Experience

SOC Films
• Pakistan
• Media Production
• 1 - 100 Employee
• General Manager

  • Sep 2022 - Present


Brandverse

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• • Dec 2020 - Jun 2022

  I overlooked Creative, Imaging, Design, Video and Business Development teams. My main object in this role was to focus on implementing current and developing future strategy for the business and to ensure that daily operations, project executions and business development for the company are implemented with minimum obstacles.

• • Jan 2019 - Nov 2020

  Brandverse is the only company in Pakistan that provides tech, content and imaging solutions (360 and 3D) through automated systems to e-commerce businesses locally as well as internationally. As the Head Of Imaging Operations, I have been single handedly responsible for setting up automated and manual photography studios, creating internal and external process for imaging operations and training of photography, video and design teams, all the while ensuring that GS1 standards of photography are implemented for stills, 360 and 3 dimensional photography. My key responsibilities include: - Art Direction - Understanding and delivering creative services / solutions to meet client requirements- Creating new and upgrading old processes frequently to ensure smooth sailing between both internal and external operations- Mentoring of photographers, videographers and designers to ensure everyone is up to date with latest trends in photography, styling and art direction for fashion and product photography- Assisting CEO and COO with business development as and whenever needed Highlights: Internationally trained on automated photography systems for still images, 360 and 3 dimensional photography and video services for e-commerce businesses. Show less



The School of Writing

• Pakistan
• Writing and Editing
• 1 - 100 Employee

• Visiting Faculty Member - Photojournalism

  • Jul 2015 - Dec 2020

  Actively involved the on-going photography and writing mentorship programs for junior and senior students belonging from several under developed as well as private schools within Karachi, Pakistan. Students are taught the basics of photojournalism, the art of story telling visually as well as in writing as responsible journalists / artists. The work produced within these workshops is then exhibited on a large scale for the public. These workshops prove to be a creative outlet for the participants to express and raise their concerns regarding their locations and also to highlight local heroes within the communities. We focus on stories worth sharing with the rest of the citizens. Some of the programs include: Yeh Hay Karachi Yeh Hay Karachi 2 Badal Do Show less



18% Grey

• United Kingdom
• Design
• 1 - 100 Employee

• Commercial Photographer

  • Jun 2011 - Sep 2019

  As one of Pakistan’s first professional photographers agency, 18% grey is a team of multi-talented photographers, skilled in various genres of photography including architecture, bridal, commercial, corporate, fashion, industrial, lifestyle, product, photojournalism, portraits and portfolios. The aim is to provide the right photographer for the right job, that which is suited to their particular specialty. Hence, resulting in the best possible and high quality images. Whatever the project requirements, from an advertising campaign to bridal portraits, the 18% grey team is trained to work towards bringing client ideas to life and provide them with a memorable and professional experience. Show less


BARCLAYS BANK P.L.C.
• Banking
• AML Compliance Analyst

  • Jun 2008 - Mar 2011


Citibank Pakistan

• • Mar 2007 - Jun 2008

• • Aug 2006 - Mar 2007