Rebecca Handler

Manager, Communications and Digital Marketing at Open Medicine Foundation (OMF)
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Contact Information
Location
US
Languages
  • Spanish -
  • English -

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Heather Ah San, MIPP

Rebecca is a total pleasure to work with! Not only is she a talented writer and creative communications professional, she is lovely to collaborate with, takes direction well, meets all of her deadlines, and goes above and beyond to get the job done. I highly recommend her to any future employers!

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Credentials

  • Advertising with Facebook
    Coursera
    Jan, 2022
    - Sep, 2024
  • Project Management (PM1001)
    Sophia Learning
    Jan, 2021
    - Sep, 2024
  • The Essentials of Managing Conflict (CONRES1000)
    Sophia Learning
    Nov, 2020
    - Sep, 2024
  • Teaching English as a Foreign Language (TEFL)
    Premier TEFL
    Jun, 2019
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Mar, 2020
    - Sep, 2024

Experience

    • Manager, Communications and Digital Marketing
      • Jan 2022 - Present

      •Direct communications and digital marketing initiatives for a global nonprofit spearheading collaborative research of chronic, complex diseases across leading academic institutions, including Harvard and Stanford University via fully remote position. •Develop and execute a communications strategy that positions OMF as a global leader in research and medical education of poorly understood diseases such as Long COVID and myalgic encephalomyelitis / chronic fatigue syndrome (ME/CFS), attracting large donors, media attention, and new collaborative partners.•Increased the organic search visibility of Open Medicine Foundation by 25% within 12 months through a variety of different SEO optimization techniques on the website and via content creation.•Established an influencer marketing program for OMF, resulting in macro-influencers actively promoting OMF on their social media accounts and driving traffic to OMF's website through the influencer's unique referral links, as measured by Google Analytics. •Design and execute multi-channel marketing campaigns across organic and paid social media, email, web, and gather campaign results to report on campaign effectiveness.•Oversee strategy and development of all marketing collateral, including website, email marketing, social media content, press releases and media pitches. •Produce scientific videos and other digital content, leading to increase in engagement rates across all digital channels.•Supervise a web developer, social media assistant, and a diverse team of freelancers.

    • Communications Specialist
      • Jan 2018 - Present

      •Develop and drive major narratives and implement communications strategies that will shift the ways that people think and talk about chronic and complex diseases that broaden OMF's reach.•Prepare and execute a monthly communications editorial calendar that includes goals and activities for social media, press, and email communication that amplifies OMF’s initiatives, and mobilizes our audiences.•Monitor ongoing success of marketing activities based on clear metrics, developing strategies to optimize results.

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