Experience

Career Pass Institute USA

• United States
• Education Administration Programs
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2021 - Present



Pinbus

• Ho Chi Minh City, Vietnam

• Marketing Specialist

  • Oct 2020 - Apr 2021



SDL

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Content Editor

  • Nov 2018 - Jul 2020

  - Control content quality that will be published on MSN site (www.msn.com/vi-vn/) - Drive for editorial efficiencies - Seek out and select the best and qualitative source for the story or subject area - Select content that meets a high-quality bar - Work with the team to find out the best ways to draw readers' attention Meet KPIs given by Market Leaders. - Control content quality that will be published on MSN site (www.msn.com/vi-vn/) - Drive for editorial efficiencies - Seek out and select the best and qualitative source for the story or subject area - Select content that meets a high-quality bar - Work with the team to find out the best ways to draw readers' attention Meet KPIs given by Market Leaders.



We Create

• 99 Huỳnh Tịnh Của, Phường 8, Quận 3, TP.HCM

• Content Team Lead

  • Jul 2016 - Jun 2018

  1. Primary responsibilities: - Drives content strategy, ensure that content supports strategic plan and promotes a positive user experience - Ensure content makes it from ideation to execution (including editing, collaborating on photo/visual elements, etc.) - Responsible for the creative vision and direction around a major creative content. - Lead content development in a hands-on way – authoring, editing, and producing content, including articles with multimedia features, digital campaigns, newsletters, and promotional copy around the creative opportunity that exists across the marketing platforms. - Works closely with the Analyst to understand audience behavior and adjust content strategy accordingly. 2. Products: (1) Book: Một Với Một Là Ba - Sáng Tạo Thần Sầu (http://wecreate.life/dave-trott) Quảng Cáo Không Nói Láo (https://www.heywhatelse.com/qcknl) (2) Print Magazine: WhatElse (https://www.heywhatelse.com/) (3) Course: Sáng Tạo A Bờ Cờ Marketing Foundation Show less



IMP Marketing

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Content Specialist

  • Jun 2014 - Jun 2016

  Conceive, write and deliver compelling, keyword-rich, actionable content for a range of mediums - online, digital, social, mobile and print. Write technical content, website content and promote content. Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates. Work closely with the Marketing Team to post engaging content, upload videos, images and audio files to Facebook, YouTube, Twitter, Google+ and social accounts paced through an editorial calendar. Show less