Head of Strategy & Experience

• Jun 2023 - Present

Head of Experience Design

• Oct 2022 - Aug 2023

Vice President of Digital

• Jul 2021 - Sep 2022

I led an end-to-end digital department with teams focused in UX and content strategy, UX/UI design, engineering, quality assurance, and digital project management.With a commitment to offering innovative digital solutions to business challenges, this team conducted user research, identified appropriate technologies, and designed/built the experiences and tools our clients needed to engage with their audiences.

Senior Director of UX & Content Strategy

• Jan 2021 - Jul 2021

Emphasizing transparency and inclusion, I refocused the 160/90 Digital Team to promote positive culture, employee growth and retention through M&A and leadership transitions. I encourage productive communication and collaboration within and across agency departments. As the head of the agency’s digital practice, I project and plan for departmental growth by identifying opportunities and innovative solutions to meet client needs and market demands, while considering team capacity and agency goals. I successfully led the team to exceed revenue goals in the midst of the global pandemic. Pivoting and adapting our approach to work, my team was able to maintain utilization rates while prioritizing a positive, supportive environment and employee wellness.With business development as a primary function of my role, I work across our national and global offices to craft custom approaches for digital new business and organic growth opportunities. To promote understanding of digital capabilities, and enable colleagues to speak confidently about our offerings, I’ve implemented agency-wide onboarding efforts and lead monthly discussions on current digital trends. Show less

Director, Digital Strategy

• Jul 2019 - Jan 2021

My digital strategy team contributed world-class strategic thinking to digital solutions for our clients as well as the internal agency. Through research and data analysis we defined the right approach to address business and consumer needs, and crafted the strategic framework for building the optimal product and telling the right story. My role was to provide oversight in these practices, guiding the direction of strategy through thoughtful exercise and conversation, leading the team to deliver successful and innovative solutions. Underpinning this approach was a constant focus on data and measurement, ensuring the ability to optimise our solutions to help our partners achieve their goals. Show less

Adjunct Instructor, Advertising & Account Planning

• 2017 - 2020

As an adjunct instructor at the Florida State University, College of Communication and Information, I taught undergraduate courses in account planning. Upon completion of the account planning course, students develop an understanding of the account planning discipline, and the role of advertising in the broader marketing landscape. They understand the importance of research and consumer input in the planning process, and gain experience generating insights from consumer behavior. Finally, students are able to develop successful strategies and compelling creative briefs, as well as evaluate the effectiveness of advertising campaigns. Show less

Director, Interactive Marketing

• 2018 - 2019

At Jefferson I led the University Interactive Marketing team to plan and implement digital strategy in support of University branding and growth. I oversaw the day-to-day planning, development and operation of the University digital ecosystem and campaigns, managing relations and expectations with clients across the institution. I enjoy identifying opportunities for process improvements and operational efficiencies, which was an essential element of my team's success in collaborating in cross-departmental projects. Developing key performance indicators and implementing relevant reporting tools demanded accountability of me and my team, and ensured that our efforts delivered against business objectives for the University. Show less

Marketing Director

• 2016 - 2017

In addition to planning and executing innovative marketing strategies for campus constituents, as marketing director for Ithaca College, I played a key role in planning the evolution of the IC brand story and recruitment messaging. I directed large-scale institutional initiatives and campaigns, and excelled at building relationships while managing stakeholder expectations. During my tenure at Ithaca College, I chaired the Project Management & Workflow Group, which was a cross-functional team tasked with establishing a department-wide project management philosophy, implementing related processes and resources, and developing a set of internal best practices and documentation to facilitate learning and training. I also co-chaired the Strategic Partnership Workgroup, where I led a team to establish agreements that standardized scope of work, set yearly marketing objectives, and improved stakeholder relations, while seeking effective ways to position the department as a strategic partner across campus and prioritize work in alignment with institutional goals and initiatives. Show less

Assistant Director of Communications & Marketing

• 2014 - 2016

At FSU College of Law, my responsibilities primarily involved developing digital strategy and identifying opportunities to utilize digital properties to positively impact recruitment and development initiatives. Upon redeveloping the website and redefining social media identities, I found opportunities for user experience improvements which yielded immediate increases in lead generation and applications. In this role, I led cross-departmental project teams to design a new website, implemented search engine marketing and optimization initiatives, developed social media strategy including advertising campaigns, and proactively socialized marketing and communications best practices to other departments. I also wrote, edited, designed and produced marketing collaterals and publications, as well as hired, trained and managed communications staff. The Council of Deans Branding Committee was comprised of university deans and executives, and was tasked by the provost with planning and executing strategies for institutional branding and reputation management. As the sole non-executive member of this committee, my role was that of the primary branding and marketing consultant, launching the committee's first campaigns to U.S. News ranked high schools and peer institutions, developing branded talking points for ambassadors of the university, and serving as an advisory team member for the University Communications department. I also coordinated campaign logistics and oversaw data management. Show less

Communications & Web Specialist

• 2012 - 2014

In managing the development and maintenance of the Peirce College website, as well as managing SEM and SEO initiatives, my position at Peirce College was directly responsible for promoting online lead generation, in addition to traditional marketing and communications planning. I provided tailored marketing plans for college programs and departments in an effort to drive enrollment and elevate the Peirce brand. I developed marketing strategies, cultivated internal brand buy-in and external awareness, and managed admissions/recruitment communication campaigns, as well as supported our Institutional Advancement department in its communications to alumni and friends of the college. Show less

Graphic Designer - Product

• 2009 - 2012

At New View, I designed for existing product categories and successfully pitched concepts for new home décor product categories to expand the company’s repertoire and procure new clients. I managed an exclusive art library of licensed works, and interfaced with overseas vendors and manufacturing facilities to produce product and packaging samples. In this role, I recommended and facilitated the implementation of a File Transfer Protocol (FTP) process for increased functionality and improved ease of sharing documentation with overseas vendors. Show less

Designer - Product, Marketing & Web

• 2007 - 2009

In addition to developing marketing materials for print and digital media, I was responsible for product and packaging design in the special needs toy category. I also created exhibits, and traveled to promote the company and products at industry trade shows around the country. Cultivating B2B and B2C client relationships was an important aspect of this role. In addition to developing marketing materials for print and digital media, I was responsible for product and packaging design in the special needs toy category. I also created exhibits, and traveled to promote the company and products at industry trade shows around the country. Cultivating B2B and B2C client relationships was an important aspect of this role.

Junior Graphic Designer

• 2006 - 2007