Rachael Cowie

Marketing Officer at Edinburgh International Book Festival
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Contact Information
us****@****om
(386) 825-5501
Location
Edinburgh, Scotland, United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Spanish Limited working proficiency
  • Auslan (Australian Sign Language) Elementary proficiency
  • BSL (British Sign Language) Elementary proficiency

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Credentials

  • Learning Canva
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • SEO for Social Media
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • UX Foundations: Accessibility
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Writing Articles
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Writing Headlines
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Writing a Compelling Blog Post
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Writing a Marketing Plan
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Writing a Press Release
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Advertising on Facebook
    LinkedIn
    Jun, 2020
    - Sep, 2024
  • Content Marketing: Newsletters
    LinkedIn
    Jun, 2020
    - Sep, 2024
  • Creating an Editorial Calendar
    LinkedIn
    Jun, 2020
    - Sep, 2024
  • Introduction to Social Media Strategy
    LinkedIn
    Jun, 2020
    - Sep, 2024
  • Learning Mailchimp
    LinkedIn
    Jun, 2020
    - Sep, 2024
  • Google Analytics for Beginners
    Google
    Oct, 2020
    - Sep, 2024

Experience

  • Edinburgh International Book Festival
    • United Kingdom
    • Entertainment
    • 1 - 100 Employee
    • Marketing Officer
      • May 2021 - Present

  • Live & Local
    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • Audience Engagement Officer
      • Oct 2020 - May 2021

  • Strut & Fret Production House
    • Australia
    • Performing Arts
    • Ticketing Supervisor
      • Dec 2019 - Feb 2020

  • Melbourne Fringe
    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Ticketing Staff
      • Sep 2019 - Sep 2019

  • Darwin Festival
    • Australia
    • Entertainment
    • 1 - 100 Employee
    • Ticketing Supervisor
      • Aug 2019 - Aug 2019

  • Edinburgh International Film Festival
    • United Kingdom
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Display Coordinator
      • Jun 2019 - Jul 2019

  • Prague Fringe Festival
    • Czechia
    • Performing Arts
    • 1 - 100 Employee
    • Team Leader
      • May 2019 - Jun 2019

  • Melbourne International Comedy Festival
    • Australia
    • Entertainment
    • 1 - 100 Employee
    • Ticketing Staff
      • Mar 2019 - Apr 2019

  • Adelaide Fringe
    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Artist Ticketing Coordinator
      • Nov 2018 - Mar 2019

  • Edinburgh Festival Fringe Society
    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • Marketing Officer
      • Jan 2015 - Oct 2018

      - Administered yearly marketing campaign, working with Whitespace and MediaCom on award-winning campaigns to attract audiences to the Fringe, using print, outdoor and digital advertising- Managed distribution of the official Fringe Programme (400,000 copies) and Festivals Map each year, liaising with printers, distributors and hundreds of venues- Wrote, edited and proofed copy for marketing materials- Managed design brief process for promotional material on behalf of the Society- Created and promoted merchandise for sale in the Fringe Shop (Fringe Tartan, chocolate, and playing cards).- Hired, trained and supervised three Media Assistants working in the Fringe Media Office to process press tickets and other media enquiries during the festival- Wrote blogs, press releases/news stories, content for social media, competition terms and conditions, copy for packaging- Ordered marketing materials such as Fringe lanyards and ID passes- Supported the Development Team with fundraising activities as well as answering calls and processing memberships for Friends of the Fringe- Supported Advertising Coordinator with advertising bookings for the Fringe Programme and website- Managed guestlist and helped at events such as the Fringe's Annual Review Reception and Friends of the Fringe Receptions

  • Muckle Media PR and social media agency
    • Marketing and PR Executive
      • May 2014 - Dec 2014

Education

  • The University of Edinburgh
    Master of Arts (M.A.) Hons, Business, Management, Marketing, and Related Support Services
    2008 - 2012
  • Edinburgh Napier University
    Digital Analytics Strategy for Marketing, Business School
    2020 - 2020
  • Queen's University
    International Exchange, Commerce
    2010 - 2011

Community

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