Rachael Nieuwenhuis
Digital Marketing Manager at NEON eCommerce Packaging- Claim this Profile
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Bio
Experience
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NEON eCommerce Packaging
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Australia
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Packaging and Containers Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2023 - Present
Completed modernisation & rollout of new NEON eCommerce Packaging branding across the website, social media, documentation, and digital advertising.Oversee and participate in updating and optimisation of the NEON website. This includes reviewing & removing unused or unnecessary apps, ensuring images are formatted and compressed correctly, updating product descriptions and photography to the new brand guidelines, and optimising the layout and navigation to ensure a smooth shopping experience for the customer.Manage Shopify web developer and SEO specialist to implement tasks to improve the customer experience and Google search requirements.Manage digital advertising contractors and provide them with brand and platform compliant copy and imagery.Write and publish copy for website blog posts, landing pages, and product descriptions.Photograph and edit product images and social media content.Design, implement, and upkeep a cohesive email marketing plan of monthly EDMs to NEON email subscribers.Design, implement, and upkeep a modern and sales-focused suite of automated email marketing, including flows for email subscription and abandoned checkout.Design modern and sales-focused documents, mockups, and presentations for sales staff. Show less
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Graphic Designer & Social Media Manager
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Jul 2022 - Jul 2023
Created and followed social media content plan across multiple platforms including Instagram, Facebook, and Pinterest.Completed document layouts and designs for marketing presentations and customer outreach.Took and edited product and lifestyle photography for NEON's eCommerce website and social media.
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Graphic Designer & Illustrator
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Jan 2018 - Present
Fulfilling graphic design and character illustration needs for private clients. Fulfilling graphic design and character illustration needs for private clients.
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SGK
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Australia
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Design Services
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100 - 200 Employee
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Workflow & Account Manager
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Mar 2022 - Jul 2022
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Factotum Communications Pty Ltd
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Communications Coordinator and Graphic Designer
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Jun 2021 - Feb 2022
Worked full time on-site in clients office in an agile environment. Self-managed priorities, deadlines, and managed client expectations. Designed and delivered look and feel, assisted in event management, and managed rollout of physical assets and social media content for Macarthur Square's Valentine's Day event. Collaborated with Factotum Communications and Macarthur Square team to deliver day-to-day social media for the Macarthur Square Facebook and Instagram pages. Reported on social media deliverables, including audience reach and engagement, and presented insights on how to increase growth and engagement. Designed and rolled out fact sheets, infographics, digital and physical newsletters, and flyers for several Government infrastructure projects. Show less
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SGK
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United States
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Advertising Services
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700 & Above Employee
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Project Coordinator and Workflow Manager
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Nov 2019 - Jun 2021
Managed the time of up to 15 designers, freelancers, and interns and completed a variety of administration tasks including weekly and monthly reporting, managing jobs both in workflow and in the project management system SAP, and completion of financial tasks. Managed up to 30 packaging design projects with 6 week timelines at a time and managed client expectations of deadlines, finished quality, and the capability of printers. Managed the time of up to 15 designers, freelancers, and interns and completed a variety of administration tasks including weekly and monthly reporting, managing jobs both in workflow and in the project management system SAP, and completion of financial tasks. Managed up to 30 packaging design projects with 6 week timelines at a time and managed client expectations of deadlines, finished quality, and the capability of printers.
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Factotum Communications Pty Ltd
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Freelance Graphic Designer and Brand Consultant
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Mar 2020 - Jun 2020
Completed a variety of graphic design projects including fact sheets and newsletters for Factotum Communications' clients. Advised on Factotum branding and how to create a consistent look and feel between documents. Completed a variety of graphic design projects including fact sheets and newsletters for Factotum Communications' clients. Advised on Factotum branding and how to create a consistent look and feel between documents.
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WaterNSW
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Utilities
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500 - 600 Employee
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Freelance Graphic Designer
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May 2019 - Dec 2019
Created complicated technical illustrations for official Government documentation. Created complicated technical illustrations for official Government documentation.
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Schawk!
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United States
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Advertising Services
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300 - 400 Employee
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Project Coordinator
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Oct 2017 - Dec 2019
Managed pharmaceutical artwork projects with high volume and tight deadlines. Worked closely with management to complete monthly billing and miscellaneous administration tasks. Managed pharmaceutical artwork projects with high volume and tight deadlines. Worked closely with management to complete monthly billing and miscellaneous administration tasks.
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Havas Creative Network
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United States
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Advertising Services
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700 & Above Employee
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Freelance 3D Artist
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Oct 2017 - Jul 2018
3D Event Concept Art 3D Event Concept Art
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Spatial Media - Technology for Consultation
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Australia
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Technology, Information and Media
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1 - 100 Employee
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Freelance 3D Artist
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May 2017 - Aug 2017
I created context buildings and previsualisations for current projects, as well as creating more detailed structures when applicable.
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Intern
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Mar 2017 - Apr 2017
I was tasked with creating miscellaneous buildings and furniture to practice some hard surface modelling. Soon after I was tasked with creating detailed buildings for the background of a 3D model of Sydney for an infrastructure project/
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Education
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SAE Institute
Bachelor of Animation, 3D Animation