Rabia BAYER

Assistant Professor Of Marketing at ESDES Lyon Business School
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Lyon, Auvergne-Rhône-Alpes, France, FR

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • France
    • Higher Education
    • 100 - 200 Employee
    • Assistant Professor Of Marketing
      • Aug 2021 - Present

      My ongoing works broadly contribute to the research stream of sustainability and sustainable consumption. I am particularly interested in waste avoidance strategies followed by consumers in pre-purchase, during usage and disposal stages of consumption. My research interests cover practices such as, preowned consumption, sharing, renting, recycling and reuse of products, that can be broadly categorized within the framework of frugal consumer behavior. In following this pursuit, I contribute conceptually by providing insights that extends extant theories of consumer behavior and psychology. I also provide empirical evidence which sheds light on substantive issues in the marketplace. Show less

    • Türkiye
    • Higher Education
    • 700 & Above Employee
    • Instructor
      • Jun 2020 - Aug 2020

      I thought Consumer Behavior (core undergrad course) in 2020 summer term at Koc University. I thought Consumer Behavior (core undergrad course) in 2020 summer term at Koc University.

    • United States
    • Higher Education
    • 100 - 200 Employee
    • VSR, Fulbright Fellow
      • Sep 2018 - Jul 2019

      I have worked on the dynamics of the preowned luxury market in the USA. Preowned luxury not only represents one of the key strategies for enhanced sustainability of fashion and luxury but also allows access to high–end luxury products. The research provides insights into the spillover effects of the preowned market on luxury brand equity. Much of this essay has been completed during my time at the University of Pittsburgh as a Fulbright VSR under the supervision of Vanitha Swaminathan and my dissertation chair Zeynep Gurhan-Canli. The manuscript has been submitted to Journal of Consumer Psychology. Show less

    • International Affairs
    • 700 & Above Employee
    • Project Intern
      • Sep 2012 - Jan 2013

      I provided support on the biochar technology dissemination in pilot sites in collaboration with Ministry of Agriculture, particularly in Central Sulawesi. I provided support on the biochar technology dissemination in pilot sites in collaboration with Ministry of Agriculture, particularly in Central Sulawesi.

Education

  • Koç University
    Doctor of Philosophy - PhD, Marketing
    2015 - 2021
  • Lund University
    MS, International Development and Management
    2011 - 2013
  • İzmir Ekonomi Üniversitesi
    BA, International Trade and Finance
    2006 - 2011

Community

You need to have a working account to view this content. Click here to join now