Racheal Vaughan Jones
Marketing Director at Compass Box- Claim this Profile
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Topline Score
Bio
Phil Wright
From working with her, it is clear that Racheal is a uniquely gifted story-teller, and product/ingredient/USP synthesiser. The kind of person whose opinion always enriches a conversation and who values diversity of opinion in others.
Matthieu Wattel
Racheal is a highly creative, strategic and charismatic marketer. She clearly loves what she does and has this innate talent to build trust and get people on board with her ideas. I worked with her on the repositioning of the Ballantine’s Scotch brand and I was impressed by her approach that balanced big picture with creative impact, ensuring that a brand without the same firepower as its biggest competitors could be noticed and create an emotional connection with its target consumers. Product innovation is another of her areas of expertise from identifying the opportunity, developing a differentiated and ownable concept (thanks to her eye for design and ability to write copy), to making it happen from a liquid and packaging pov. All of this at her own accelerated pace.
Phil Wright
From working with her, it is clear that Racheal is a uniquely gifted story-teller, and product/ingredient/USP synthesiser. The kind of person whose opinion always enriches a conversation and who values diversity of opinion in others.
Matthieu Wattel
Racheal is a highly creative, strategic and charismatic marketer. She clearly loves what she does and has this innate talent to build trust and get people on board with her ideas. I worked with her on the repositioning of the Ballantine’s Scotch brand and I was impressed by her approach that balanced big picture with creative impact, ensuring that a brand without the same firepower as its biggest competitors could be noticed and create an emotional connection with its target consumers. Product innovation is another of her areas of expertise from identifying the opportunity, developing a differentiated and ownable concept (thanks to her eye for design and ability to write copy), to making it happen from a liquid and packaging pov. All of this at her own accelerated pace.
Phil Wright
From working with her, it is clear that Racheal is a uniquely gifted story-teller, and product/ingredient/USP synthesiser. The kind of person whose opinion always enriches a conversation and who values diversity of opinion in others.
Matthieu Wattel
Racheal is a highly creative, strategic and charismatic marketer. She clearly loves what she does and has this innate talent to build trust and get people on board with her ideas. I worked with her on the repositioning of the Ballantine’s Scotch brand and I was impressed by her approach that balanced big picture with creative impact, ensuring that a brand without the same firepower as its biggest competitors could be noticed and create an emotional connection with its target consumers. Product innovation is another of her areas of expertise from identifying the opportunity, developing a differentiated and ownable concept (thanks to her eye for design and ability to write copy), to making it happen from a liquid and packaging pov. All of this at her own accelerated pace.
Phil Wright
From working with her, it is clear that Racheal is a uniquely gifted story-teller, and product/ingredient/USP synthesiser. The kind of person whose opinion always enriches a conversation and who values diversity of opinion in others.
Matthieu Wattel
Racheal is a highly creative, strategic and charismatic marketer. She clearly loves what she does and has this innate talent to build trust and get people on board with her ideas. I worked with her on the repositioning of the Ballantine’s Scotch brand and I was impressed by her approach that balanced big picture with creative impact, ensuring that a brand without the same firepower as its biggest competitors could be noticed and create an emotional connection with its target consumers. Product innovation is another of her areas of expertise from identifying the opportunity, developing a differentiated and ownable concept (thanks to her eye for design and ability to write copy), to making it happen from a liquid and packaging pov. All of this at her own accelerated pace.
Credentials
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WSET Level 2 Spirits
WSET — Wine & Spirit Education TrustMar, 2018- Nov, 2024
Experience
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Compass Box
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United Kingdom
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Beverage Manufacturing
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1 - 100 Employee
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Marketing Director
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May 2023 - Present
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Shandy Shack
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Investor & Advisor
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Dec 2021 - Present
The Original Craft Shandy, loved by everyone from Holly Willoughby to your mum! The Original Craft Shandy, loved by everyone from Holly Willoughby to your mum!
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Building Liquid Podcast
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United Kingdom
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Entertainment Providers
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Host
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Sep 2020 - Present
How do you know somebody has a podcast? Because they’ll tell you about it... UK Top 20 business podcast about startups in the drinks world, the founders building them and the tipples that inspired them along the way. How do you know somebody has a podcast? Because they’ll tell you about it... UK Top 20 business podcast about startups in the drinks world, the founders building them and the tipples that inspired them along the way.
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The REAL Drinks Co.
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Marketing Director
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Jul 2022 - Apr 2023
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Self-employed
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London, England, United Kingdom
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Marketing Partner for Drinks SMEs
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Sep 2020 - Apr 2023
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Lixir Drinks
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Head of Marketing
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May 2021 - Jul 2022
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Jackson Jones
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United Kingdom
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Food and Beverage Services
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Founder
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Sep 2020 - Jul 2022
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JUBEL
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Head of Marketing
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Mar 2020 - Sep 2020
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Lucky Saint | B Corp™
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Head of Brand
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Jun 2019 - Mar 2020
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Chivas Brothers
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Senior Global Brand Manager (Ballantine's)
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Jul 2017 - Jun 2019
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Global Brand Manager (Ballantine's)
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Jan 2015 - Jun 2017
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Assistant Product Manager
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Sep 2012 - Apr 2014
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Management Trainee (Graduate Programme)
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Sep 2011 - Aug 2012
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Intern, Professional Luxury Brands
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Aug 2009 - Sep 2010
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Education
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2020 - 2020
Marketing Week Mini MBA with Mark Ritson
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University of the Arts London
Short Course -
The University of Manchester
Bachelor of Science (BSc) -
Newcastle under Lyme College
BTEC Art Foundation
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