Experience

Sinosynergy

• Hong Kong
• Manufacturing
• 1 - 100 Employee

• International Branding & Markeing Manager

  • Aug 2022 - Present



Sun Hung Kai Properties Limited

• Hong Kong
• Real Estate
• 700 & Above Employee

• Assistant Promotions Manager

  • Nov 2017 - Present

  - In Charge of digital marketing projects, including but not limited to social media (HK market), app development and enhancement, website maintenance, eDM marketing, Wi-Fi maintenance data tracking solutions. - Assist loyalty program to boost member growth and improve member loyalty of VIP Club - In Charge of digital marketing projects, including but not limited to social media (HK market), app development and enhancement, website maintenance, eDM marketing, Wi-Fi maintenance data tracking solutions. - Assist loyalty program to boost member growth and improve member loyalty of VIP Club



ORAZ

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Branding and Marketing Director

  • Jul 2020 - Nov 2020

  - ORAZ is a new fashion brand created by independent designer Anna in 2020, focusing on Northern America and Euro-market - In Charge of branding positioning, marketing strategy, e-commerce development and operation. - Website with e-commerce function has been active on Sept, 2020 - Official IG account attracted followers over 10,000 - ORAZ is a new fashion brand created by independent designer Anna in 2020, focusing on Northern America and Euro-market - In Charge of branding positioning, marketing strategy, e-commerce development and operation. - Website with e-commerce function has been active on Sept, 2020 - Official IG account attracted followers over 10,000



China Mobile Hong Kong

• Hong Kong
• Telecommunications
• 400 - 500 Employee

• Senior Marketing Executive

  • Jun 2015 - Aug 2017

  -Drive social media strategies and content marketing strategies for CMHK official Facebook, WeChat, Weixin, YouTube, Instagram, achieved 50% ~ 200% annual fans growth and over 50% annual engagement growth for each platform - Coordinate with internal business unites and external agencies, media partners to deliver efficient communication - Plan and execute social campaigns, O2O activities, fans workshop to raise brand awareness and engagement - Manage budget for digital advertising and social campaign, monitoring performance and generate insight - Assist in SEM, Retargeting ad, eDM data analysis and performance review on project base - Provide assistance on PR activities, press conference, marketing street events, road show and customer event - Supervise junior teammates to assist in daily operation and motivate them to keep growth Key Achievement: -substantial growth on fans base, engagement rate, brand exposure; -created the highest records for CMHK Facebook post engagement, social video views and social campaign participation; -recognized with 3 awards for social media & campaign performance -company internal award for personal contribution and performance Show less



Pixo Punch

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Senior Social Media Executive

  • Jan 2013 - Jun 2015

  - Implemented social media marketing strategies and managed online communities such as Facebook, Weibo, WeChat, Linkedin, Youtube, Instagram, Twitter etc, achieving 30% annual organic growth of follower base for multiple clients on average - Created and optimized content strategy for clients' social media channels and improve 50% annual interaction and engagement growth for community management for multiple clients - Planned and developed customized online interactive campaigns, wallgames, O2O campaigns, most of which achieved at least 100% KPI - Targeted precisely with Facebook social ads and Weibo fensitong ads to achieve marketing goals - Tracked and analyzed campaign performance and monthly data with analytical tools, prepared analytical reports with quantifiable metrics and actionable insights to clients - Planned and threw blogger events, blogger on-site tours and developed partnership with 20+ KOLs/influencers in Hong Kong and mainland China, arranged sponsored contents on multiple digital channels - Participated in project pitching processes included researching, creative ideas inputting, proposal developing and presenting - Provided timely assistance and actionable strategies to cope with crisis for multiple clients - Conduct research on updates of digital tools and digital trends Main clients served: Hong Kong Airlines, AsiaWorld-Expo, One Central Macau, Landmark, George Jenson, Lanson Place, Chicks HK, 3HK Show less