Experience

Avenue Growth Partners

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Partner - Product & Growth

  • May 2021 - 2 years 8 months

  As the Operating Partner at AGP I contribute to the portfolio in two ways: 1. Product Led Diligence - Unique to AGP, we focus our pre investment diligence on a businesses ability to continually build measurably valuable products. 2. Portfolio Company Consulting - Advise across technical organizational design, pricing, packaging, product processes, and growth marketing strategies to unlock faster growth.



Nom Nom - Acquired by Mars Petcare

• Vice President of Product & Growth - Cofounder

  • Jan 2020 - Sep 2022

  Greater Chicago Area Owning the entire revenue lifecycle from first ad impression through lifetime value, I created and led efficient, rapid growth strategies powered by three functions: - Performance Marketing: Developed a high performance organization by redefining accountabilities, strategic hiring, and creating a high intent and accountability culture obsessed with measuring value. - Creative & Design: Strategically moved creative in house by building a high performing team that both outperformed external… Show more Owning the entire revenue lifecycle from first ad impression through lifetime value, I created and led efficient, rapid growth strategies powered by three functions: - Performance Marketing: Developed a high performance organization by redefining accountabilities, strategic hiring, and creating a high intent and accountability culture obsessed with measuring value. - Creative & Design: Strategically moved creative in house by building a high performing team that both outperformed external agencies and reduced costs. - Digital Product: Delivered the first Product processes at Nom Nom; defining and delivering digital experiences that improved retention, accelerated revenue recognition, and increased AOV by 17%. - Grew net revenue by 275% in two years from $16mm to $60mm by deploying $26mm in advertising while acquiring customers at the most efficient CAC in company history. - Diversified digital acquisition channels, reducing payback to an average of eight (8) months from over 14 months. - Increased LTV by 20% by developing predictive models to power audience targeting delivering higher quality, better retaining, and less price sensitive customers. - Launched in funnel personalized upsells; increasing attach rate of upsells by 92%. - Determined price elasticity and strategies through robust testing framework within the revenue base delivering more than a 5 point increase in variable margin. - Navigated the covid-19 pandemic, pivoting messaging and performance strategy yielding all time efficiency and growth during massive global unrest. Show less



Hireology

• United States
• Software Development
• 100 - 200 Employee

• VP Product Management

  • 2016 - 2019

  Chicago As the leader of the technology organization, strategic vision, and tactical execution at Hireology, reporting directly to the CEO I oversee the following teams: - Product Management: Grew the organization from 3 product managers to 9 developing career progression and promoting high performers into Senior and Director level positions ultimately powering the shift from a service first to a product first business. - User Experience: Developed the team from 3 to 8 expanding beyond design… Show more As the leader of the technology organization, strategic vision, and tactical execution at Hireology, reporting directly to the CEO I oversee the following teams: - Product Management: Grew the organization from 3 product managers to 9 developing career progression and promoting high performers into Senior and Director level positions ultimately powering the shift from a service first to a product first business. - User Experience: Developed the team from 3 to 8 expanding beyond design into user research, management, and web development. - Developed product growth engine focused on customer value delivery that led to a $3mm to $30mm growth in ARR in first 4 years as the product leader. - Launched six new product lines; creating 6x year over year growth in new product MRR and accounting for over 20% of the revenue stack. - Owned P&L and created a new product business unit that in its first year that grew from $0 to $1,100,000 in new ARR in addition to being profitable on a monthly basis. - Designed Insights, an award winning analytical product decreased customer to time to value through hiring velocity by a median of 5 days, leading to a 4 times reduction in churn - Deployed product retention and adoption model to track and drive increased usage per module by over 50% Show less



Upsight

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Product

  • Oct 2014 - 2015

  Leading Upsight through a merger and acquisition, I defined the product vision, go to market, and executed the development of an entire new platform that was ultimately sold to Oracle. Throughout my tenure, reporting to the CTO and Chairman I led and managed: - Application & Data Engineering: Managed a local and remote team, deploying agile an agile methodology and helping to architect a market first analytical engine. - Product Management: Rebuilt and redesigned the function from the… Show more Leading Upsight through a merger and acquisition, I defined the product vision, go to market, and executed the development of an entire new platform that was ultimately sold to Oracle. Throughout my tenure, reporting to the CTO and Chairman I led and managed: - Application & Data Engineering: Managed a local and remote team, deploying agile an agile methodology and helping to architect a market first analytical engine. - Product Management: Rebuilt and redesigned the function from the ground up focused entirely on measurable value delivery and velocity. -- Created new product vision for Upsight, reorganized the technology team, and brought an industry first analytical and mobile marketing platform successfully to market in 9 months -- Architected unique platform providing businesses unprecedented analytical insight while processing 500 billion data points a month

• Lead Product Manager / Product Owner

  • Jun 2014 - Oct 2014

  San Francisco Bay Area Led two engineering teams across 3 time zones; defining requirements from the business model to core backend analytical service architecture Application Services Launched Upsight, merging two products and technology stacks into a single unified customer experience in less than 8 weeks; resulted in Upsight’s highest revenue quarter ever Maintained 14 marketing APIs, providing the backend for more than 1 billion devices New Markets Built and launched product lines… Show more Led two engineering teams across 3 time zones; defining requirements from the business model to core backend analytical service architecture Application Services Launched Upsight, merging two products and technology stacks into a single unified customer experience in less than 8 weeks; resulted in Upsight’s highest revenue quarter ever Maintained 14 marketing APIs, providing the backend for more than 1 billion devices New Markets Built and launched product lines to expand into new verticals; created a location based mobile marketing automation engine driving 110% increase in new markets annual revenue

• Sr. Product Manager

  • Mar 2013 - Jun 2014

  San Francisco Led two engineering teams across three timezones; defining requirements from the business model to core backend services New Markets - Built and deployed new product lines for customers in new markets; launched a mobile geo engagement engine combining in-app engagement with push notifications Application Services - Merged two separate products into a single unified customer experience in less than 8 weeks; delivering 100% of features in time for external delivery date -… Show more Led two engineering teams across three timezones; defining requirements from the business model to core backend services New Markets - Built and deployed new product lines for customers in new markets; launched a mobile geo engagement engine combining in-app engagement with push notifications Application Services - Merged two separate products into a single unified customer experience in less than 8 weeks; delivering 100% of features in time for external delivery date - Defined and executed product vision, roadmap, and go to market strategy; worked cross functionally to launch a new ‘Freemium’ business model for the first time



Google

• United States
• Software Development
• 700 & Above Employee

• Embedded Engineer, Product Specialist

  • Jan 2012 - Apr 2013

  Product Management ● Designed and managed a CRM front­end for a global SMB sales team of 600; used daily to manage billions in annual revenue ● Launched the CRM successfully, saving more than 30 hours per user, per quarter Engineering ● Developed and productionised two analytics web applications on top`of the Salesforce API, combining Google revenue data with behavioral sales data; used daily to forecast acquisitions revenue and manage sales pipelines