Experience

O'Brien Fine Foods

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager IOI

  • Oct 2021 - Present

• Brand Manager

  • Jan 2019 - Oct 2021



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • May 2018 - Aug 2018

  Reporting into the Senior Brand Manager; leading the Fibre One, Old El Paso, Haagen-Dazs, Betty Crocker, Jus-Rol and Green Giant brands. - Working collaboratively to develop localised brand activation plans through a consumer-first lens. - Leading key brand execution in store. - Managing BTL agencies. -Leading sampling and event plan. - Working with agencies to manage all brands from a digital and social perspective, including the Social Strategy for Yoplait. Reporting into the Senior Brand Manager; leading the Fibre One, Old El Paso, Haagen-Dazs, Betty Crocker, Jus-Rol and Green Giant brands. - Working collaboratively to develop localised brand activation plans through a consumer-first lens. - Leading key brand execution in store. - Managing BTL agencies. -Leading sampling and event plan. - Working with agencies to manage all brands from a digital and social perspective, including the Social Strategy for Yoplait.

• Brand Marketing Intern

  • 2017 - 2018

  Reporting into the Senior Brand Manager and working cross functionally to activate local brand plans for General Mills diverse brand portfolio including Yoplait fruit yoghurt, Frubes and Nature Valley. - Translating ATL communication into BTL activities - Working with sales function to ensure shopper marketing is aligned to overall plans - Development of POS for all brands - Executing sampling strategy in-store and through event partners - Liaising with external parties and the Yoplait team in France to manage the packaging renovation for Yoplait -Executing key seasonal events such as Back to School -Collaborating with agencies to manage the Yoplait Social Media strategy Show less



Marketing Development Programme

• Marketing Advisor

  • Sep 2015 - Aug 2016

  The MSc in Marketing Practice is known commercially as the Marketing Development Programme (MDP). It is a unique masters programme in that it operates as a commercial marketing agency so that it's students (marketing advisors) learn to combine marketing theory with practical application in a completely professional environment. Client management, time management, leadership, teamwork and negotiation are all key aspects of development within the programme. My projects varied widely in terms of task and industry. - Conducting Market Research for companies within the FMCG, alcohol, pharmaceutical and professional service industries -Managing events such as the bi-annual Electric Ireland Business Breakfast and the annual Smurfit Ball (500+ attendees) - Developing the digital strategy for a start-up company in the alcohol industry including content creation, SEO and PPC campaigns as well as social strategy -Managing the Social Media strategy of a confectionary brand I was honoured to receive the James Hyland Marketing Advisor of the Year Award in 2016, as voted by my colleagues in the MDP. Show less



Tesco Ireland

• Ireland
• Retail
• 700 & Above Employee

• Marketing Intern

  • Jun 2015 - Sep 2015

  Reporting into the Marketing Manager and working alongside the brand team. - Assisting in the project management of the brand relaunch campaign in 2015. - Managing the Community Fund, ensuring that all of the charities received their donations. - Executing a summer sampling event across all Tesco Extra stores for Taste Bud suppliers. - Coordinating with all suppliers and external agencies to organise the Tesco tent at the National Ploughing Championships. - Communicating with internal and external stakeholders to develop and organise content for the Tesco magazine. Show less



PwC Ireland

• Ireland
• IT Services and IT Consulting
• 700 & Above Employee

• Summer Intern

  • Jun 2014 - Aug 2014

  I completed the Joint Summer Intern Programme in PwC which involved spending time in the Asset Management department and the VAT department. I completed the Joint Summer Intern Programme in PwC which involved spending time in the Asset Management department and the VAT department.


Arcadia Group Ltd
• United Kingdom
• Retail
• 700 & Above Employee
• Sales Advisor

  • Nov 2010 - Jan 2013