Experience

Alpha Inbound

• United States
• Advertising Services
• 1 - 100 Employee

• CEO

  • Oct 2021 - Present

• Chief Growth Officer

  • Mar 2021 - Oct 2021

  https://alphainbound.com/audit➤PARTNERSHIPS: Building external relationships with new potential partners.➤INFRASTRUCTURE: Building internal infrastructure & operations to enable efficient scaling.➤STRATEGY: Advising CEO on core business strategies to drive company forward.



Service to Millions

• United Kingdom
• Advertising Services

• CEO | Founder

  • May 2017 - Present

  ➤ SCALING: Scaled website sales for a leading sportswear socks brand on their Shopify site, through Facebook and Instagram advertising from $300K to $800K in less than a year.➤ ADVISING & CONSULTING: Providing best digital marketing practices for companies in the Real Estate and eCommerce industries.➤ STRATEGY: Planning paid media in line with owners' business goals and cash flow, constant data analysis, testing, and optimization to ensure maximum profit. ➤ DATA-DRIVEN ANALYSIS: Daily campaign tracking against strict KPIs including click-through %, CTR, CPM, and most importantly, CPA.➤ CRO: Increasing eCommerce brand's online store conversion rates by up to 20% in the first 60 days with more highly targeted traffic after significant testing on FB & IG.➤ WORKSHOPS: Consultancy workshops for local startups teaching their in-house marketing teams how to run paid ads on social media effectively to help scale.



RealtyACCEL

• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2020 - Jun 2021

  ➤ TEAM CULTURE: Built the culture for remote international teams that include the sales team, recruitment, HR, marketing, operations, client success, and accounting.➤ SYSTEMS & PROCESSES: Constructed the day-to-day operational systems: CRM, Sales Outreach Dialers, In-depth Analytic Reports, and Internal Communication Structure.➤ STRATEGIC PARTNERSHIPS: Built strategic relationships with key industry players to further our understanding of the landscape and help us stay ahead of the competition.



AECOM

• United States
• Civil Engineering
• 700 & Above Employee

• Quantity Surveyor

  • Jan 2016 - Jun 2018

  ➤ CLIENT MANAGEMENT: Worked in close contact with reputable clients including John Lewis, Bristol Council, and Network Rail. ➤ NEGOTIATION: Managed project cost negotiations with contractors on behalf of the client. ➤ PROJECT MANAGEMENT: Managing monthly cash flows with detailed projections to advise the client on the best course of action to keep the project financially on track. ➤ CLIENT MANAGEMENT: Worked in close contact with reputable clients including John Lewis, Bristol Council, and Network Rail. ➤ NEGOTIATION: Managed project cost negotiations with contractors on behalf of the client. ➤ PROJECT MANAGEMENT: Managing monthly cash flows with detailed projections to advise the client on the best course of action to keep the project financially on track.



Northen Surveying Services Ltd

• United Kingdom
• Construction
• 1 - 100 Employee

• Junior Quantity surveyor

  • Nov 2014 - Dec 2015

  ➤ CONSULTANCY: Trained with a consultancy that specialised in measuring construction projects through bills of quantity for leading UK contractors.➤ CLIENT FACING: Regularly client faced as part of the project delivery. We received work from over 100 companies on projects that ranged in excess of £50 million. ➤ CONSULTANCY: Trained with a consultancy that specialised in measuring construction projects through bills of quantity for leading UK contractors.➤ CLIENT FACING: Regularly client faced as part of the project delivery. We received work from over 100 companies on projects that ranged in excess of £50 million.



DECATHLON FRANCE

• France
• Retail
• 700 & Above Employee

• Department Manager

  • Nov 2013 - May 2014

  ➤ MANAGEMENT: In the first quarter of my management, the department’s turnover increased by 7%.➤ CUSTOMER FACING: Provided a client-focused service on a daily basis by ensuring my department was well presented and actively promoting the products on offer to the customers. ➤ OPERATIONS: Learnt about how the operational side of a retail business is run and how to control stock to ensure that customer satisfaction is always improving. ➤ MANAGEMENT: In the first quarter of my management, the department’s turnover increased by 7%.➤ CUSTOMER FACING: Provided a client-focused service on a daily basis by ensuring my department was well presented and actively promoting the products on offer to the customers. ➤ OPERATIONS: Learnt about how the operational side of a retail business is run and how to control stock to ensure that customer satisfaction is always improving.