Rachael Pilcher

B2B SaaS Conversion Copywriter at Mighty Fine Copy
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, DE

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Credentials

  • 10X Emails
    CopyHackers
  • 10X Landing Pages
    Copyhackers
  • Content Marketing
    HubSpot

Experience

    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • B2B SaaS Conversion Copywriter
      • Sep 2016 - Present

      Content marketing, strategy, and copywriting to increase conversions for: * Websites * Landing pages * Emails * Funnels for lead gen, nurture, and retention * Video scripts & explainers * Landing pages * Sales pages Content marketing, strategy, and copywriting to increase conversions for: * Websites * Landing pages * Emails * Funnels for lead gen, nurture, and retention * Video scripts & explainers * Landing pages * Sales pages

    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • Copywriting & Design Creative Studio
      • Jan 2020 - Jan 2023

      Roikit provides a complete end-to-end copywriting and design service that drives conversions for B2B & SaaS landing pages, sales pages, Facebook ads, and websites. We help companies with: * Customer and competitor analysis * Finding the right messaging * Strategy * Copywriting * Design & UX * 3D models * Testing & iteration * Webflow design * Website development Roikit provides a complete end-to-end copywriting and design service that drives conversions for B2B & SaaS landing pages, sales pages, Facebook ads, and websites. We help companies with: * Customer and competitor analysis * Finding the right messaging * Strategy * Copywriting * Design & UX * 3D models * Testing & iteration * Webflow design * Website development

    • Germany
    • Retail
    • Director
      • Feb 2005 - Apr 2015

      Owner director at Rita Sue vintage boutique - specialising in vintage inspired clothing and accessories from around the world since 2005 • Building the e-commerce website and opening 2 retail stores • Creating a unique brand voice for the company • Content marketing for website and social media • Maintaining seller accounts on Ebay and TradeMe • Product curation - research, sourcing, and importation of products • Marketing and branding for print media • Product… Show more Owner director at Rita Sue vintage boutique - specialising in vintage inspired clothing and accessories from around the world since 2005 • Building the e-commerce website and opening 2 retail stores • Creating a unique brand voice for the company • Content marketing for website and social media • Maintaining seller accounts on Ebay and TradeMe • Product curation - research, sourcing, and importation of products • Marketing and branding for print media • Product development, garment sampling and production of in-house fashion collection • Staff management and training • Event planning, marketing and management Products, articles and photoshoots featured in: • North & South magazine • NZ Herald - Canvas • NZ Herald - Viva • Herald on Sunday • New Idea • NZ V8 magazine • NZ Hot Rod magazine • Australian Womans Weekly • Fashion Quarterly NZ • Next • Glory Days Show less Owner director at Rita Sue vintage boutique - specialising in vintage inspired clothing and accessories from around the world since 2005 • Building the e-commerce website and opening 2 retail stores • Creating a unique brand voice for the company • Content marketing for website and social media • Maintaining seller accounts on Ebay and TradeMe • Product curation - research, sourcing, and importation of products • Marketing and branding for print media • Product… Show more Owner director at Rita Sue vintage boutique - specialising in vintage inspired clothing and accessories from around the world since 2005 • Building the e-commerce website and opening 2 retail stores • Creating a unique brand voice for the company • Content marketing for website and social media • Maintaining seller accounts on Ebay and TradeMe • Product curation - research, sourcing, and importation of products • Marketing and branding for print media • Product development, garment sampling and production of in-house fashion collection • Staff management and training • Event planning, marketing and management Products, articles and photoshoots featured in: • North & South magazine • NZ Herald - Canvas • NZ Herald - Viva • Herald on Sunday • New Idea • NZ V8 magazine • NZ Hot Rod magazine • Australian Womans Weekly • Fashion Quarterly NZ • Next • Glory Days Show less

    • New Zealand
    • Law Practice
    • 1 - 100 Employee
    • Legal Assistant Paralegal
      • Jun 2010 - Feb 2013

Education

  • The University of Auckland
    Bachelor of Arts (B.A.), Anthropology
  • University of Auckland
    Bachelor of Arts (BA), English Language and Literature, General
  • Auckland University of Technology
    Legal Executive, Law

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