Experience

The SCN2A Foundation

• Research Services
• 1 - 100 Employee

• Board Member

  • May 2023 - Present



Gusto

• United States
• Financial Services
• 700 & Above Employee

• Accountant Acquisition Lead

  • Jan 2022 - Present

• Acquisition Product Manager

  • Dec 2020 - Dec 2021

• Growth Product Manager

  • Feb 2019 - Dec 2020



GoldenGatePark.com

• United States
• Online Audio and Video Media

• Founder

  • Jan 2011 - Present

  • Built the leading website for Golden Gate Park out of frustration of missing park events & activities. It has since turned into millions of visitors, amazing partnerships with local businesses and helped tourist around the world plan their trip to our local urban oasis. • Built the leading website for Golden Gate Park out of frustration of missing park events & activities. It has since turned into millions of visitors, amazing partnerships with local businesses and helped tourist around the world plan their trip to our local urban oasis.



Giving Assistant

• United States
• Consumer Services
• 1 - 100 Employee

• VP of Product & Growth - CoFounder

  • Mar 2014 - Jan 2019

  • Manager of the Product, Growth, SEO, Nonprofit & Marketing teams (Total Team Size: 17). I have written over 600 product briefs in the last 5 years for a team of 12+ developers. • Architected & search engine optimized a coupon marketplace from zero to over 4 million monthly visitors, generating over one million cash back users. • Created, product managed & marketed a SaaS platform, leading to 20,000+ nonprofits using it for their online fundraising efforts. • Doubled the company's revenue for five consecutive years using strictly organic traffic. • Responsible for product creation and management efforts on the coupon marketplace, cash back loyalty program, browser extensions, SaaS nonprofit fundraising platform and deep merchant integrations. Additionally, responsible for product marketing of all newly launched products and features. • Successfully integrated new technology to increase personalization, drive split test optimization and decrease bounce rates for SEO. Lead a team of three in A/B testing over 100+ experiments. • Developed the leading nonprofit database with URLs, emails and decision markers. Designed drip marketing automation to millions of nonprofits using enterprise software solutions. • Built and managed large consultant teams in the Phillipines, Bangladesh & Nairobi for operational tasks, QA & lead generation. Show less



buildOn

• United States
• Philanthropy
• 200 - 300 Employee

• Chief Marketing Officer

  • Jul 2013 - Dec 2013

  • My main contribution during my tenure at buildOn was to move them vastly forward on their technology stack and bring in best practices for nurturing donors. • Developed and executed "Walk In Their Shoes" book campaign that launched in Time Square with jumbotron social media call to action. Built out numerous web campaigns that drove book sales through email, social media and annual giving hooks on donation pages. • Redesigned the website on a conservative budget in less than two months, and in that process also moved the site from a static HTML site to a robust CMS website. This allowed our marketing department direct access to make website updates, versus waiting for a consultant to update a proprietary framework. • Led the integration of Classy.com into the new website CMS platform, allowing for Classy's personal & team fundraising subdomain to be seamlessly blended into the new site. • Updated all touch points with donors to be on new marketing platforms, allowing Buildon to have a cleaner look and a higher deliverability throughout the year. Show less



insightCuba

• United States
• Travel Arrangements
• 1 - 100 Employee

• Director of Digital Marketing

  • Apr 2012 - Jul 2013

  • Doubled qualified leads while reducing SEM budget by optimizing landing pages through A/B testing using Unbounce, improving Google Adwords campaigns and launching retargeting banner ads. • Designed a new optimized website to focus on lead generation, bounce rate reduction, and content marketing creation. • Created incentives for lead generation on landing pages which significantly increase lead conversion rate. • Migrated email marketing to a more robust platform with Salesforce integration. Created email templates for eNews, promotions, and announcements. • Conceptualized and rebranded Facebook, Twitter, Pinterest, and Tumblr accounts, which garnered an increase in Likes/Followers/Tumbles/and Repins of over 7,000+ and a reach increase of over 100K in 2 months. • Increased organic traffic to the site by 57% by creating over 1,200 backlinks from relevant travel niches and onsite SEO. Show less



CAMFED - Campaign for Female Education

• United Kingdom
• Non-profit Organization Management
• 300 - 400 Employee

• Online Marketing Manager

  • Aug 2008 - Dec 2010

  • Doubled online donations for two consecutive years through increased traffic, higher conversion rates and social web integration. • Grew the email list from less than 5,000 to over 20,000 through cross-pollination efforts with social community properties. • Launched Twitter & Facebook campaigns resulting in 120,000 and 750,000 followers respectively in a two year period. Traffic from these sources converted 2x higher than organic traffic on the US & UK sites. • Led the transition from an inefficient CRM system to Salesforce/CommonGround. All donations and leads flow from the two sites into one cloud based silo with superior scalability and accessibility. • Created a segmented email system, allowing all data to bi-directionally flow into Salesforce/CommonGround. • Rebranded Camfed.org and led a team to make Camfed one of the most visible nonprofits in the social arena. • Managed a $40k monthly Adwords spend Show less



Pillar Data Systems

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2007 - Aug 2008

  • Successfully developed and executed compelling and cost effective online lead generation programs under tight deadlines. • Created a framework around sales lead lifecycle processes, such as lead gathering, lead maturation, data quality and lead to opportunity conversion. • Analyzed customer data and user behavior, followed by recommendations for new site features and/or functionality. • Responsible for managing, scheduling, budgeting, and delivering multiple projects simultaneously. • Acted as online expert for the entire company of 500 employees • Led the implementation of significant improvements in search engine optimization and pay-per-click (PPC) advertising campaigns. Show less



Quizak

• San Francisco Bay Area

• Digital Marketing Manager

  • Jan 2005 - Dec 2006

  • Successfully managed a team of 6 writers, 4 programmers & 1 designer on over 20 websites. • Discovered profitable new web niches by analyzing keyword traffic, PPC & URL accusations. • Developed CMS websites that encouraged readers to contribute over 10,000 comments. • Traffic gain to 500,000 visitors per month using SEO, social media and link baiting. • 170% ROI, 250% increase in traffic, and 2% increase in CTR on ads from 2005 to 2007. Show less