Rachael Ajibade

Chief Executive Officer at HospitalsConnect
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Contact Information
us****@****om
(386) 825-5501
Location
NG

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Experience

    • Nigeria
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jan 2022 - Present

      Responsibilities: Develop project plans, including timelines, milestones, and budget Manage project resources, including team members, contractors, and vendors Communicate project status, progress, and issues to stakeholders Identify and mitigate project risks Ensure project deliverables meet quality standards and are delivered on time and within budget Conduct project post-mortems to identify areas for improvement Achievements: Successfully managed HC project that was delivered on time and within budget, resulting in a 70% increase in customer satisfaction Developed a project plan that resulted in a 50% reduction in project duration while maintaining quality standards Implemented a project management software that improved project communication and collaboration, resulting in a 30% increase in team productivity Led a cross-functional team to deliver a project that achieved a 10% increase in revenue for the company Implemented a project risk management plan that reduced project risks by 40% Received recognition from senior management for exceptional project management skills and contribution to the organization's success. Show less

    • Nigeria
    • Hospitals and Health Care
    • Managing Director
      • Feb 2020 - Present
    • Nigeria
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Head
      • Apr 2019 - Present

      - Initiate and coordinate the development of action plans to penetrate new markets. - Recruiting team members to achieve designated goals. - Research, survey and analyze new markets. - Initiate and coordinate the development of action plans to penetrate new markets. - Recruiting team members to achieve designated goals. - Research, survey and analyze new markets.

    • South Africa
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Feb 2020 - Dec 2022

      Responsibilities:Created a following of 85,000 from scratch on 9 different social media platforms (including Facebook and Instagram).Cut posting workload by 30% by introducing content schedules and automation.Implemented a successful influencer campaign including a discount schemeDevelop and manage the overall digital marketing budget for the companyCollaborate with cross-functional teams, including sales, product, and design, to ensure consistent branding and messaging across all channelsStay up-to-date with the latest industry trends and best practices to continuously improve digital marketing effortsDevelop and manage relationships with external agencies and vendors to execute digital marketing campaignsConduct market research and competitive analysis to identify new opportunities and areas for improvementTrack and report on key performance indicators (KPIs) to assess the effectiveness of digital marketing campaignsAchievements:Successfully managed a digital marketing budget of N1m, resulting in a 20% increase in revenue and a 15% decrease in cost per acquisitionLed the development of a comprehensive content marketing strategy that increased app download by 50% and generated 1200 leads within three monthsCollaborated with the product team to launch a new product line, resulting in a 30% increase in revenue and a 25% increase in brand awarenessDeveloped and executed a successful influencer marketing campaign that resulted in a 10% increase in social media engagement and a 5% increase in website trafficManaged a successful search engine optimization (SEO) campaign that resulted in a 40% increase in organic website traffic and a 20% increase in online salesConducted a comprehensive competitive analysis that identified new target markets and resulted in a 15% increase in customer acquisition from those marketsSkillsContent SchedulingInfluencer MarketingRetargetingHootSuite, Zapier, AnalyticsE-Commerce: Shopify, Magento, WooCommerce, Wix Show less

    • Digital Marketing Specialist
      • Feb 2020 - Dec 2021

      Responsibilities:Created a following of 85,000 from scratch on 9 different social media platforms (including Facebook and Instagram).Cut posting workload by 30% by introducing content schedules and automation.Implemented a successful influencer campaign including a discount schemeDevelop and manage the overall digital marketing budget for the companyCollaborate with cross-functional teams, including sales, product, and design, to ensure consistent branding and messaging across all channelsStay up-to-date with the latest industry trends and best practices to continuously improve digital marketing effortsDevelop and manage relationships with external agencies and vendors to execute digital marketing campaignsConduct market research and competitive analysis to identify new opportunities and areas for improvementTrack and report on key performance indicators (KPIs) to assess the effectiveness of digital marketing campaignsAchievements:Successfully managed a digital marketing budget of N1m, resulting in a 20% increase in revenue and a 15% decrease in cost per acquisitionLed the development of a comprehensive content marketing strategy that increased app download by 50% and generated 1200 leads within three monthsCollaborated with the product team to launch a new product line, resulting in a 30% increase in revenue and a 25% increase in brand awarenessDeveloped and executed a successful influencer marketing campaign that resulted in a 10% increase in social media engagement and a 5% increase in website trafficManaged a successful search engine optimization (SEO) campaign that resulted in a 40% increase in organic website traffic and a 20% increase in online salesConducted a comprehensive competitive analysis that identified new target markets and resulted in a 15% increase in customer acquisition from those marketsSkillsContent SchedulingInfluencer MarketingRetargetingHootSuite, Zapier, AnalyticsE-Commerce: Shopify, Magento, WooCommerce, Wix Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Managing Partner
      • Jan 2021 - Mar 2022
    • Nigeria
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Business Head (National)
      • Feb 2019 - Mar 2021

      - Develop a business plan and sales strategy for the marketthat ensures attainment of company sales goals and profitability.- Negotiating with potential partners and facilitators- Maintain contact with all clients in the market area to ensure high levels of client satisfaction.- Ensure that all business activity is conducted in line with com pany values, policies and ethics codes of conduct.- Control expenses to meet budget guidelines.- Initiate and coordinate the development of action plans to penetrate new markets.- Provide timely, accurate, competitive pricing on all complet ed prospect applications submitted for pricing and approval, while striving to maintain required profit margins.- Provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. Show less

    • Business Head (West Region NG)
      • Aug 2018 - Feb 2019

      - Coordinate, organise and effect business plan for the year and infuse procedures to implement.- Ensure relationship management and keep database of clients.- Visit potential customers for new business.- Identify new markets and explore business opportunities.- In charge of project approval for the Hospital (NAFDAC).- Coordinate sales of pharmaceuticals products and medicaldevice.

    • Executive Management Assistant
      • Jul 2017 - Jul 2018

      - Provide Support for administrative staff. - Coordinate and manage staff filing. - Assist in drafting proposals for client. - Provide Support for administrative staff. - Coordinate and manage staff filing. - Assist in drafting proposals for client.

    • Sales Consultant
      • May 2016 - Jun 2017

      - Addressing prospective clients and giving best advice in ensuring B2B growth. - Maximizing clients’ interest and experiences to drive profitability for the business. - Documentations and presentations. of proposals to client. - Addressing prospective clients and giving best advice in ensuring B2B growth. - Maximizing clients’ interest and experiences to drive profitability for the business. - Documentations and presentations. of proposals to client.

Education

  • Obafemi Awolowo University
    Bachelor's degree, Public Administration
    2012 - 2016
  • African church model college
    High School Diploma
    2011 - 2015

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