Marketing Officer

• Jul 2022 - Present

As the Marketing Officer, I contribute to the development and execution of effective and strategic marketing campaigns and collateral of vocational education and training in the ACT and surrounding areas. I enhance brand awareness and ensure that CIT advertising such as promotional material, the CIT website, and official social media channels, are achieving optimum results by being informative and factual for stakeholders. As the Marketing Officer, I contribute to the development and execution of effective and strategic marketing campaigns and collateral of vocational education and training in the ACT and surrounding areas. I enhance brand awareness and ensure that CIT advertising such as promotional material, the CIT website, and official social media channels, are achieving optimum results by being informative and factual for stakeholders.

Client Services Manager and Brand Custodian

• Jul 2021 - Jul 2022

As the Client Services Manager and Brand Custodian, I liaised with clients directly and supported the Production team with the management of projects. Working closely with potential and existing clients from all over the world including the USA, Europe, Asia, the UK and Australia, I developed and maintained partnerships and continuously monitored the market to help clients overachieve their brand/product end goals.This included but was not limited to: • Corporate identity and name generation• Researching similar products that were in the market• Generate and maintain brand strategy documents• Regular check-in's to see how the sales were going for the brand and ways to increase brand sales and awareness Show less

Client Services Executive and Brand Custodian

• Mar 2021 - Jul 2021

As the Client Services Executive and Brand Custodian, I liaised with clients and supported the Client Service Team with the management of projects. I coordinated and booked the studio photoshoots in addition to overseeing and assisting with the marketing collateral. Working closely with the Production and Creative team, I ensured that deadlines were met ahead of schedule.

Studio Assistant and Brand Custodian

• Oct 2020 - Mar 2021

Alumna Representative at Torrens University

• Oct 2020 - Feb 2021

I was engaged by Laureate International Universities 2021 as an alumna to promote the Universities internship program and presented a nationally live-streamed Open Day presentation to approximately 3,000 prospective students. Additionally, I was engaged as a guest speaker for a podcast for the Publishing and Media subject at Torrens University in 2020 detailing my university, internship and workplace experiences. I was engaged by Laureate International Universities 2021 as an alumna to promote the Universities internship program and presented a nationally live-streamed Open Day presentation to approximately 3,000 prospective students. Additionally, I was engaged as a guest speaker for a podcast for the Publishing and Media subject at Torrens University in 2020 detailing my university, internship and workplace experiences.

Members Service Representative

• Aug 2015 - Oct 2020

During the time that I was working full-time as a Membership Service Representative before reducing my workload to focus on academic success, I implemented organisation skills to help myself and my fellow team members overachieve on our monthly KPI's. I mentored fellow staff on strategic ways to implement upselling and was the go-to person for customer enquiries and managed numerous membership accounts. Key accomplishments: • Overachieved on my sales KPI's and often finished in the top ten sales representatives statewide • Awarded 1st place for the Membership Sales Representative (MSR) of the Month award at Fitness First on five occasions for the highest new membership sales achievement across Victoria. • Awarded for nine consecutive months for the highest Personal Training sales revenue in Victoria • Awarded the Fitness First Fittest MSR Award for personal training sales for nine consecutive months. Achieved the highest personal sales record increase for any Fitness First employee throughout Victoria during these nine occasions for my continuous ‘upselling’ of personal training add-ons to new client memberships. Attained ‘upselling’ results ranged between 136 - 326% against my KPI goals. Realised in excess of $20,000 revenue increase for Fitness First during this time. • Awarded the Fitness First Rookie of the Month Award for Victoria that recognised my outstanding sales achievement in my first month as an MSR. Show less

Intern

• Feb 2020 - Feb 2020

I assisted with the production of the March/April 2020 issue of GQ and was hands-on with compiling imagery to be used for different stories within the issue. I worked autonomously in organising the flipbook and layout of the issue and reported directly to the Art Director. Key accomplishments: • Engaged by the Fashion Director to autonomously gather clothing accessories and props that were used for the photoshoot of Chris Hemsworth for the May | June 2020 magazine. I assisted with the production of the March/April 2020 issue of GQ and was hands-on with compiling imagery to be used for different stories within the issue. I worked autonomously in organising the flipbook and layout of the issue and reported directly to the Art Director. Key accomplishments: • Engaged by the Fashion Director to autonomously gather clothing accessories and props that were used for the photoshoot of Chris Hemsworth for the May | June 2020 magazine.

Intern

• Feb 2020 - Feb 2020

I created marketing collateral that was used across Vogue's Instagram and website to appeal to and engage their audience. I worked closely alongside the Art Director and Senior Designer for upcoming photoshoots and assisted in the fashion closet in organising content to be shot. This internship gave me a wealth of knowledge and fine-tuned my ability to articulate and communicate to a wider audience. Key accomplishments: • Designed and visualised the Vogue horoscope social media posts for the months of Jan-Dec 2020, which were uploaded to their website and Instagram (that has a following of 890k+ followers. Show less

Graphic Design and Marketing Assistant

• Sep 2019 - Dec 2019

Emperor Champagne is an online retailer of imported champagnes. I implemented the design and created marketing visuals at Emperor Champagne for Electronic Direct Mail Marketing (eDMs), email marketing and social media posts for external and internal functions. I also developed easily absorbed electronic marketing visuals for Emperor Champagne informing new and existing clients about the product range. Key accomplishments: • Achieved a 7% boost in sales at Emperor Champagne following the company’s use of marketing content and a product catalogue of my creation detailing their champagne lines. • Achieved the second-highest number of ‘likes’ on an Instagram post that was shared to their +6,000 followers and designed using Adobe Illustrator. Show less

Fitness Instructor

• Jan 2014 - Feb 2015

Front of House Food and Beverage Supervisor

• Mar 2013 - Feb 2015