Product Manager

• Oct 2021 - Present

* Create a compelling product strategy in line with Bede’s wider vision * Own and deliver business cases for new product initiatives in line with business plans * Create high-level requirements and contribute towards proposals for new product initiatives * As Project Sponsor, manage, track and approve change to product portfolio, taking full ownership throughout the process * Build great relationships with existing and potential clients and awareness of Bede’s products * Create pre-sales materials for use in sales/product pitches * Perform product demos to prospective new clients and act as an ambassador for Bede Show less

Product Manager

• Jun 2019 - Oct 2021

• Work to an agile methodology to develop, maintain and improve online content to maximise the number of daily players and retention, across all platforms for Italy’s biggest Bingo site, tombola.it • Plan the launch of new products and manage the cross-functional implementation of the plan. • Identify market requirements for current and future products. • Ensure that the companies’ responsible gambling values are upheld in Italy. • Plan and carry out workshops with project stakeholders. • Work with the development team to ensure they fully understand the project requirements. • Harness existing ideas and help to develop new innovative ideas. • Manage product backlog and prioritisation of future projects. • Work with stakeholders to collate, steer, build, and review feedback on design. Show less

Grocery Product Manager

• Sep 2010 - Jan 2019

• Brand management and guardian of the grocery portfolio, utilising the full marketing mix.• Maximised customer engagement and loyalty through a customer centric range and approach.• Formulated targeted strategies based on sales data, customer research and market trend analysis. • Project managed NPD across multiple grocery categories. Generating briefs, critical paths, forecasts, evaluating commercials, developing marketing plans, press releases and reviewing launches.• Devised a commercial pricing strategy and gained buy in from senior internal stakeholders.• Managed the creation and implementation of multi-channel campaigns both off and online• Implemented market research, analysed results and implemented plans to maximise ROI. • Project managed presence at trade shows, working to a tight budget to maximise impact and footfall.• Provided the multi channelled sales team with targeted messaging to maximise engagement. • Implemented new P&L procedures to achieve better margin delivery.• Produced packaging and promotional materials, with a keen eye for design and detail.• Successfully project managed brand building website, from design initiation, maintenance of the site content, email campaigns, to monitoring performance.• Provided engaging social media content and briefed in social media campaigns to maximise click through.• Improved the SERPS for corporate and transactional websites. • Managed budget, briefed in and collaborated with external design agencies, website agencies, certification bodies, PR agencies, photographers and printers. Show less

Key Account Manager

• Jul 2006 - Sep 2010

• Account management of both food and non-food accounts across multiple categories including the UK’s major supermarkets.• Devised and implemented a strategic marketing plan. Reviewed the performance of marketing strategies, evaluated the results and presented recommendations on how to optimise future return.• Managed full P&L across the channel.• Project managed NPD and ensured that launches were on time and within budget.• Improved and implemented a new accurate forecasting system.• Structured competitive new pricing, to maximise margin delivery.• Led on category management for high street retailers within fair trade.• Acquired new business, including export, retail and food service. • Implemented promotional plans and marketing strategies, such as trade shows.• Reviewed current costing models and implemented key cost saving initiatives. Show less

Marketing Executive

• Feb 2006 - Jul 2006

• Planned and implemented direct marketing to promote the park as a key tourist destination. • Managed, updated and improved partner and customer databases (CRM). • Re-organised and developed internal and external marketing material. • Assisted in the creation and distribution of advertisements to maximise footfall at events. • Project managed engaging marketing material, working with photographers and specialist teams. • Raised brand awareness through events and marketing material, working with local press and partners. Show less

Marketing Officer

• Jan 2005 - Jan 2006

• Promoted government agricultural schemes to conserve the environment or diversify. • Organised educational events and implemented targeted marketing material. • Analysed results of marketing initiatives. • Assisted in the formation of PR and media, uploading to both the intranet and internet. • Maintained, streamlined and developed customer and partner databases. • Implemented direct marketing campaigns. • Liaised with technical team to create informative and engaging marketing material. Show less

Senior Sales Assistant

• Jan 2000 - Jan 2005