Head of Demand Generation

• Nov 2022 - Present

Demand Gen Lead

• Apr 2022 - Nov 2022

Business Director (Planning & Performance Marketing)

• Jul 2021 - Apr 2022

Responsible for leading a team of performance planners and channel specialists across domestic and global accounts including Hobbycraft, Harvey Nichols, Kantar and Travelodge. My role was focussed on developing holistic media strategies and overseeing campaign delivery to drive digital customer acquisition and revenue growth for clients. Key responsibilities included: - Integrated media planning, budget allocation and performance forecasting. - Digital transformation through data integration, measurement/attribution and automation. - Overseeing campaign delivery across all performance channels including paid search/shopping, display, social media, partnerships and BVOD.

Planning Director (Performance Marketing)

• Nov 2018 - Jul 2021

Responsible for leading cross-channel digital media strategy, planning and execution and for Harvey Nichols, Hobbycraft, Mercedes and Fleetcor.Responsibilities included:- Auditing digital maturity and performance marketing activity to identify strategic priorities.- Developing integrated brand and DR campaigns to support business objectives.- Running audience/competitor research and brand tracker studies.- Reporting on campaign performance via web analytics and brand/conversion lift studies.- Defining an always-on approach to creative/audience/placement/landing page testing.

Owned Strategy Director (SEO & Content Marketing)

• Apr 2018 - Nov 2018

Responsible for leading digital content creation, optimisation and distribution to drive organic growth for global retail and automotive clients including Forevermark, Next and Mercedes.Responsibilities included:- Developing owned media strategies to improve keyword visibility and drive organic traffic.- Overseeing technical SEO audits and page speed analysis to evaluate website performance. - Optimising on-site user experience to improve conversion rates. - Overseeing publisher outreach, off-site content creation and link generation.

Content Marketing Manager

• Jul 2016 - Apr 2018

Managing digital content planning, production and distribution for a range of ecommerce and fintech clients including Ralph Lauren, Cleo, and Aduna.

Senior Content Marketing Executive

• Mar 2015 - Jul 2016

Supporting content creation, technical search engine optimisation and reporting for a range of insurance clients including Cardif Pinnacle, Bluefin Group and Vantage Insurance.

Marketing Executive

• Nov 2013 - Mar 2015

Marketing and events lead working alongside UK businesses, governments and nonprofits to tackle and discuss environmental issues. Responsibilities included: - Content creation (website landing pages, blogs, white papers, press releases and videos). - Owned channel management (website, social media, email, PR and publisher outreach). - Coordinating and chairing monthly industry events. Marketing and events lead working alongside UK businesses, governments and nonprofits to tackle and discuss environmental issues. Responsibilities included: - Content creation (website landing pages, blogs, white papers, press releases and videos). - Owned channel management (website, social media, email, PR and publisher outreach). - Coordinating and chairing monthly industry events.

PR Intern

• Jun 2013 - Aug 2013

Research/trend analysis, project support and producing digital content for clients including Peroni, Ocado, Currys PC World, Warner Bros and Playboy. Research/trend analysis, project support and producing digital content for clients including Peroni, Ocado, Currys PC World, Warner Bros and Playboy.

Editor - Nerve Magazine

• Nov 2010 - Apr 2013

Junior Editor

• May 2012 - Jul 2012