Experience

Parks

• United States
• Leasing Real Estate
• 200 - 300 Employee

• Real Estate Agent | Nashville, TN

  • Apr 2022 - Present

  With her laid back personality and Southern charm, Rachael knows exactly how to make clients feel at ease during the home buying/selling process. Rachael is originally from Mississippi but has spent the past five years calling Nashville home. During this time, she’s lived in many different areas becoming quite the expert in Davidson county and beyond. After her transition from renter to homeowner, Rachael quickly realized that real estate was a passion of hers and decided to join the Harmon Home Team. With her she brings an extensive knowledge in hospitality and marketing. Show less



Black Hawk Farms

• Princeton, Kentucky, United States

• Marketing Manager

  • Aug 2020 - May 2022

  Helped launch an e-commerce start up during the global pandemic by selling American Wagyu direct-to-consumer Stats: • Grew IG following from 1K-11K, FB from 350-2.3K, TikTok to 43K, and email subscription list to 5K • Sold $922K in revenue through digital and in-person marketing efforts • Grew affiliate program to 60 ambassadors in 5 months Day-to-Day tasks: • Oversees the production of all brand creative (advertisements, presentations, social media campaigns, blogs, email blasts, website design, etc.) • Manages all media/PR partnerships and customer service-related inquiries • Develops and implements high-impact integrated marketing campaigns • Updates all website content including recipe, product, and press pages • Art directs, films, photographs, designs and edits all content for social media • Designs and brands all marketing materials • Manages all digital marketing including facebook ads and google ads Show less



M Street Entertainment Group

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Oct 2019 - Jun 2020

  Managed day-to-day marketing initiatives for a restaurant group with six concepts by building marketing campaigns & promotions, digital analytics dashboards, design & branding projects, social content curation, media partnerships & event planning• Increased online gift card sales by 94% YOY ($172K) in 5 weeks during holiday gift card campaign • Increased traffic to website by 38% in 2019 with a 251% increase in social channel referrals• Grew social following on Facebook by 17% & Instagram by 41% in 2019 Show less

• Production Artist

  • Feb 2018 - Oct 2019

  • Created marketing collateral & menu assets and acted as the main-point-of contact for all print production & website updates• Acted as liaison between print company and restaurants managers, ensuring menus and marketing materials were always updated and in stock.• Ordered all marketing supplies and printed documents• Designed investor pitch decks• Ran all seven social media accounts for M Street restaurant group



The N2 Company

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Area Director

  • Aug 2017 - Nov 2017

  • Worked to create a neighborhood publication for an affluent community in Nashville by prospecting, scheduling weekly appointments and selling advertising space to potential clients. • Worked to create a neighborhood publication for an affluent community in Nashville by prospecting, scheduling weekly appointments and selling advertising space to potential clients.



Oxford Eagle

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Design Assistant for Oxford Magazine

  • Sep 2016 - May 2017

  • Assisted in the publication of Oxford Magazine, a local monthly print magazine first published in December of 2016 • Designed print advertisements for each issue and offered creative assistance when needed • Worked specifically under the associate publisher while also working very closely with the advertising director and account manager • Assisted in the publication of Oxford Magazine, a local monthly print magazine first published in December of 2016 • Designed print advertisements for each issue and offered creative assistance when needed • Worked specifically under the associate publisher while also working very closely with the advertising director and account manager



Victoria's Secret Pink

• United States
• Retail
• 700 & Above Employee

• PINK Campus Representative

  • Jun 2016 - May 2017

  • Managed all PINK social media accounts for the Ole Miss campus updating current offers, news and content daily that portrays and represents PINK brand in an appealing and visual manner • Marketed and promote PINK on campus through events, giveaways and other brand-related initiatives • Communicated with the local VS PINK store manager and help promote their in-store offers and events • Participated in surveys, focus groups and merchant visits to help the PINK corporate team stay up-to-date with current trends and styles going on around campus Show less



Hotty Toddy Tan & Beauty Bar

• Oxford, MS

• Marketing Director

  • Aug 2015 - May 2017

  • Devised marketing strategies that led to an 80% growth in consumer business in just the first year • Developed a concise brand for Hotty Toddy Tan by creating a new look, logo and vision • Managed all social media platforms and create visual content and copy across all media outlets • Designed advertisements and flyers promoting tanning specials and upcoming events • Communicated product excellence and market prominence to customers • Devised marketing strategies that led to an 80% growth in consumer business in just the first year • Developed a concise brand for Hotty Toddy Tan by creating a new look, logo and vision • Managed all social media platforms and create visual content and copy across all media outlets • Designed advertisements and flyers promoting tanning specials and upcoming events • Communicated product excellence and market prominence to customers



AB InBev

• Belgium
• Manufacturing
• 700 & Above Employee

• Bud Light Brand Ambassador

  • Aug 2016 - Dec 2016

  • Scheduled weekly sampling events and executed 4-6 Bud Light activations at target accounts in the Oxford area • Managed market’s activation budget to maximize the effectiveness of sampling events • Provided consistent, clear communication with Neato Agency, local retailers and the Anheuser-Busch team • Met required KPI's based on market sales, brand exposure and success of each activation • Scheduled weekly sampling events and executed 4-6 Bud Light activations at target accounts in the Oxford area • Managed market’s activation budget to maximize the effectiveness of sampling events • Provided consistent, clear communication with Neato Agency, local retailers and the Anheuser-Busch team • Met required KPI's based on market sales, brand exposure and success of each activation



Hunt

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media and Graphic Design Intern

  • Apr 2016 - Jul 2016

  • Managed social media profiles for clients and created daily copy and content for each • Created and designed social media progress reports for the benefit or marketing and communication efforts • Performed market research and analysis duties for upcoming client proposals • Designed social media posts for Facebook and Instagram • Evaluated final design layouts and recommended improvements as necessary on a regular basis • Provided assistance to other members of the creative team as needed. Show less



Hooked, Inc.

• Oxford, MS

• Marketing Intern

  • Feb 2016 - May 2016

  • Grew a start-up app company around the Oxford community and Ole Miss • Generated 5,000 mobile users in a 4 month time span • Created and implemented array of marketing strategies on and off campus • Hosted promotional events and gained communication and sales experience • Grew a start-up app company around the Oxford community and Ole Miss • Generated 5,000 mobile users in a 4 month time span • Created and implemented array of marketing strategies on and off campus • Hosted promotional events and gained communication and sales experience