Experience

Neurohacker Collective

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• VP Wholesale Sales

  • Oct 2018 - Present

  Encinitas, CA



Food For Health International

• SVP Sales

  • Jul 2017 - Aug 2018

  United States • Manage product assortment for Costco.com HABA and Snack. I was able to secure promotional placement in crucial periods resulting in 2017 sales over $1M • Secured business relationship with Costco resulting in consumable snack product being placed in club’s warehouses. This resulted in over $400,000 in additional revenue • Manage national broker ADW Acosta for Costco • Manage Morningside Church Inc. Promotions and new product introductions. Sales exceeded… Show more • Manage product assortment for Costco.com HABA and Snack. I was able to secure promotional placement in crucial periods resulting in 2017 sales over $1M • Secured business relationship with Costco resulting in consumable snack product being placed in club’s warehouses. This resulted in over $400,000 in additional revenue • Manage national broker ADW Acosta for Costco • Manage Morningside Church Inc. Promotions and new product introductions. Sales exceeded $2M in 2017 • Pursue new business partners in multiple channels Show less



Pagasa

• Food & Beverages
• 1 - 100 Employee

• Sales Consultant National Accounts

  • Apr 2016 - May 2017

  Greater San Diego Area • Secured business relationship with ALDI resulting in 4 items being accepted • Secured DSD partner Mclanes for Wal-Mart business resulting in 3 items being accepted in Wal-Mart • Secured national broker partnership with Reese Group for national accounts • Secured broker partnership with the Carlin Group for Kroger nationally • Secured new vendor partnership with KeHe Distributors • Created competitive advantage document for use with industry partners • Pursue new business… Show more • Secured business relationship with ALDI resulting in 4 items being accepted • Secured DSD partner Mclanes for Wal-Mart business resulting in 3 items being accepted in Wal-Mart • Secured national broker partnership with Reese Group for national accounts • Secured broker partnership with the Carlin Group for Kroger nationally • Secured new vendor partnership with KeHe Distributors • Created competitive advantage document for use with industry partners • Pursue new business partners in food, drug, mass, convenience and gas • Increase product assortment and distribution in existing accounts Kroger Dollar General Safeway/Albertsons Smart and Final Unified Grocers • Conduct market analysis using Nielsen reports for data analysis of regions and state line ranking • Update all sales materials to increase effectiveness based on identified sales strategies Show less



Yevo International

• EVP Sales

  • May 2014 - Oct 2015

  Sandy UT · Founding team member of YEVO · Team lead for compensation plan design · Direct responsibility for U.S., including sales team management, budgeting, forecasting, promotions, sales support and training · Direct responsibility for Canadian sales



LifeVantage Corporation

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• VP Sales

  • Jun 2008 - Mar 2014

  Sandy UT · Instrumental in transitioning LifeVantage from a traditional retail sales model to a network marketing model · Helped grow company from $3.4M to $208M in 5 years · Direct responsibility for U.S. business growth, from budgeting, forecasting, promotions, sales support and training · Direct responsibility for business expansion and launch into Canada, including coordination with legal agencies, Health Canada, Canadian Competition Bureau, and local provincial government · Direct… Show more · Instrumental in transitioning LifeVantage from a traditional retail sales model to a network marketing model · Helped grow company from $3.4M to $208M in 5 years · Direct responsibility for U.S. business growth, from budgeting, forecasting, promotions, sales support and training · Direct responsibility for business expansion and launch into Canada, including coordination with legal agencies, Health Canada, Canadian Competition Bureau, and local provincial government · Direct responsibility for all sales support in Canada, which became one of the fastest growing markets in the company Show less



Bear Naked Granola

• Sr. Director Sales

  • Sep 2006 - May 2008

  Norwalk, CT · Managed West grocery, West natural, military, Kroger and convenience and gas · Exceeded sales goal by $2M · Grew revenue an additional $700k by managing discontinued and over inventoried items through Big Lots · Established new distribution channels in convenience and gas, military and major grocery chains, such as Fred Meyer and Albertsons Rocky Mountain



Naturade

• VP Sales

  • Jun 2005 - Sep 2006

  Irvine Responsible for hiring and managing brokers and distributors. • Managed $5.3M in revenue • Launched new line of joint-health supplements into Walgreens, Rite Aid and Brooks/Eckerds • Managed all national accounts • Expanded existing product line with Kroger, Albertsons, Safeway and Meijer • Instrumental in introducing a line of diet supplements to the Japanese market through an independent distributor



Metabolife International

• Manufacturing

• Assistant Director of Sales

  • Sep 2000 - May 2005

  San Diego CA Responsible for hiring and managing brokers and distributors. • Managed $90M in revenue • Opened accounts with K-Mart, 7-Eleven and Nexcom resulting in $16M of new growth revenue • Managed a $9M ad budget with accounts in mass market, food, drug, convenience and gas, and military stores