Experience

The Jam Jar - Advertising Agency
• Digital Manager

  • Mar 2020 - Present


The Marketing Mix - Australia

• Digital Campaign Manager

  • Nov 2018 - Dec 2019

  + Large budget Facebook Ad campaigns (primarily lead generation) + Planning and scheduling social media content + Website design, maintenance and improvements + SEO + Large budget Facebook Ad campaigns (primarily lead generation) + Planning and scheduling social media content + Website design, maintenance and improvements + SEO



PetRescue Ltd

• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2016 - Nov 2018

  Marketing and Social Media + Management and implementation of national digital marketing campaigns; from initial creative concept through to final reporting. + Highly targeted Facebook advertising using custom audiences (email lists, lookalike, web visitors) and custom conversions (pet enquiries and donations). + Social media strategy, management and copywriting. + Development of both ideal donor and ideal pet adopter personas. + Facebook Page engagement rates of 10 - 17% regularly achieved. + Facebook Page fan base grown from 123k to 155k. + Instagram grown from 12k to over 25k followers. + Twitter verified and grown to over 10k followers. + Extensive email marketing, using advanced list segmentation in Mailchimp and Mandrill. Web and SEO + Design and UX improvements. + Extensive on-page SEO improvements. + Meticulous user and usability testing. Design + Graphic design of posters, logos, booklets, social media banners, campaign and website artwork, business cards, slideshows, banner ads and stickers. Show less



Western Force (RugbyWA)

• Graphic Designer

  • Jul 2016 - Oct 2016

  Print and Digital Print and Digital



Digital Marketing

• Advertising Services

• Freelance Marketing Consultant

  • Mar 2016 - Jul 2016

  + Branding + Marketing strategy + Graphic design + Website design + Branding + Marketing strategy + Graphic design + Website design



121 Creative

• Australia
• Advertising Services
• 1 - 100 Employee

• Creative Strategist

  • Aug 2014 - Mar 2016

  Our major client was Perth Speed Fest, a multi-million dollar motorsport festival held on 13 December 2015 at Perth Motorplex, featuring Formula 1 star Daniel Ricciardo and the Red Bull Racing RB7 2011 world-championship-winning car. Client: Perth Speed Fest + Devised “Back To The Future Day”, a successful experiential marketing promotion held at the Perth Cultural Centre on 21 October 2015 to promote Perth Speed Fest. One lucky fan won himself a ride around Northbridge in a DeLorean with The Doc at exactly 4:29pm. + Complete marketing strategy and content calendar. + Social media management and content creation. + Designed, built and managed the event website Other Responsibilities + Website design + Project management + Social media strategies and management + Copywriting + SEO Agency Self Promotion + Direct mail advertising + Lead generation Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Oct 2013 - Jun 2014

  Working with two main clients: + Website design + Copywriting and design for a white paper download for lead capture + Email marketing campaigns + SEO and content marketing strategies + Graphic design of business cards, stationery, logos + Social media management; Youtube, Facebook, Google Plus and Twitter + Digital marketing campaign management + Side Project - Slittens (Viral Content) slittens.tumblr.com See attached media. Working with two main clients: + Website design + Copywriting and design for a white paper download for lead capture + Email marketing campaigns + SEO and content marketing strategies + Graphic design of business cards, stationery, logos + Social media management; Youtube, Facebook, Google Plus and Twitter + Digital marketing campaign management + Side Project - Slittens (Viral Content) slittens.tumblr.com See attached media.



Hurly-Burly

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • May 2012 - Sep 2013

  Cats That Look Like Pin Up Girls When Perth pin up and alternative clothing store Hurly-Burly launched their online store back in 2012, I was hired to develop the company’s brand positioning and drive traffic to both the online and physical store. In order to engage, entertain and attract their ideal customers (savvy Millennials/Gen Z with an interest in alternative and pin up culture), I devised a a standalone piece of branded content in the form of a single topic Tumblr blog Cats That Look Like Pin Up Girls, pairing vintage pin up girl illustrations with their hilarious feline counterparts. Each post was carefully watermarked with the Hurly-Burly URL, tagged appropriately, and of course, linked back to the online store. The blog exploded on Tumblr and pretty soon, articles began appearing on major news sites like Mashable, Buzzfeed, The Daily Mail and The Huffington Post, driving huge amounts of traffic to my clients website. Over the following months and years, hundreds of articles were published (in many different languages) which were then shared far and wide. I was offered several book deals, and received many requests to produce Cats That Look Like Pin Up Girls calendars. As an added benefit, with so many backlinks from highly trusted seed sites, I saw a significant improvement in Google ranking, which in turn drove even more traffic to the site. Six years on, the blog has around 70,000 followers, and continues to do the rounds of the internet on a regular basis. Marketing Spend: $0 Other Responsibilities: + Graphic design for print and digital (logo, flyers, signage) + Social media management (Facebook, Google Plus, Instagram, Pinterest, Twitter, and Tumblr) + Product photography + Extensive SEO work (Both on-page and off-page) Show less



Travelling

• Vietnam
• Human Resources Services
• 1 - 100 Employee

• Moved overseas - lived in England and Morocco

  • Jun 2011 - Jan 2012

  Lived and worked in London. Travelled around Europe. Lived in Morocco for 3 months. London: + Admin work at Topshop Head Office + Volunteer work at the D&AD New Blood Festival; attended presentations and workshops at major London advertising agencies Weiden & Kennedy, Poke and Digit. Lived and worked in London. Travelled around Europe. Lived in Morocco for 3 months. London: + Admin work at Topshop Head Office + Volunteer work at the D&AD New Blood Festival; attended presentations and workshops at major London advertising agencies Weiden & Kennedy, Poke and Digit.



Making A Difference Ride

• Australia
• Fundraising

• Marketing and Graphic Design

  • Jan 2006 - 2011

  + Graphic Design of logo, posters, flyers, displays, press ads, web banners and promotional items + Social media set up and management + Production of marketing materials including copywriting a prospectus for potential sponsors + Graphic Design of logo, posters, flyers, displays, press ads, web banners and promotional items + Social media set up and management + Production of marketing materials including copywriting a prospectus for potential sponsors


Planet Video
• Brazil
• Retail
• Marketing

  • Jul 2010 - Dec 2010


Vinten Browning

• Australia
• Advertising Services

• Receptionist and Junior Art Director

  • Nov 2005 - Nov 2007

  Graphic design, advertising and art direction, production of press ads and TVCs, film shoots and sound recording, admin duties. Graphic design, advertising and art direction, production of press ads and TVCs, film shoots and sound recording, admin duties.