Experience

UX Playbook
• Vietnam
• E-Learning Providers
• 1 - 100 Employee
• Content Specialist

  • May 2022 - Present


ShopBack

• Singapore
• Software Development
• 700 & Above Employee

• Brand Solutions Manager

  • Mar 2023 - Aug 2023

  - Led and implemented long-term strategic plans to achieve significant growth in digital advertising sales with global brands and agencies. - Advised global and local clientele on media planning, optimizing budget allocation across various channels and driving up to 30% ROI. - Leveraged data analytics to craft compelling presentations and strategic recommendations, resulting in up to 20% increase in client retention. - Cultivated and nurtured high-value relationships with key… Show more - Led and implemented long-term strategic plans to achieve significant growth in digital advertising sales with global brands and agencies. - Advised global and local clientele on media planning, optimizing budget allocation across various channels and driving up to 30% ROI. - Leveraged data analytics to craft compelling presentations and strategic recommendations, resulting in up to 20% increase in client retention. - Cultivated and nurtured high-value relationships with key decision-makers, successfully boosting the adoption of ShopBack’s diverse advertising solutions. - Orchestrated precise, time-bound analytical reports, facilitating data-driven decision-making and optimizing campaign performance. - Demonstrated in-depth proficiency in setting advertising rates, evaluating KPIs, and handling diverse sales-related functions, contributing to streamlined operations and improved sales efficiency. - Effectively coordinated with cross-functional teams including Onsite, Graphics, Performance Marketing, and Category Teams to execute high-impact projects, resulting in improved operational efficiency and client satisfaction. Show less


CoiBoi
• Vietnam
• Technology, Information and Internet
• Content Specialist

  • Jan 2022 - Apr 2023


BAEMIN Vietnam (Woowa Bros.)

• Vietnam
• IT Services and IT Consulting
• 200 - 300 Employee

• Account | Category Lead

  • Mar 2022 - Feb 2023

  - Managed and developed business performance of assigned categories, leading to 20% increase in total GMV - Developed win-win relationships with the top 30% Key Accounts, which proactively drove over 4000 USD in advertising revenues - Grew and retained the highest gross revenue Account of the region by building personalized promotion schemes and streamlining operation flow - Analyzed categories' business performance to provide key insights, forecasts and strategic planning -… Show more - Managed and developed business performance of assigned categories, leading to 20% increase in total GMV - Developed win-win relationships with the top 30% Key Accounts, which proactively drove over 4000 USD in advertising revenues - Grew and retained the highest gross revenue Account of the region by building personalized promotion schemes and streamlining operation flow - Analyzed categories' business performance to provide key insights, forecasts and strategic planning - Collaborated with key internal and external teams to optimize merchants' visibility and operation on the platform - Exceeded KPI consecutively 90% of the working period Show less



Shopee

• Retail
• 1 - 100 Employee

• Merchant Management Associate - ShopeeFood

  • Feb 2021 - Mar 2022

  Ho Chi Minh City, Ho Chi Minh City, Vietnam - Built and maintained long-term, sustainable relationships with 100+ merchants, generating 35% GFV of assigned geographies - Met and consulted with merchants to build commercial cooperation efforts, leading to 3000USD+ advertising sales through working months - Forecasted and tracked merchants' performance metrics for strategic planning - Coordinated with internal teams to ensure merchants' operations in peak campaigns



Quinn Keto Foods

• Entrepreneur

  • Feb 2020 - May 2021

  - Researched and developed the brand's product line catering to the healthy-living market - Acquired and grew a customer base of 1000+ by strategizing and overseeing Marketing operations - Managed and coordinated a team of 8 employees in Sales/Marketing and Operations - Achieved a 40% GMV growth and positive net income after 6 months



Saigon Agency

• Motor Vehicle Manufacturing

• B2B Sales Executive

  • May 2019 - May 2020

  - Identified potential clients and proposed suitable service solutions - Assisted Sales Manager to close deals and sign contracts - Consulted and supported clients throughout the service journey - Researched new ideas for monthly campaigns based on clients' feedback



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Digital Media Intern

  • Jan 2018 - Jul 2018

  Ho Chi Minh City, Vietnam



The Little Market Box

• Retail

• Social Media Planner

  • Jan 2017 - Dec 2017

  Ho Chi Minh City, Ho Chi Minh City, Vietnam