Rachael Hornbuckle
National Sales Manager at World's Finest® Chocolate- Claim this Profile
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Bio
Jerry Greene
Rachael is a rare talent in the world of CPG customer management. I have had the pleasure of working with Rachael as a National Account Manager for over 3 years, while leading a sales team at Wilton Brands. I have been impressed with her performance since my first day on the job when Rachael presented me with a total overview of her customer, history, customer plan and visual representation of success and vision for the upcoming panning cycle. She immediately earned my trust as the expert in the business and continued to develop her relationship with the customer and deliver unprecedented results over the past 3 years as a member of my team. Rachael’s leadership was the foundation of success at Wilton as she navigated the pre and pandemic challenges, took on additional leadership roles, and took Meijer to new heights. I was particularly impressed with her execution of a Meijer top to top joint business planning session, consecutive seasonal development programing evolution, and how she cultivated the launch of the Meijer.com - Wilton omni landing page which delivered baking and decorating inspiration to the consumer. These successes set the stage for Rachael to share these wins across the organization and created supplemental best in class processes still in place today across Wilton. As a member of my team, Rachael was always the most consistent performer and first to respond to request with deep analytical foundation. She constantly offered her assistance and volunteered to assist with special projects and training opportunities supplemental to her base responsibilities. I fully endorse Rachael and know she will be successful in the face of any opportunity presented her. I am one of her biggest fans and look forward our continued personal and professional relationship as I watch her grow and prosper in her career.
Nedim Pudilovic
To whom it may concern, I have had the privilege of working with Rachael for 3 + years at Wilton Brands. Rachael is a professional Account Manager. She has a very positive demeanor towards her partners internal that allows her to service her accounts at a high level. She demonstrates her passion of the product that she sells through data driven story telling & personal experiences. Rachael is organized, meticulous, and punctual. Ultimately, Rachael is goal getter. She has really perfected the balance required to roll up the sleeves & utilize the resources available. These are just some of the attributes that have allowed Rachael to grow her accounts and manage a healthy business for her customers and Wilton. I would strongly recommend Rachael for any organization. Thank you, Nedim Pudilovic Sales Operations & Excellence
Jerry Greene
Rachael is a rare talent in the world of CPG customer management. I have had the pleasure of working with Rachael as a National Account Manager for over 3 years, while leading a sales team at Wilton Brands. I have been impressed with her performance since my first day on the job when Rachael presented me with a total overview of her customer, history, customer plan and visual representation of success and vision for the upcoming panning cycle. She immediately earned my trust as the expert in the business and continued to develop her relationship with the customer and deliver unprecedented results over the past 3 years as a member of my team. Rachael’s leadership was the foundation of success at Wilton as she navigated the pre and pandemic challenges, took on additional leadership roles, and took Meijer to new heights. I was particularly impressed with her execution of a Meijer top to top joint business planning session, consecutive seasonal development programing evolution, and how she cultivated the launch of the Meijer.com - Wilton omni landing page which delivered baking and decorating inspiration to the consumer. These successes set the stage for Rachael to share these wins across the organization and created supplemental best in class processes still in place today across Wilton. As a member of my team, Rachael was always the most consistent performer and first to respond to request with deep analytical foundation. She constantly offered her assistance and volunteered to assist with special projects and training opportunities supplemental to her base responsibilities. I fully endorse Rachael and know she will be successful in the face of any opportunity presented her. I am one of her biggest fans and look forward our continued personal and professional relationship as I watch her grow and prosper in her career.
Nedim Pudilovic
To whom it may concern, I have had the privilege of working with Rachael for 3 + years at Wilton Brands. Rachael is a professional Account Manager. She has a very positive demeanor towards her partners internal that allows her to service her accounts at a high level. She demonstrates her passion of the product that she sells through data driven story telling & personal experiences. Rachael is organized, meticulous, and punctual. Ultimately, Rachael is goal getter. She has really perfected the balance required to roll up the sleeves & utilize the resources available. These are just some of the attributes that have allowed Rachael to grow her accounts and manage a healthy business for her customers and Wilton. I would strongly recommend Rachael for any organization. Thank you, Nedim Pudilovic Sales Operations & Excellence
Jerry Greene
Rachael is a rare talent in the world of CPG customer management. I have had the pleasure of working with Rachael as a National Account Manager for over 3 years, while leading a sales team at Wilton Brands. I have been impressed with her performance since my first day on the job when Rachael presented me with a total overview of her customer, history, customer plan and visual representation of success and vision for the upcoming panning cycle. She immediately earned my trust as the expert in the business and continued to develop her relationship with the customer and deliver unprecedented results over the past 3 years as a member of my team. Rachael’s leadership was the foundation of success at Wilton as she navigated the pre and pandemic challenges, took on additional leadership roles, and took Meijer to new heights. I was particularly impressed with her execution of a Meijer top to top joint business planning session, consecutive seasonal development programing evolution, and how she cultivated the launch of the Meijer.com - Wilton omni landing page which delivered baking and decorating inspiration to the consumer. These successes set the stage for Rachael to share these wins across the organization and created supplemental best in class processes still in place today across Wilton. As a member of my team, Rachael was always the most consistent performer and first to respond to request with deep analytical foundation. She constantly offered her assistance and volunteered to assist with special projects and training opportunities supplemental to her base responsibilities. I fully endorse Rachael and know she will be successful in the face of any opportunity presented her. I am one of her biggest fans and look forward our continued personal and professional relationship as I watch her grow and prosper in her career.
Nedim Pudilovic
To whom it may concern, I have had the privilege of working with Rachael for 3 + years at Wilton Brands. Rachael is a professional Account Manager. She has a very positive demeanor towards her partners internal that allows her to service her accounts at a high level. She demonstrates her passion of the product that she sells through data driven story telling & personal experiences. Rachael is organized, meticulous, and punctual. Ultimately, Rachael is goal getter. She has really perfected the balance required to roll up the sleeves & utilize the resources available. These are just some of the attributes that have allowed Rachael to grow her accounts and manage a healthy business for her customers and Wilton. I would strongly recommend Rachael for any organization. Thank you, Nedim Pudilovic Sales Operations & Excellence
Jerry Greene
Rachael is a rare talent in the world of CPG customer management. I have had the pleasure of working with Rachael as a National Account Manager for over 3 years, while leading a sales team at Wilton Brands. I have been impressed with her performance since my first day on the job when Rachael presented me with a total overview of her customer, history, customer plan and visual representation of success and vision for the upcoming panning cycle. She immediately earned my trust as the expert in the business and continued to develop her relationship with the customer and deliver unprecedented results over the past 3 years as a member of my team. Rachael’s leadership was the foundation of success at Wilton as she navigated the pre and pandemic challenges, took on additional leadership roles, and took Meijer to new heights. I was particularly impressed with her execution of a Meijer top to top joint business planning session, consecutive seasonal development programing evolution, and how she cultivated the launch of the Meijer.com - Wilton omni landing page which delivered baking and decorating inspiration to the consumer. These successes set the stage for Rachael to share these wins across the organization and created supplemental best in class processes still in place today across Wilton. As a member of my team, Rachael was always the most consistent performer and first to respond to request with deep analytical foundation. She constantly offered her assistance and volunteered to assist with special projects and training opportunities supplemental to her base responsibilities. I fully endorse Rachael and know she will be successful in the face of any opportunity presented her. I am one of her biggest fans and look forward our continued personal and professional relationship as I watch her grow and prosper in her career.
Nedim Pudilovic
To whom it may concern, I have had the privilege of working with Rachael for 3 + years at Wilton Brands. Rachael is a professional Account Manager. She has a very positive demeanor towards her partners internal that allows her to service her accounts at a high level. She demonstrates her passion of the product that she sells through data driven story telling & personal experiences. Rachael is organized, meticulous, and punctual. Ultimately, Rachael is goal getter. She has really perfected the balance required to roll up the sleeves & utilize the resources available. These are just some of the attributes that have allowed Rachael to grow her accounts and manage a healthy business for her customers and Wilton. I would strongly recommend Rachael for any organization. Thank you, Nedim Pudilovic Sales Operations & Excellence
Credentials
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Aligning Sales and Marketing
LinkedInNov, 2022- Oct, 2024 -
Negotiation Skills
LinkedInJul, 2021- Oct, 2024 -
Advanced Persuasive Selling: Persuading Different Personality Types
LinkedInDec, 2019- Oct, 2024 -
Asking Great Sales Questions
LinkedInDec, 2019- Oct, 2024 -
Sales Pipeline Management
LinkedInDec, 2019- Oct, 2024 -
Sales: Closing Strategies
LinkedInDec, 2019- Oct, 2024 -
Leading with Emotional Intelligence (2013)
LinkedInDec, 2018- Oct, 2024 -
Leading without Formal Authority
LinkedInNov, 2018- Oct, 2024 -
Persuasive Selling
LinkedInNov, 2018- Oct, 2024 -
Selling with Stories, Part 1: What Makes a Great Story?
LinkedInSep, 2018- Oct, 2024
Experience
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World's Finest® Chocolate
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United States
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Food and Beverage Manufacturing
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200 - 300 Employee
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National Sales Manager
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May 2023 - Present
Leading the Chocolate for a Cause program, helping both national and regional retailers across all classes of trade raise money for charity through the sale of World’s Finest Chocolate bars. Leading the Chocolate for a Cause program, helping both national and regional retailers across all classes of trade raise money for charity through the sale of World’s Finest Chocolate bars.
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Wilton Brands
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United States
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Consumer Goods
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300 - 400 Employee
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2017 - 2023
Identified new opportunities to grow business with customer (Meijer). Participated in monthly internal forecast meetings with product category demand planners to estimate for month and year based on current and future business trends. Submitted weekly estimated forecast for account based on PO tracking and future estimated receipts. Served as voice of the customer by communicating process improvements or potential opportunities. Prepared for annual line review meetings to present tocustomer for inline foodcrafting and bakeware business, as well as for seasonal holidays. Analyzed items to drop for low performance and recommended replacements for new items. Built planogram proposals based on how consumers shop to align with customer and company strategies. Set pricing to ensure alignment with company and customer margin goals. Created presentations with product proposals,consumer insights, and business review to present to customer. Worked cross-functionally with marketing manager and provided direction on any signage needed for proposals. Collaborated with customer service rep to ensure PO's dropped on time and correctly. Worked cross-functionally with sales operations manager to ensure timely completion of reporting requests, item setup, and pricing exceptions. Reviewed promotions and Mperk strategies throughout the year based on previous successful promotions. Submitted monthly joint business plan document to Meijer, filling in sales metrics and providing any industry trends. Clients served included K-Mart/Sears, Big Lots, Menards, Fleet Farms, Blains, LTD and Notions. Show less
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2013 - 2017
Managed accounts day-to-day business, including inventory, shipping and backorders, chargebacks, and other sales related issues. Developed accurate sales forecasts based on customer knowledge. Worked closely with sales manager to achieve profitability goals based on sales plan. Used POS information reports effectively. Clients served included Meijer, K-Mart/Sears, Big Lots, and Target. Set up items for new programs for each customer on portal. Completed month-end business review and reports recapping opportunities. Show less
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Follett Higher Education
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United States
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Retail
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700 & Above Employee
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Replenishment Analyst
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2013 - 2013
Performed weekly analysis of sales and inventory and placed reorders. Maximized profitability by limiting out of stocks. Acted as positive, proactive communication link to merchandise team and vendors. Projected monthly sales by category based off sales trends. Presented quarterly business reviews, recommended markdowns and assortment changes, and identified top and low performers. Created reports and reorder templates in Excel. Performed weekly analysis of sales and inventory and placed reorders. Maximized profitability by limiting out of stocks. Acted as positive, proactive communication link to merchandise team and vendors. Projected monthly sales by category based off sales trends. Presented quarterly business reviews, recommended markdowns and assortment changes, and identified top and low performers. Created reports and reorder templates in Excel.
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SHOPKO STORES INC
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Business Analyst
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2012 - 2013
Drove sales by maintaining in-stock standards while achieving planned inventory financials. Communicated with vendors regarding orders arriving on time and complete. Identified and resolved any potential advertising issues. Created purchase orders to set planograms. Reacted to best sellers by allocating merchandise or recommending additional buys. Analyzed unproductive inventory issues and recommend solutions. Managed DC communication around allocation processes to ensure order flow. Established volume groups by class and category for assortment planning and allocation purposes. Show less
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Stage Stores
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United States
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Retail
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700 & Above Employee
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Assistant Buyer
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2011 - 2011
Projected current month’s business based on sales, receipts, and current inventory. Built relationships and communicated with vendors. Updated weekly and seasonal recaps, best sellers, and key item reports. Oversaw purchasing for spring 2012 swim line. Reacted quickly to key items, trends, and slow sellers. Assisted buyer in identifying merchandise for advertising. Filled out pre-plan sheets, requested samples, and corrected and approved ad copy. Assisted buyer with assortment planning. Negotiated product costs, terms, and shipping/return issues. Coached and developed associates to ensure consistency in organization, sizing, and colorization on sales floor. Show less
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Coach
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Assistant Manager
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2010 - 2011
Analyzed daily sales goals. Developed and motivated employees to provide superior customer service and maximize sales and profit. Interviewed, hired, and trained employees. Displayed visuals to corporate standards. Analyzed daily sales goals. Developed and motivated employees to provide superior customer service and maximize sales and profit. Interviewed, hired, and trained employees. Displayed visuals to corporate standards.
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Dillard's Inc.
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United States
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Retail
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700 & Above Employee
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Department Manager
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2009 - 2010
Acted as role model to employees in delivering customer service. Coached and developed associates to ensure consistency in organization, sizing, and colorization on sales floor. Processed daily cash transactions by reconciling any overages or shortages. Executed markdowns. Acted as role model to employees in delivering customer service. Coached and developed associates to ensure consistency in organization, sizing, and colorization on sales floor. Processed daily cash transactions by reconciling any overages or shortages. Executed markdowns.
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Education
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University of Wisconsin-Stout
Bachelor of Science - BS, Retail Merchandising & Management