Experience

Sunpac (Pty) Ltd

• South Africa
• Manufacturing
• 1 - 100 Employee

• Executive Director

  • Mar 2022 - Present

  • Responsible for all Marketing and New Business Development activities in the company• Manage the implementation of the Business to Consumer strategy and the team to execute same.• Developing marketing strategies and implementation thereof which focuses resources on maximizing market share and operating profitability of key strategic product portfolios• Market research, gap analysis, identifying business opportunities and doing product feasibility studies and outcomes• Ensure brand profitability through knowledge and management of product, price, promotion, place, and costs• Strong leadership to drive the marketing team to deliver on marketing objectives.• Play a major role in the strategic development and preparation of Portfolio and Product Business Plans• Ensure delivery of brand financial goals through detailed analysis and understanding of short-term & long-term brand performances, with special emphasis on marketing program effectiveness and drivers of the business model.• Managing the product launch process through effective resource allocation, maximizing product life cycles and ensuring portfolio optimization in line with the defined business strategy and plans• Establish appropriate marketing systems and procedures to ensure efficient operations and appropriate control, based on quality and commitment to deliver on-time• Control expenditure according to product & portfolio priorities, ensuring cost-efficiency always and focus on advertising and promotion and other controllable expenses.• Ensuring that staff are properly coached, given the opportunity to develop and be continually motivated to handle the demands of their jobs and achieve their objectives. Show less

• Sales and Marketing Director

  • Apr 2017 - May 2022

  * Provide leadership and vision by assisting the staff with the development of annual plans, and with the evaluation and reporting of progress on strategies;* Management of company strategic plan includes the full 360 management of all activities…identify opportunities in market, find solutions, set commercial parameters, present to market, manage P&L, secure funds for marketing cycle, determine and implement marketing, etc.* Set and achieve key performance targets for: sales, marketing, expenses and other measurements of operational performance;* Identify, create, and develop new market opportunities, taking the lead on constructing a robust and successful business proposal that secure new customers, new brands and long term relationships;* Identify category and brand opportunities and source opportunities from international trade visits and international market analysis, present opportunities to local customers* Manage all marketing activities within company through the marketing and brand teams* Manage all sales related activities setting and monitoring of sales targets and ensures accurate delivery of products in all sales channels;* Responsible for all 3rd party sales agents in all retailers to deliver set sales targets and implementation of trade marketing plans* Determine and Oversee all reporting and analyses functions* Oversee the stock forecasting process and sign off on all forecasts, achieving stock cover targets* Timely present competitors’ activities and provides market feed-back on new products, price changes, new launches, etc* Ensure areas of responsibility are delivered in a way that are consistent with the company’s goals and financial plans* Develop and maintain an excellent rapport with key stakeholders such as customers, suppliers, etc;* To formulate performance measures, parameters and targets, in line with the business objectives Show less

• Divisional Director

  • Sep 2014 - Mar 2017

  Direct and control the work and resources of the Company and ensure the recruitment and retention of the required numbers and types of well-motivated, trained and developed staff to ensure that it achieves its mission and objectives.Prepare an annual business plan and monitor progress against these plans to ensure that the Company attains its objectives as cost-effectively and efficiently as possible.Establish and maintain effective formal and informal links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders generally, to exchange information and views and to ensure that the Company is providing the appropriate range and quality of services.Develop and maintain research and development programmes to ensure that the Company remains at the forefront in the industry, applies the most cost-effective methods and approaches, provides leading-edge products and services and retains its competitive edge.Prepare, gain acceptance, and monitor the implementation of the annual budget to ensure that budget targets are met, that revenue flows are maximised and that fixed costs are minimised.Develop and maintain an effective marketing and public relations strategy to promote the products, services and image of the Company in the wider community.Represent the Company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the Company.Develop, promote and direct the implementation of equal opportunities policies in all aspects of the Company’s work.Establishes sales objectives by forecasting and developing annual sales quotas;Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. Show less

• Head of Group Sales

  • Oct 2010 - Sep 2014

  * Set up of business unit…built the division up.* Accountable for Main Street Holdings’ (MSH) total sales operation aimed at ensuring that all agreed products are presented in store to the shopper in the most advantageous position and condition.* Responsible for the management, control and direction of the sales operation of all regions. * Accountable for the achievement of sales targets and objectives of all regions and training of sales agents in Southern Africa* Create, establish & maintain solid top to top relationships with each MSH Division and Outsourced Agents* Based upon the MSH Divisions’ direction, data analysis and feedback, develop, communicate and implement sales plans that drive Brand growth and development* Develop techniques for communicating information and opportunities with each MSH Division’s upper management to demonstrate the competitive advantages of MFS* Strategically build and manage an effective team that can work operationally* Act as a change agent for the MSH Divisions and maintain flexibility to change and re-direct goals as necessary* Implementation of company policies and procedures.* Set up, Implement and Operate within departmental budget, and contain expenditure with continual efforts being made to secure savings. Show less



Daymon

• United States
• Business Consulting and Services
• 700 & Above Employee

• Director Of Business Development

  • Mar 2007 - Sep 2010

  Responsible for the Sales, Marketing and Merchandising of Pick n Pay's Private Label through third party execution.

• National Sales Manager

  • Apr 2004 - Feb 2007

  Responsible for the overall Management of the national sales, marketing and merchandising division, looking after Pick n Pay's Private Label and Import program. This role included top to bottom people management, change management and problem solving. Great exposure to international markets during overseas travels, and mind-blowing diversity across the 127 principals managed locally.

• Regional Sales Manager

  • Mar 1996 - Mar 2004

  Held various positions in the wholesale FMCG sector...merchandiser, sales rep, regional sales manager, brand manager, imports, etc.