Experience

Rume Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Content Marketing Manager

  • Jul 2023 - Present



RedLanternSolutions.com

• United States

• Content Marketing Manager, B2B

  • Dec 2013 - Jul 2023

  - Create full-funnel content with a high ROI of turning visitors into converting customers. - Approach content strategy holistically, pinpointing customer needs, behaviors, and the user journey to improve user experience, evaluate strategies, and implement improvements. - Act as a content strategist, owning guidance and direction on messaging, angles, targeted industry language, product research, SEO opportunities, and more. - Optimize on-page and off-page SEO to drive organic traffic - Write and edit high-quality, engaging, and relevant B2B content deliverables for clients, including blog posts, solution briefs, sales collateral, presentation decks, white papers, case studies, website copy, email newsletters, social media, and more. - Collaborate with key stakeholders to capture the right messaging for multiple audiences, personas, and services. - Report on content performance, KPIs, opportunities for growth, metrics, and benchmarks - Act as content SME for internal teams. - RedLanternSolutions.com Show less



Arta

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Content Marketing Manager

  • Feb 2022 - Jan 2023

  —Creates marketing content to explain how ARTA saves our clients time, money, and energy. ARTA empowers clients like Sotheby’s, The Expert, and JOOPITER through quoting, shipping, and tracking technology to streamline and automate the global post-purchase experience —Works cross-functionally with marketing, operations, sales, and CS teams to create data-informed B2B content to shepherd the client journey and drive sales —Creates onboarding guides for clients and partners to educate users, set expectations, increase premium subscriptions, and reduce churn —Tracks analytics, reports key metrics, and plans and executes content marketing strategy —Schedules content calendar, researches keywords, coordinates and consults with key stakeholders to inform, outline, write, edit, and publish SEO-centered content —Aligns initiatives with branding to develop targeted web content to build topical authority, including blogs, landing pages, newsletters, emails, and one-pagers —Stays current with industry trends and B2B content marketing best practices to ensure the highest impact on client deliverables. Show less



Virayo Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Content Specialist

  • Oct 2021 - Feb 2022

  —Leads keyword research and creates outlines and briefs to guide external freelance writers, provide constructive feedback and edits to achieve client needs, drive traffic, and increase conversions, primarily in the B2B SaaS field —Consults with various key stakeholders to understand the project scope to create targeted web content such as blogs, one-pagers, and audits —Writes SEO-optimized short and long-form content that generates demand and ranks in the top 10 of SERPs —Employs SurferSEO, Ahrefs, and SEObook to make informed decisions and rank for targeted keywords Show less



Sleep Advisor

• Online Audio and Video Media

• Content Writer, Content Manager

  • Nov 2019 - Oct 2021

  —Managed a small team of writers, mentored and trained new writers by providing constructive feedback, edits, tone and style guidance, and the occasional yet necessary pep talk —Coordinated content schedule while adhering to deadlines in partnership with other departments —Led competitive research, managed projects, recommended changes to improve google ranking and achieve goals —Created relevant, research-driven B2C and SEO-informed content to increase organic traffic Interviewed prospective new hires and made strategic choices to build a balanced, forward-thinking team —As a Content Writer, I was the primary party responsible for producing revenue-generating content, including marketing pieces, buyers guides, guest posts, product reviews, and more Show less



Auckland Transport

• Auckland, New Zealand

• Sales Coordinator

  • Oct 2016 - Nov 2018

  —Displays excellent negotiation skills and ability to strengthen relationships with various clients to repeatedly fulfill and exceed quotas —Managed communications between suppliers and the internal team, investigating client issues through to resolution —Shows empathy and collaboration while keeping the greater team's goals front of mind Maintains confidentiality and diplomacy while supporting a wide variety of team members, from seasoned engineers interns to college interns —Strong critical reasoning skills and ability to articulate conclusions —Managed multiple competing deadlines and tasks, including purchase orders, project reports, accruals, project coordination, and financial reports —Experience in MS Office, Word, Excel, Outlook, SharePoint and SAP Show less



SLP Mokdong & CEIP Reyes Catolicos

• Vera, Almeria, Spain & Seoul, South Korea

• English Second Language Instructor

  • Oct 2013 - Aug 2015

  —Prepared students for competitive bilingual advanced placement testing —Identified and managed learning disabilities for special needs students —Created interactive lesson plans, managed behavior, assessed child progress, and wrote detailed student academic progression reports —Organized extracurricular activities and field trips for enhanced learning and directed kindergarten program holiday show —Prepared students for competitive bilingual advanced placement testing —Identified and managed learning disabilities for special needs students —Created interactive lesson plans, managed behavior, assessed child progress, and wrote detailed student academic progression reports —Organized extracurricular activities and field trips for enhanced learning and directed kindergarten program holiday show



Sunshine Metals

• United States
• Mining
• 1 - 100 Employee

• Sales Representative

  • Jun 2011 - Oct 2013

  —Analyzes costs, provides pricing, and relays fluctuating lead times for aerospace aluminum alloys from stock inventory and mill purchases to customers and competing distributors —Manages alloy transfers to alternate service centers to better provide clients with materials necessary to service Boeing, Spirit, and US Military. —Maintains crucial client relationships, balancing friendly exchanges and professional service —Analyzes costs, provides pricing, and relays fluctuating lead times for aerospace aluminum alloys from stock inventory and mill purchases to customers and competing distributors —Manages alloy transfers to alternate service centers to better provide clients with materials necessary to service Boeing, Spirit, and US Military. —Maintains crucial client relationships, balancing friendly exchanges and professional service



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • May 2006 - Aug 2006