Quang Đoàn
Head of Data Analytics at FPT Online- Claim this Profile
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Bio
Credentials
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Data Visualization and Communication with Tableau
CourseraJul, 2022- Nov, 2024 -
Project Management: The Basics for Success
CourseraJul, 2022- Nov, 2024 -
Google Data Studio - Master the Advanced Concepts
UdemyApr, 2019- Nov, 2024 -
Google Tag Manager (GTM) Advanced Applications
UdemyFeb, 2019- Nov, 2024
Experience
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FPT Online
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Entertainment Providers
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1 - 100 Employee
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Head of Data Analytics
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Mar 2019 - Present
+ Built a data analysis team from scratch at Data Lab, which operates centralized data to bring data flow to all departments. +Setup data foundation for VnExpress newsroom by implementing tracking and transforming data of Google Analytics 360 to insights for the newsroom and business units. + Tracked and analyzed all user touchpoints on the product interface and created a click map and heatmap report that helped the Product Team optimize the user experience. + Made at most minuscule 03 A/B tests per week for Marketing, UX Product, and recommendation system to find better ways to improve user experience and conversions. + Built Smart Inventory System to manage more than 2000 ad zones and optimize ad revenue on-site VnExpress, Ngôi Sao, eVNExpress, and other publishers. + Designed a set of advanced reports for 200 journalists and editors, including real-time & historical reports that support editors making the decisions to optimize users, page views, and content quality + Initiated and built tracking data sets for digital subscriptions on VNExpress in the US market. Getting started for selling the first article contents with the new business model is recurring revenue. Show less
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VNExpress
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Vietnam
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Newspaper Publishing
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1 - 100 Employee
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Product Manager
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Jun 2014 - Mar 2019
+ Solved obsolete ad product problems by rezoning and redesigning old display ads size to the IAB New Standard Ad Unit on VnExpress & Ngôi Sao site to optimize the user's experience and increase ad revenue. +Researched and created more effective new forms of advertising to help advertisers get more conversions by launching 02 new ad formats that are Native Ad and In-Image Ad on-site VnExpress, Ngoi Sao, iOne, and Vitalk. At the same time, collaborate with the sales team to push sales of new products reaching more than 2 million USD after one year of launching. + Set up a Planning Media Team to build integrated marketing communication (IMC) for the brands like Samsung, Asanzo, and eCopharma and run communication campaigns with a budget of over 1 million USD. + Built a hub content for startup.vnexpress.net to connect and support startup entrepreneurs and intiatied the Startup Awards by VnExpress. + Built eGift products to encourage users to register for an account and login will receive gifts and discount codes from famous brands. + Started the shop.vnexpress.net e-commerce project to solve sales problems for brands and lead generation and bring quality products to the VnExpress user community. Show less
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Mother & Baby Care Store Chains
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Ho Chi Minh City, Vietnam
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Digital Marketing Specialist
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Jul 2011 - Apr 2014
+ Built and operated an e-commerce website connecting online and offline multi-channel sales for chain stores. + Implemented digital marketing communication campaigns for the website with Google Ads, Facebook Ads & SEO. + Collaborated with schools to bring puppet shows to students to boost sales of Fruit Robot toys. + Built and operated an e-commerce website connecting online and offline multi-channel sales for chain stores. + Implemented digital marketing communication campaigns for the website with Google Ads, Facebook Ads & SEO. + Collaborated with schools to bring puppet shows to students to boost sales of Fruit Robot toys.
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Education
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2007 - 2011
Ton Duc Thang University
Bachelor's degree, Marketing
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