Digital Marketing & Website Administrator

• Oct 2022 - Present

Digital Marketing Specialist

• Apr 2021 - Oct 2022

· Plan and implement digital marketing strategies· Create and consult on strategies that are targeted, relevant and timely across the entire customer experience to increase customer awareness, engagement, acquisition, and conversion· Design emails to send out to customers· Maintain social media presence ensuring best practices are being used· Ensure digital presence is in line with branding· Assist Web Administrator and product management to identify opportunities to improve product data quality· Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact· Responsible for digital advertising budget and ad creation· Drive consistent, relevant web traffic and leads· Identify trends and insights and optimizes spend and performance based on the insights· Enact new and creative growth strategies through digital marketing· Integrate customer experience across multiple touch points and channels· Evaluates emerging technologies and makes recommendations Show less

Freelancer

• May 2014 - Present

I am available for freelance work. My areas of speciality are social media management, e-mail marketing, content creation, graphic design, website management, web and print advertising, web marketing, AdWords, and I am always willing to learn anything else that may be needed. I am available for freelance work. My areas of speciality are social media management, e-mail marketing, content creation, graphic design, website management, web and print advertising, web marketing, AdWords, and I am always willing to learn anything else that may be needed.

Marketing Communications Manager

• Jun 2019 - Feb 2020

o Create and implement the company-wide marketing strategy o Coordinate with sales vendors and brand partners o Manage brand reputation and marketing strategy for 3 brands and 9 locations o Enacted new organization changes to ensure department deadlines met o Created, oversaw, and implemented the content and social media strategies o Produced flyers and other print marketing graphics on a high-demand basis o Procured competitive pricing on printed marketing materials o Familiarized myself with hundreds of product lines and services quickly to build promotional flyers and web content o Found better solutions to use co-op/MDF funds and continued to build relationships further o Managed multiple high priority projects simultaneously to successful completion o Trained others on best practices while continually managing and nurturing the SEO strategy for company’s main brands o Leveraged the BrightEdge platform and worked with their team closely o Ran PPC campaigns and optimized them according to market trends o Worked with third party vendors to finalize a website launch o Eliminated unnecessary spending by bringing tasks back in-house o Obtained necessary consent and provided final approval on all marketing collateral o Collaborated with cross-functional teams o Created different surveys for brands and collected responses from customers for ISO standards and re-certification o Ensured company retained ISO registration during inspection and followed all standards o Created various reports and data sheets for all departments o Strategized, planned, and ran successful events for customers and vendors to increase sales and gain more lead opportunities Show less

Marketing Manager

• Oct 2015 - Jun 2019

o Created an Intern Marketing Learning Program, all of the training materials, and guided every new class that was hiredo Managed local listings, social media, reviews, and brand reputation for 5+ brands and 45 locationso Increased ROI on AdWords campaigns by 150% and simultaneously increasing sales on website by over 200%o Strategized, planned, maintained, and managed Google Ads, Bing Ads, and Shopping accountso Created, managed, and implemented strategies in marketing, SEO, and content for main retail siteso Optimized campaigns and marketing strategy as needed according to seasonal trends in industryo Managed and created website/print content and graphics; Main lead on blog strategyo Researched and implemented new email marketing strategy for brandso Strategized, researched, and built various PPC campaigns over several brands and platformso Reported on and analyzed website analytics and PPC data for better ROIo Instructed employees and interns on how to use websites and other programso Initiated lead and became project manager on website redesign and implementationo Designed advertisements for traditional and digital use; main lead on PPC adso Developed, tested, and deployed landing pageso Maintained competitive edge through pricing on websiteso Created and ordered marketing materials for company nationwideo Planned and coordinated events for nationwide branches and trade showso Travel to other branches to set up merchandising in store areas and assist with data analyticso Assisted in yearly inventories at several national brancheso Supervised an audit of 13 southern locationso Interviewed, recruited, and hired new employees; Wrote job adso Managed all paperwork for new hires and walked them through new hire process Show less

Senior Web Marketing Specialist

• May 2014 - Oct 2015

Computer & Marketing Director

• Sep 2011 - Sep 2014

• Create and manage e-mail blast campaigns • Create advertisements for online websites and print magazines • Update and maintain content and product on websites • Manage all social media outlets and campaigns • Resolve customer complaints with an agreeable solution • Offer technical support and assistance • Configure and manage e-mail accounts • Use web analytics to improve the company and find new strategy • Research and implement the best technology solutions • Purchase software and implement it • Design, process, and ship orders as needed • Manage the fruit purchasing for various gift baskets • Assist in hiring interns I assist and facilitate solutions on a daily basis to help the company meet the needs of the customer, vendor, owners, and administrative staff. Show less

Sales Representative

• Aug 2008 - Sep 2011

· Being knowledgeable about the internet and other technologies · Received an award for making sales percentage goal for the month · Received an award for most improved agent of the month · Answer customer care mail and voicemail Show less

Enumerator

• Apr 2010 - Jun 2010

· Conducted interviews door to door · Kept personal identifiable information confidential · Conducted interviews door to door · Kept personal identifiable information confidential

Internship

• Sep 2008 - Dec 2008

· Made posters and signs for upcoming events using Adobe software · Went to local businesses to advertise for upcoming events · Set up installations for artists showcasing their work · Edited work for their local cable show Artgrease · Used equipment to shoot short films Show less

Sales Attendant

• Sep 2006 - Aug 2008

· Answering phone calls and handling customer concerns · Stocking shelves with product when necessary · Received a Customer Service Award · Received the Bronze Level Charge Application Award · Answering phone calls and handling customer concerns · Stocking shelves with product when necessary · Received a Customer Service Award · Received the Bronze Level Charge Application Award

Day Camp Leader

• Jun 2006 - Aug 2006

· Supervised a group of 10-25 children per day · Organized children games and other activities · Supervised a group of 10-25 children per day · Organized children games and other activities

Waitress, Hostess

• Jan 2004 - Aug 2006

· Greeting customers and familiarizing them with the menu · Greeting customers and familiarizing them with the menu

News Carrier

• Dec 2000 - Jul 2004

Delivered The Buffalo News daily - regardless of weather. Responsible for paying subscription fees until money was collected from customer. Went door to door to collect subscription fees. Delivered The Buffalo News daily - regardless of weather. Responsible for paying subscription fees until money was collected from customer. Went door to door to collect subscription fees.