Experience

IRON CHEF F&B PTE LTD

• Singapore
• Restaurants
• 1 - 100 Employee

• Assistant Marketing Manager

  • Apr 2022 - Present

• Senior Marketing Executive

  • Mar 2021 - Mar 2022



Shihlin Taiwan Street Snacks

• Malaysia
• Restaurants
• 1 - 100 Employee

• Senior Marketing Executive

  • Jan 2016 - Feb 2021

  - Conceptualize the Advertising and Promotion calendar for the year to drive awareness and / or increase sales at outlets across the region.- Plan and execute promotional activities and manage all marketing collaterals.- Overseeing the design / development of collaterals that directly support the promotional activities across regional outlets.- Establish the campaign deliverables then monitor and evaluate the effectiveness. - Devise the social media strategy and take charge of content creation for social media platforms such as Facebook, Instagram and Youtube. - Manage and coordinate with external PR agency on campaign publicity and outreach of each campaign. - Managing the brand’s membership program and lead on activities and operational duties, including feedback and enquiries. - Liaise with external key vendors, brand partners and landlords. Show less

• Marketing Executive

  • Jun 2013 - Dec 2015

  - Assist in preparing marketing collaterals, planning and executing promotional activities across regional outlets.- Assist in creating content and manage social media platforms- Assist in liaising with external vendors and brand partners- Assist in general administrative support of the promotional campaigns.- Assist in managing the social media activities, postings and enquiries.