Quan Vu

Search Engine Optimization & Content Marketing Specialist at Produktiv
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • Vietnamese Limited working proficiency

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Credentials

  • Certified Associate in Project Management (CAPM®)
    Project Management Institute
    Aug, 2022
    - Nov, 2024
  • Google Project Management: Professional Certificate
    Google
    Jul, 2022
    - Nov, 2024
  • UDEMY CAPM Exam Prep Seminar - PMBOK Guide, Sixth Edition
    Udemy

Experience

  • Produktiv
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization & Content Marketing Specialist
      • Mar 2023 - Present

      • Optimized title tags, meta descriptions, and URL structures on WordPress websites • Implemented various types of schema markup to improve search engine result page (SERP) visibility and increase click-through rates • Leveraged Google Search Console to monitor website indexing, submit sitemaps, and address potential issues impacting search engine visibility • Employed SEMrush and Ahrefs to conduct extensive keyword research, analyze competitors, and uncover opportunities for content and link-building strategies • Optimized website content by incorporating relevant keywords and implementing SEO best practices, boosting search engine performance • Ensured appropriate use of keywords in H1, H2, and body text for improved on-page SEO and content relevance Clients: YorkU Schulich ExecEd, Black Entrepreneurship Alliance, Lazr, Canadian Blood Services, Holy Trinity School, Capital Growth Inc., Go Evo, SingleKey, AMG Mirror & Glass Show less

  • Etsy
    • United States
    • Software Development
    • 700 & Above Employee
    • Search Engine Optimization Specialist
      • Dec 2021 - Present

      • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition • Evaluated marketing initiatives to increase product visibility, resulting in organic traffic increase of 787% • Analyzed data to identify trends, generate reports, and adjust campaigns as necessary to produce optimal ROI • Increased conversion rates to 40% compared to the previous year (2.2% to 3.1%) • Leveraged exemplary project management skills, data analysis skills, and broad technical SEO knowledge • Fresh and innovative SEO consultant with a proven track record of growing conversion rates Show less

  • Fiverr
    • United States
    • Software Development
    • 700 & Above Employee
    • Search Engine Optimization Specialist
      • Jan 2023 - Present

      • Updated titles, descriptions, and tags for clients' websites to improve search rankings and user experience • Optimized image alt text for enhanced search engine visibility and web accessibility • Conducted comprehensive keyword research to identify high-traffic search terms relevant to clients' industries • Analyzed and monitored website performance using Google Analytics, providing actionable insights for website improvements • Updated titles, descriptions, and tags for clients' websites to improve search rankings and user experience • Optimized image alt text for enhanced search engine visibility and web accessibility • Conducted comprehensive keyword research to identify high-traffic search terms relevant to clients' industries • Analyzed and monitored website performance using Google Analytics, providing actionable insights for website improvements

  • Mosaic North America
    • United States
    • Advertising Services
    • 700 & Above Employee
    • E-Commerce Advisor
      • Oct 2022 - Mar 2023

      • Earned valuable experience in multiple business operations and guided businesses through the program and helped with e-commerce solutions • Collaborated with assigned businesses to review their current digital strategy, gather requirements, and provided a recommendation • Led strategy and brand development, online engagement and conversion, email acquisition marketing, and search engine optimization/marketing • Created daily status reports and timelines to track business projects and meet delivery deadlines through HubSpot’s pipeline Show less

  • Regal Security Inc.
    • Canada
    • Security and Investigations
    • 200 - 300 Employee
    • Security Supervisor
      • Mar 2020 - Sep 2020

      • Coordinated with the security team throughout the Fountains Condominium; served as the main point of contact to colleagues on situations requiring immediate attention or action • Controlled situations resulting from security breaches by engaging and containing suspects until police or other security personnel arrived • Screened guests when entering the building and ensured only validated personnel were permitted entry • Led daily status meetings and kick-off meetings to ensure the team were aware and updated on the tasks • Trained new concierges on procedures and offered constructive feedback to all personnel Show less

Education

  • Centennial College
    Ontario College Diploma, Business Administration and Management
    2022 - 2023
  • York University
    Honours Bachelor of Arts, Psychology
    2015 - 2019

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