Régis Prongué

Membre depuis 6.2021 at BNI Chapter Sarine – Fribourg
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Contact Information
us****@****om
(386) 825-5501
Location
Châtel-Saint-Denis, Fribourg, Switzerland, CH
Languages
  • Français Native or bilingual proficiency
  • Suisse alemand Full professional proficiency
  • Allemand Full professional proficiency
  • Anglais Full professional proficiency
  • Espagnol Elementary proficiency

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Experience

    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Membre depuis 6.2021
      • Jun 2021 - Present

    • Switzerland
    • Retail
    • 1 - 100 Employee
    • Chef de vente Cuisine & Habitat
      • May 2021 - Present

  • VIE D'AZUR
    • Vevey, Vaud, Suisse
    • Associé
      • May 2019 - Apr 2021

    • Switzerland
    • Manufacturing
    • 100 - 200 Employee
    • Marketing & Sales Director
      • May 2010 - Apr 2019

      Definition and implementation of the commercial strategy : . Restructuring and reinforcement of the sales team . EBITDA went from a loss of KCHF 1'200 to a profit of KCHF 650. Consolidation and market share gain strategy : . Increase in profitability from 15% to 25% . Implementation of the new corporate identity of the company Management of a team of 21 people Definition and implementation of the commercial strategy : . Restructuring and reinforcement of the sales team . EBITDA went from a loss of KCHF 1'200 to a profit of KCHF 650. Consolidation and market share gain strategy : . Increase in profitability from 15% to 25% . Implementation of the new corporate identity of the company Management of a team of 21 people

    • Switzerland
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing & Development Director
      • Dec 2005 - Apr 2010

      Definition of DSR's new positioning: "The recipe for well-being" Increase in turnover . 2006: + CHF 11.8 million (+ 7.8%) . 2007: + CHF 6.7 million (+ 4.5%) . 2008: + CHF 19.2 million (+ 12.0%) Management of marketing, sales and engineering teams Definition of DSR's new positioning: "The recipe for well-being" Increase in turnover . 2006: + CHF 11.8 million (+ 7.8%) . 2007: + CHF 6.7 million (+ 4.5%) . 2008: + CHF 19.2 million (+ 12.0%) Management of marketing, sales and engineering teams

    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Brand Director
      • Mar 1998 - Nov 2005

      Reorganization of the marketing department, recruitment and team management Definition of new brand strategies oriented towards profit and image development . Increase in profit by an average of 10% each year HORECA market study leading to the development of a new distribution strategy . 20% increase in listing rate in 18 months Reorganization of the marketing department, recruitment and team management Definition of new brand strategies oriented towards profit and image development . Increase in profit by an average of 10% each year HORECA market study leading to the development of a new distribution strategy . 20% increase in listing rate in 18 months

Education

  • SAWI Academy for Marketing and Communication AG
    Diplôme fédéral de Chef marketing, Marketing
    1999 - 2001
  • SAWI Academy for Marketing and Communication AG
    Brevet fédéral de Technicien en marketing, Marketing
    1993 - 1994

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