R. Alifan Rahmat Bayu Harwanto

SENIOR SUPERVISOR BRAND & DIGITAL MARKETING at PT PRIMABOGA NUSANTARA INTI
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Location
Surabaya, East Java, Indonesia, ID

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Experience

    • Wholesale Food and Beverage
    • 1 - 100 Employee
    • SENIOR SUPERVISOR BRAND & DIGITAL MARKETING
      • Mar 2023 - Present

      1. Activities related to product marketing and Branding, visit all store or outlet to ensure all program realized. 2. Responsible to ensure that all promotion realized both online or offline and on ground. 3. Prepare, maintain and create plan for content / campaign for growth awareness 4. Create generated new ideas for Brand 1. Activities related to product marketing and Branding, visit all store or outlet to ensure all program realized. 2. Responsible to ensure that all promotion realized both online or offline and on ground. 3. Prepare, maintain and create plan for content / campaign for growth awareness 4. Create generated new ideas for Brand

    • PROMOTIONS SUPERVISOR
      • Feb 2022 - Mar 2023

      Planning and execution Marketing & Promotion Build awareness Start making target audience aware of brand and also make the sales growth with briliant strategic Planning and execution Marketing & Promotion Build awareness Start making target audience aware of brand and also make the sales growth with briliant strategic

    • ATL MANAGER
      • Mar 2021 - Sep 2021

      *Marketing & promotion strategy planning *Make sales team strategy for market strategy (objective and market view) *vendor negotiation *Develop work communication program *Ensuring effective and optimal activities * Potential market identification * ATL BTL program planning and execution *Plan and execute digital marketing, data marketing, email, social media *Plan and execute other social media ads, ig, youtube ads * Ensure and report the performance of all digital market divisions * ongoing trend * Update thinking and creativity progress *Collaboration with related agencies and vendors Show less

    • BRAND EXECUTIVE
      • Jan 2018 - Apr 2020

       Budgeting, Checking and driving account operational cost & cash flow  Build & develop teamwork and also increase sales service quality as a trainer- Strengthens the manner and defines the essence of the brand  Development a marketing communication strategy based on the brand way  Develops and rejuvenates the product and brand architectural  Planning consumer insights and market research to analyze products and run products in the market  Provode suggestions and new product ideas for business development  Conduct market research and market analysis for competitors' products  Make annual (monthly) sales reports based on products / goods, areas and outlets.Create until responbility project event brand activation  Responbility Stock Opname produck in and out  Support sponsorship a external event  Building Community  Report to Ass.General Manager Show less

    • PROJECT EVENT OFFICER
      • 2013 - Jan 2018

       Achieving the sales dan events target (daily, monthly)  Analyzing creativity figure and forecasting future sales volumes to maximize profit  Budgeting, Checking and driving account operational cost & cash flow  Build & develop teamwork and also increase sales service quality as a trainer  Responsible for the day today operational and management  Providing trough analyses, recommendations and preparing report (daily, weekly, monthly)  Review curret and prior performance and identity performance above and below target for department.  Organizing displays, propose promotions and propose consolidations.  Managing manpower at seven Sections: office management, Concession F&B, Operations, Local Area Marketing, Housekeeping.  Managing stock levels and making key decisions about stock control. Show less

Education

  • Universitas Surabaya (UBAYA)
    Bachelor's degree, Law
    2011 - 2017

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