Experience

Made by Sonder Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Media Lead

  • Sep 2022 - Present

  • Develop, implement and manage social media strategies for the company and clients • Define most important social media KPIs • Manage and create social media content • Measure the success of every social media campaign • Expert in all of the latest social media best practices and technologies • Leading on new business pitches for social media work • Expert knowledge in all of the latest social media marketing tools • Develop, implement and manage social media strategies for the company and clients • Define most important social media KPIs • Manage and create social media content • Measure the success of every social media campaign • Expert in all of the latest social media best practices and technologies • Leading on new business pitches for social media work • Expert knowledge in all of the latest social media marketing tools



OWB Creative Communications

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Feb 2017 - Present

  An award-winning marketing agency based in Birmingham. Managing client accounts and marketing projects for a variety of clients within the B2C and B2B sector and leading on social campaign strategy. • Managing client accounts and marketing projects for a variety of B2B and B2C clients • Social Media marketing campaigns: raising Brand Awareness across Social Media platforms, crafting engaging and inspiring campaigns for a variety of audiences, to take brands in meaningful directions • Formulating content strategies optimised for SEO and Social Media, aligned with brand goals. Implementing a paid advertising strategy for clients to gain a good ROI, with a focus on lead generation and brand awareness. Creating diverse new ideas and a unique source of differentiation for clients, ensuring all content is engaging, relevant, targeted and optimised for SEO. • Identify new business opportunities amongst existing and new clients. Experience of pitching new ideas, business development and comfortable driving forward new strategies tailored to diverse industries



Stonegate Pub Partners

• United Kingdom
• Retail
• 200 - 300 Employee

• Marketing Executive

  • Aug 2016 - Dec 2016

  • Supporting the Enterprise Publican Partnerships through the development and delivery of key marketing initiatives. • Managing the content and production of the Enterprise Publican magazine “deals&ideas” with the agency and key contributors to deliver advice and support to publican partners on all aspects of pub business operation including industry, insight and footfall driving initiatives. • Helping to develop and implement the annual publican awards programme “Enterprise Community Heroes”. • Owning and deliver agreed marketing projects on brief, on time, on budget, as directed by my line manager, which included supporting new and Ad Hoc initiatives ie. food partnership development, corporate charity promotions and Royal British Legion partnership. • Supporting Trade Marketing team with the development of footfall and sales driving support activities



Trinity Mirror

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing Coordinator

  • Sep 2013 - Jul 2016

  • Working in the central marketing team to support the provision of tactical marketing support that drives audience development across Trinity Mirror Regional’s portfolio. • Formulating and executing successful brand building marketing campaigns with local brand executives, newspaper sales and editorial. Developing positive relationships with third party suppliers, media partners and sponsors. • Sourcing and coordinating sales promotions, UGC projects, developing mutually beneficial media partnerships, creating and tracking the effectiveness of targeted multichannel marketing campaigns • Ability to present verbally, via email, digital & email, marketing content & prep related product and service information • Knowledge & ability to generate effective promotional copy, including writing and presenting product and audience data and key marketing messages in easy to understand and relevant format. • Implementing Social Media campaigns in a professional or promotional capacity, finding innovative way to drive brand awareness, engagement and traffic, as part of efforts to build our regional brands social presence.



Liverpool John Moores University

• MA Marketing Graduate

  • May 2013 - May 2014

  To complement my academic experience, I have attained numerous transferable skills through industry experience. These roles, combined with older experience, have been instrumental in the development of my time, people and resource management skills. During my MA I adapted to large workloads, and intense problem solving, and working to condensed time frames. I practiced targeting attractive markets to segment and reshape strategies to better reach and create value for customers, understanding future brand needs. I acquired expertise in; brand building strategies, extensive market research, global influences, consumer decision-making, and digital marketing communications. I have a good grasp of effective market planning, and can think strategically, structuring plans carefully, whilst specifying appropriate marketing mix elements. Taking on fresh perspectives I can inspire a marketing plan with achievable strategies, that better meets the demands of different segments, giving a distinct competitive advantage. My creative ways were put to good use; by fully designing and integrating a marketing communications campaign to launch an FMCG product, and devising a global marketing strategy for retail sectors in airport. I am highly capable of presenting ideas in an articulate, concise and engaging manner, and an ability to impact an audience, ensuring they grasp something of value about the brand. This also equipped me with proficient knowledge of the digital landscape, which can be creatively coordinated to form the building blocks for strong customer relationships.



Paversmith PR Liverpool

• Liverpool, United Kingdom

• Internship

  • Feb 2011 - Feb 2011



Kysen PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Internship

  • Jan 2010 - Feb 2010