Experience

Filips Wine

• France
• Beverage Manufacturing
• 1 - 100 Employee

• Export Manager

  • Oct 2022 - Present

  Paris, Île-de-France, France • Responsible for a turnover of €5.5 millions, spread over +10 active markets in Europe (on & off trade key accounts, wholesalers, retails, online and private clients) • Developing the business on both the sales and purchasing side • Expanding the customer database and developing new supplier relationships • Helping to develop a more efficient and succesful service as part of a fast paced small team in an expanding market • Broking, buying and selling wine; to and from other… Show more • Responsible for a turnover of €5.5 millions, spread over +10 active markets in Europe (on & off trade key accounts, wholesalers, retails, online and private clients) • Developing the business on both the sales and purchasing side • Expanding the customer database and developing new supplier relationships • Helping to develop a more efficient and succesful service as part of a fast paced small team in an expanding market • Broking, buying and selling wine; to and from other merchants and members of the wine trade. • Defining and implementing the growth strategy for European markets • Identifying new strategic clients on & off trade, and engaging in active prospection • Analyzing opportunities of growth, defining KPI’s with the sales team management • Dealing with delivery requests and taking care of customer service (invoices - tailormade requests) Show less



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• International Ultra-Prestige Brand Manager - Martell Mumm Perrier Jouët

  • Sep 2019 - Oct 2022

  Paris, Île-de-France, France • Managing budgets, allocations and new developments of ultra-prestige champagnes Mumm & Perrier-Jouët oenothèques / Martell cognac offers - including experiences, personalization and BTL assets to create value by targeting High Net Worth Individuals. • Developing direct-to-consumer tools to support sales achievement with Pernod Ricard local marketing and prestige sales teams (Le Cercle platform). • Supporting the Head of Ultra-Prestige to define global strategies and brand… Show more • Managing budgets, allocations and new developments of ultra-prestige champagnes Mumm & Perrier-Jouët oenothèques / Martell cognac offers - including experiences, personalization and BTL assets to create value by targeting High Net Worth Individuals. • Developing direct-to-consumer tools to support sales achievement with Pernod Ricard local marketing and prestige sales teams (Le Cercle platform). • Supporting the Head of Ultra-Prestige to define global strategies and brand architectures in line with sales and financial targets. • Ensuring business casing and profitability by monitoring all Haute-Couture offers & tailormade experiences. • Leading cross-functional teams (agencies, digital, internal studio, supply, purchase, production, logistics, sales administration and consumer services) to launch new offers & experiences, from initial insights and concept, to production and market delivery, using a robust stage-gate process and managing a product-level P&L. • Acting as a brand champion, responsible for communication and custodianship of brand strategies internally to influence the prestige commercial agenda among Pernod Ricard affiliates. • Recruiting, training and mentoring Ultra-Prestige interns + 1 junior brand manager.

• Business Development Manager

  • Sep 2018 - Jan 2021

  La Distillerie Générale is an intrapreneurial project launched in 2017 aiming to market a unique collection of rare spirits from Pernod Ricard Brand Owners. Team of 2 incubated within Cognac Martell for marketing and commercial positions, with support of Pernod Ricard teams for logistic - customs - legal - supply - finance. Selected by our Artisans, we bottle and sell exclusive single casks (Cognacs from Martell - Single Grains & Single Malts from Chivas Brothers Limited - Rums from… Show more La Distillerie Générale is an intrapreneurial project launched in 2017 aiming to market a unique collection of rare spirits from Pernod Ricard Brand Owners. Team of 2 incubated within Cognac Martell for marketing and commercial positions, with support of Pernod Ricard teams for logistic - customs - legal - supply - finance. Selected by our Artisans, we bottle and sell exclusive single casks (Cognacs from Martell - Single Grains & Single Malts from Chivas Brothers Limited - Rums from Havana Club International - Armagnacs from Marquis de Montesquiou) & created single batches (Gin from Beefeater - Vodka from Wyborowa - Gentiane from Suze - Absinthe from Pernod). • Maximizing the presence, the visibility and the activation of La Distillerie Générale portfolio for on-trade accounts and liquor stores to drive depletion & image in strategic venues. • Conquering +30 new accounts (on-trade - palaces - boutique hotel - liquor stores - e-commerce) & increasing the number of references within top retailers. • Launching e-commerce website and activating this channel through several digital campaigns including CRM. • Ensuring business casing & profitability by monitoring P&L. • Closing a distribution deal with La Maison Du Whisky for european and asian markets / Les Domaines Qui Montent liquor stores (+30 prestige french franchises) for the french market. • Developing La Distillerie Générale pop-up store with Julhès Paris. • Organizing tastings for consumers, trade & press. • Managing transversally internal & external stakeholders (agencies, supply, purchase, production, logistics) to plan new bottling by dealing with Pernod Ricard Brand Owners (Chivas Brothers Limited - House of Tequila - Lillet - Suze - Absinthe Pernod - Havana Club International - Smooth Ambler & Rabbit Hole Bourbons).

• Prestige Sales Representative

  • Jan 2018 - Aug 2018

  PARIS • Managing budgets and delegated resources (working with marketing, brand ambassadors & trade-marketing teams) to set up activation plans for strategic brands (Champagne Perrier-Jouët, Single Malts Scotch whiskies The Glenlivet - Blended Scotch whiskies Chivas & Royal Salute, Irish whiskey Jameson, Beefeater Gin, Absolut Vodka, Avión tequila, Ricard & Lillet French aperitifs). • Maximizing the presence, the visibility and the activation of our portfolio for on-trade accounts and liquor… Show more • Managing budgets and delegated resources (working with marketing, brand ambassadors & trade-marketing teams) to set up activation plans for strategic brands (Champagne Perrier-Jouët, Single Malts Scotch whiskies The Glenlivet - Blended Scotch whiskies Chivas & Royal Salute, Irish whiskey Jameson, Beefeater Gin, Absolut Vodka, Avión tequila, Ricard & Lillet French aperitifs). • Maximizing the presence, the visibility and the activation of our portfolio for on-trade accounts and liquor stores (80+ accounts) to drive depletion & image in strategic venues. • Conquering new accounts (on-trade - liquor stores - e-commerce) & increasing the number of references within top retailers. • Prospecting, negotiating and bringing to life commercial agreements to develop volumes and presence of our brands. • Engaging consumers through education and trainings to develop brand enthusiasts. • Assuring a daily competitor monitoring through dedicated reporting tools.



Hennessy

• France
• Beverage Manufacturing
• 700 & Above Employee

• International Junior Brand Manager at Hennessy Cognac (LVMH Group)

  • Aug 2016 - Dec 2017

  Paris Area, France • Developing projects with internal teams and external agencies to enhance market shares and value in key markets through dedicated 360 activation plans in line with brand strategy: - Limited editions by street artists (Market activations for Limited Edition with American tattooer Scott Campbell in 2016 / Launching Limited Edition with American street artist JonOne in 2017 / Launching Limited Edition with Portuguese street artist Vhils in 2018 / Sourcing Felipe Pantone for next Limited… Show more • Developing projects with internal teams and external agencies to enhance market shares and value in key markets through dedicated 360 activation plans in line with brand strategy: - Limited editions by street artists (Market activations for Limited Edition with American tattooer Scott Campbell in 2016 / Launching Limited Edition with American street artist JonOne in 2017 / Launching Limited Edition with Portuguese street artist Vhils in 2018 / Sourcing Felipe Pantone for next Limited Edition - 2018 collaboration) - Relaunch of Hennessy Black for North American markets - Luminous labels & POS for nightclubs - On and off-trade guidelines developed with merchandising teams - On-trade program to create new ways of drinking (consumer journey from brunch to nightclub) with POSM for the day & night occasions - Mixology rituals developed with bartenders Show less



Bardinet (La Martiniquaise Group)

• International Assistant Brand Manager

  • Sep 2015 - Aug 2016

  Bordeaux Area, France • Developing international strategies for Sir Edward's blended Scotch whisky & Glen Moray single malt Scotch whisky to enhance market shares and value. • Leading projects with local sales teams and distributors on +40 markets to drive depletions. • New product developments with internal teams and external agencies: - Extension of Glen Moray Classic collection (non-age statement range based on cask finish e.g. chardonnay - porto - sherry) - Relifting and extension of Glen… Show more • Developing international strategies for Sir Edward's blended Scotch whisky & Glen Moray single malt Scotch whisky to enhance market shares and value. • Leading projects with local sales teams and distributors on +40 markets to drive depletions. • New product developments with internal teams and external agencies: - Extension of Glen Moray Classic collection (non-age statement range based on cask finish e.g. chardonnay - porto - sherry) - Relifting and extension of Glen Moray Heritage collection (12 - 15 - 18 - 21 - 25 years old) - Management of the private bottling service for distributors - Glen Moray Reserve collection - Sir Edward's end-of-year offer with a specific giftbox - Launch of Sir Edward's Smoky (peated version available with a sleeve depending on markets) - Merchandising and BTL assets • Contributing to release of the first-anniversary offer for Glen Moray distillery celebrating 120 years of history. • Identifying new trends after analyzing thoroughly the market’s environment, cultural insights, competition universe, and consumer needs. Show less



Barrio Spirits

• United States
• Beverage Manufacturing

• NYC/NJ Brand Ambassador

  • Mar 2015 - Aug 2015

  Greater New York City Area • Developing and maintaining a network of key trade contacts to support and drive Copacabana Añejo Rum brand. • Creating opportunities with our distributor Southern Glazer's Wine & Spirits to recruit new accounts (+50 bars and liquor stores in 6 months) • Engaging consumers through education and trainings to develop brand enthusiasts. • Leading communication on social media. • Organizing events to develop awareness of the brand and enhance Press and Media exposure.