events and development of department plans. Utilised my skillsets pertaining to content communication development, I worked with various internal and external stakeholders to effectively deliver Bankwest’s vision and brand.
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Australian Institute of Business
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Australia
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Higher Education
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100 - 200 Employee
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Events Manager
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Aug 2015 - Feb 2017
As the Events Manager for the Australian Institute of Business I was responsible for creating and implementing multiple projects to enhance the brand’s portfolio and increase student numbers. The international and national programme involved multiple projects including sales driven initiatives and effective campaign strategies. As the Events Manager for the Australian Institute of Business I was responsible for creating and implementing multiple projects to enhance the brand’s portfolio and increase student numbers. The international and national programme involved multiple projects including sales driven initiatives and effective campaign strategies.
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Adelaide Convention Centre
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Australia
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Events Services
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1 - 100 Employee
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Exhibitions Coordinator
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Jun 2013 - Aug 2015
At the Adelaide Convention Centre I was a key leader in the Centres Stage One launch for South Australia. Within my time at the Centre I advanced my skillset to result in managing in its entirety events run by the Centre to increase the States portfolio such as the multi-award winning Cellar Door Wine Festival, a LEGO fan event and other initiatives. Within these events I formulated effective business relationships with a variety of stakeholders such as government bodies, city councils, delegates, clients and business leaders. My role as Event Manager for the Cellar Door Wine Festival allowed me to expand my knowledge in the food and wine industry and work cohesively and consistently with producers and talented head chefs and created innovative and exciting new events which attracted a new audience to the Festival and kept the loyal audience engaged year after year.
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Exhibitions Assistant
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Feb 2011 - Jun 2013
The role of Exhibitions Assistant encompassed a variety of responsibilities such as assisting with the coordination and management of exhibitions and conferences and ad hoc activities such as sales, research and other initiatives.A key element to my role was assisting with the management of the Cellar Door Wine Festival - Adelaide. In particular the entire management of exhibition booth sales and liaising daily with the 170+ exhibitors to ensure the highest level of exhibitor satisfaction.
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Education
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2021 - 2021
Marketing Week Mini MBA with Mark Ritson
Mini MBA - Brand Management, Marketing -
2020 - 2020
ADMA IQ
Marketing Masterclass with Mark Ritson -
2009 - 2010
TAFE SA
Advanced Diploma, Event Management -
1998 - 2003
Pembroke School
High School
Community
