Experience

Public Employees Credit Union

• Banking
• 1 - 100 Employee

• VP Marketing

  • Aug 2007 - Present

  • Integral member of team that has grown organization from $180 million to $450 million • Deployed acquisition tactics that have added $120+ million in loans • Partnered with financial literacy app Zogo to recruit 6,500+ digital users • Generated more than 300 community partnerships • Winner of 12 financial industry awards; featured in NerdWallet for Best CU Campaigns • Member of CUNA Marketing & Business Development Council SKILL SET SUMMARY: Extensive experience creating and implementing successful legacy and digital lending programs that achieve portfolio growth, including personal loans, auto loans, home equity loans, and credit cards. High-level strategic thinker that establishes specific, measurable, attainable, realistic, and time-based KPIs. Blend and deploy research, problem-solving and digital analytics to Reach & Engage, Nurture & Educate, Convert & Close, and Support & Grow. Extensive experience with geo-analytics and targeting, content creation, SEO/SEM, retargeting, heat maps, data analysis & mining, sales ideation, text & e-mail campaigns, direct mail, and marketing optimization. Manage teams and projects across six Austin, Round Rock, and Beaumont offices. Show less



Write paperbacks, ebooks, audiobooks and film scripts

• Author/Writer

  • 2006 - Present

  • Write children's books and short story humor books for grownups • Write the "Curly Dog" series of children's books with Jenny Murphy (latest book 2023) • Six "Fun Stories" ebooks have hit #1 on Amazon Humor • The FS audio series has more than 1 million streams • The FS Facebook page has 11,000 followers • Audio singles “Chick-Fil-A Makes Me Feel Like Leonardo DiCaprio,” and “I’m the Freakin’ Michael Phelps of Googling” hit #1 on the iTunes Comedy Songs chart • Write children's books and short story humor books for grownups • Write the "Curly Dog" series of children's books with Jenny Murphy (latest book 2023) • Six "Fun Stories" ebooks have hit #1 on Amazon Humor • The FS audio series has more than 1 million streams • The FS Facebook page has 11,000 followers • Audio singles “Chick-Fil-A Makes Me Feel Like Leonardo DiCaprio,” and “I’m the Freakin’ Michael Phelps of Googling” hit #1 on the iTunes Comedy Songs chart



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Guest Professor

  • 2004 - 2005

  • Taught capstone course (51 students) in the highly-rated UT Advertising program • Formed five ad agencies within class • Taught strategic direction, road mapping, and cross-functionality • Successfully recruited Dell to partner on the project ENGAGEMENT SUMMARY: Provided students extensive real-world experience. Agencies were tasked with creating an advertising campaign to raise sales for Dell laptops in 50 targeted communities (US and Mexico). Coached each agency as the students met with Dell officials, formulated strategies, developed creative, outlined budget, and ultimately pitched their campaign. Worked with Dell to select winning agency and provide constructive feedback. Show less



Sendero Multimedia/Sendero Sports

• Sales Manager

  • 1998 - 2003

  • Managed sales teams for company's sports network, radio station & syndicated TV show • Increased company revenue by more than $1 million • Cross-trained employees to simultaneously sell local and national opportunities • Forged national partnership with National Hockey League (NHL), statewide partnership with Texas Longhorn Football, and local partnership with Round Rock Express Baseball. • Pitched community fan-base growth opportunity to National Football League (New York) and received an official partnership offer. Show less



Texas Lottery Commission

• United States
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Deputy Marketing Director

  • 1992 - 1997

  • Integral member of startup team that broke all major lottery industry sales records • Team achieved first-day sales of $23.2 million and first-week sales of $102 million • Managed $88 million marketing budget • Developed sales promotions, retailer PR & community relations in 24 Texas markets • Managed drawings that awarded more than $1 billion in prizes • Supervised 22 employees (research, product management, customer service, advertising, promotions, drawings, community relations) Show less