Experience

Ceuta Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Brand Strategist & Global Marketing Head

  • Sep 2020 - Present

  Global Brand & Marketing Head for Pharma Brand Portfolio across 20 Countries. Including Brand Identity, Marketing Strategy & Global Positioning, Regulatory Oversight, NPD Pipeline, Brand Guides & Tool Kits, ATL /BTL Campaign and all Brand & Marketing Assets in multi-lingual formats. Project Lead for the transition of Pharma Product Portfolio into a Global Central Management Distributor Protocol across 20 countries market channels: wholesale, grocery & independent pharmacy. Global Brand & Marketing Head for Pharma Brand Portfolio across 20 Countries. Including Brand Identity, Marketing Strategy & Global Positioning, Regulatory Oversight, NPD Pipeline, Brand Guides & Tool Kits, ATL /BTL Campaign and all Brand & Marketing Assets in multi-lingual formats. Project Lead for the transition of Pharma Product Portfolio into a Global Central Management Distributor Protocol across 20 countries market channels: wholesale, grocery & independent pharmacy.



Bridgethorne

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Project Director - Brand Launch

  • Jul 2019 - Mar 2022

  Brand Director developing the brand identity, positioning, packaging and brand assets for the sell-in & marketing materials of an innovative frozen grocery product into Top Multiple Retailers. Project Director for the launch of a new CBD Brand listed into Top Multiple Retailer. NPD Pipeline - portfolio Capsule / Oils & Topical Creams Creation - to attaining Retail listing Brand Strategy, NPD, Manufacture, Regulation, Packaging, Trade Sell in & Consumer Marketing Brand Director developing the brand identity, positioning, packaging and brand assets for the sell-in & marketing materials of an innovative frozen grocery product into Top Multiple Retailers. Project Director for the launch of a new CBD Brand listed into Top Multiple Retailer. NPD Pipeline - portfolio Capsule / Oils & Topical Creams Creation - to attaining Retail listing Brand Strategy, NPD, Manufacture, Regulation, Packaging, Trade Sell in & Consumer Marketing



Ceuta Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• International Brand & Marketing Strategist

  • Mar 2016 - Jul 2019

  Proctor & Gamble Global Hygiene Brand - NPD, International Distribution & Trade Sell in International Website & Social Media Campaign Content - in 5 Languages across 10 countries FMCG, Health & Wellness Brands: Brand Strategy, Major Multiples Retail Sell in, Trade & Consumer Marketing Campaigns Proctor & Gamble Global Hygiene Brand - NPD, International Distribution & Trade Sell in International Website & Social Media Campaign Content - in 5 Languages across 10 countries FMCG, Health & Wellness Brands: Brand Strategy, Major Multiples Retail Sell in, Trade & Consumer Marketing Campaigns



See client list

• Advertising Services

• Global Brand & Marketing, Strategy & Implementation - Consultant / Director / Senior Lecturer

  • Mar 1997 - Mar 2016

  Senior Lecturer Practitioner Bournemouth University - MSc & BSc Business Studies with Marketing Diageo Ltd; Reserve Brands Luxury Portfolio - Project Director, Global Marketing Strategy Moët Hennessy (UK) Ltd; (retained 10 years) Dom Pérignon, Champagne Mercier, Hennessy Cognac - On & Off Trade & Consumer Marketing Communications; Belvedere Vodka - Brand Identity & Trade & Consumer Marketing Materials for UK, European & Asia Launch L'Oreal UK Group; Lancôme Fine Fragrance - Project Director, UK In Store Launch of Miracle HRH The Prince of Wales - Project Manager, NPD, Brand Development & Launch of Highgrove & re-launch of Duchy Originals Proctor & Gamble; Fine Fragrances Portfolio - Project Director, Pan-European Integrated Marketing Plan Constellation Brands; Premium Wines - Project Director, Entire Brand Immersion Strategy Show less