Experience

Reuters Plus

• United States
• Media Production
• 1 - 100 Employee

• Head of Content Strategy

  • Sep 2021 - Present

  I lead the global content strategy team at Reuters Plus, the branded content arm of Reuters, assisting the sales and marketing teams in EMEA, APAC and the US respond to RFPs and create custom content proposals.I lead a team of creatives and commissioning editors to produce innovative, envelope-pushing content campaigns for a suite of clients across technology, energy, finance, media, business, lifestyle and travel. From brainstorm to pitch to PCA, I win briefs, lead campaigns and secure return business with my team.I take an insight and data-driven approach to content strategy, ensuring all RFP responses hit the client’s KPIs and showcase the ‘why’ of partnering with Reuters, baking this ethos into the heart of the campaign. I continuously push boundaries in terms of innovative formats, evidenced in repeat business and award-winning campaigns. Working closely with sales and our clients and agencies, I collaborate with video, print, digital, marketing, design and events teams and copy edit content.



The Telegraph

• United Kingdom
• Media Production
• 700 & Above Employee

• Commercial Editor, Finance, Business, Tech

  • Sep 2017 - Sep 2021

  - I oversee all business, finance, telco and technology branded content campaigns for the Telegraph, managing the workflows of my two commissioning editors.- I act as a cross-vertical content strategist covering our other verticals. - I direct the quality and direction of all ideas and content for my team at pitch, commissioning and delivery.- I help create the strategy for the campaigns in my vertical together with the director of commercial content and the head of Spark sales, to ensure we are hitting targets and innovating.- I manage my own finance, business, tech and telco campaigns and lead by example with award-winning ideas and content, pitching to clients and generating proactive ideas regularly.- I work closely with the group project director to ensure briefs are delivered on time and to client expectation, and costed and optimised.

• Multimedia Commissioning Editor - branded content

  • Aug 2015 - Sep 2017

  - I create, commission and edit content for TMG's finance, lifestyle, business and fashion clients, working in a content strategist capacity as well as an editorial one. - I generate ideas for advertising campaigns across different media (video, online, print, white labelled content, etc) and create decks, as well as pitching to clients and agencies- I commission all the content for Spark's personal finance campaigns, working with large clients.- I work closely with the sales team and the project management team to ensure briefs are delivered on time and match client expectation- I commission content including online infographics, listicles, videos, interviews and print articles, across TMG's outlets (Daily Telegraph, Telegraph magazine, Telegraph Business, Your Money)- The Spark showreel can be viewed here: http://sparkshowcase.telegraph.co.uk



Incisive Media

• United Kingdom
• Media Production
• 300 - 400 Employee

• UK and European Commissioning Editor

  • Oct 2013 - Aug 2015

  - I commission the two features which appear in the magazine each week and the European/international feature which goes online each week. I also manage the comment and legal pages.- I adapt magazine features for the web, making them into blogs or list-based articles.- I copy-fit layouts and sub edit copy, coming up with headlines and standfirsts.- I manage the magazine's running order each week.- I introduced a blog programme, and we now run two blogs per week.- I am in charge of social media, running our LinkedIn, Facebook and Twitter accounts.- I head up commercial projects, of which we run 12 each year, in the form of print and online features. This involves liaising with the client and the sales team throughout and ensuring the client is happy with the finished product.- I regularly chair roundtables.- I am the magazine's digital lead, chairing roundtables on digital and tech, live blogging from Post's digital events and heading up Post's digital strategy lunch.



Which?

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Researcher/Print news editor

  • May 2012 - Oct 2013

  - I research and write investigative features for Which? Money and Which? on a range of financial services topics, including pensions, investments, insurance, everyday money and financial regulation.- I am Which? Money's pensions expert, and so part of my role is to keep on top of current legislation and generate ideas for features and news stories, as well as ensuring our online advice guides are up to date. I also answer member queries regarding pensions in this capacity.- I commission and edit the news pages of Which? (previously I did this for Which? Money), and adapt them for the iPad edition. This involves chasing news ideas, selecting which ones are appropriate for the flagship magazine's news page, and commissioning and editing the stories. I also liaise with Design on the images and infographics for these pages, so have full ownership of them.- I generate and write online news stories for the Which? Money website, often averaging two news stories each week. My coverage of pensions in the Budget received over 20,000 visits, which gives an idea of the extent to which my news coverage appeals to consumers.- I regularly update online advice guides in our Retirement vertical. This covers everything from pensions, to long term care, to equity release, to general advice on budgeting in retirement. I have to keep on top of legislation to ensure these guides are accurate, and also make the complex topic of pensions appealing and easy to understand for consumers.- I am part of the Twitter committee, covering the Which? Money tweets for 2 weeks a month. Which? Money won a Santander award for best use of social media in 2012, which is an achievement my work contributed to.



Money Marketing

• Features Writer/Deputy Features Editor

  • Nov 2010 - May 2012

  - I commissioned and edited the weekly columns, which covered a broad range of financial topics, such as pensions, investments, regulation, protection, mortgages and politics.- I wrote the majority of the features for each issue, which comprised one or two lead features and a profile interview, which I set up and carried out myself.- I coordinated and wrote up the monthly special features, which would involve speaking to a number of industry figures on current issues in their subject area.- I was responsible for commissioning and editing the monthly Retirement Strategy supplement, which including arranging and writing the cover interview, writing the business profile and commissioning columns from industry experts.- I commissioned and coordinated the features section of the monthly Careers Brief supplement.- I successfully deputised when the Features Editor was away, and did so on a number of occasions.- I contributed and wrote news stories when necessary.



Reader's Digest Association

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Features Researcher/Sub-Editor/Health Writer

  • Jul 2007 - Nov 2010

  - I wrote the health pages every month. I also designed the layout for these pages.- I devised and researched features for the lifestyle section of the magazine, on topics such as beauty, gardening, drink and food.- I was a sub editor on the lifestyle section of the magazine for 18 months, as well as regularly subbing features elsewhere in the magazine.

• Research Assistant

  • Jun 2007 - Aug 2008

  - This role involved ensuring that all articles that went to press were 100 per cent accurate, through extensive research. - It covered a broad range of subjects, from lifestyle to current affairs. - I localised global stories for the UK edition, which often involved extensive rewriting.



Happening! magazine

• Fashion Editor, Freelance

  • Jan 2009 - Jan 2010

  - I wrote my own event listing column. - I generated all copy for the magazine's fashion pages, interviewing stylish readers and fashion designers, and organising photoshoots.- I wrote gig reviews. - I wrote my own event listing column. - I generated all copy for the magazine's fashion pages, interviewing stylish readers and fashion designers, and organising photoshoots.- I wrote gig reviews.