Experience

Meritco Services

• China
• Business Consulting and Services
• 100 - 200 Employee

• Consultant

  • Jun 2021 - Present



Dr.M运动医学3分钟

• Co-Founder

  • Mar 2020 - Present



PING AN

• China
• Financial Services
• 700 & Above Employee

• Business Analyst

  • Mar 2019 - May 2021

  In-house strategy dept. In-house strategy dept.



IVIS Group

• United Kingdom
• Retail
• 1 - 100 Employee

• Junior Consultant

  • Oct 2018 - Jan 2019

  • Evaluated a listed apparel company’s strengths and weaknesses as part of their Omni-channel transformation: o Analysed the market environment and estimated market trends for the next five years. o Examined market dynamics with client's main business units and core competitive advantage, identified business growth points. • Assisted a designer brand with its down-market entry strategy: o Provided analysis on main competitors and customer behaviour, and crafted an action plan based on the company’s current capabilities.Researched secondary reports and conducted four expert interviews to analyse the challenges in the fast fashion industry, with a focus on technological development, the competitive landscape, market trends and profitability.



ARK WEALTH LTD

• United Kingdom
• Financial Services

• Digital Marketing Manager

  • May 2017 - Aug 2017

  • Appointed as company’s first marketing personnel, assisted CEO with setting up three social media channels, supervised content management and UI design.• Took full responsibility of running the corporate Weibo account for branding and CRM, attracting more than 25k views via two online campaigns. Ensured the company remained socially active within the wealth management industry.• Edited 12 blogs on asset management, increasing followers by 600% from 300+ to 2000+ within three months. • Appointed as company’s first marketing personnel, assisted CEO with setting up three social media channels, supervised content management and UI design.• Took full responsibility of running the corporate Weibo account for branding and CRM, attracting more than 25k views via two online campaigns. Ensured the company remained socially active within the wealth management industry.• Edited 12 blogs on asset management, increasing followers by 600% from 300+ to 2000+ within three months.



PING AN

• China
• Financial Services
• 700 & Above Employee

• Business Development Intern

  • Jun 2015 - Aug 2015

  • Extracted insights from industrial reports and case studies. Wrote weekly reports and presented current market trends to key decision makers.• Generated EA consultation for eight brands including HSBC, ABS and ICBC. Edited bid presentation for pitches to 3M among four other competitors including China Life Insurance Company and China Taiping and won the client. • Extracted insights from industrial reports and case studies. Wrote weekly reports and presented current market trends to key decision makers.• Generated EA consultation for eight brands including HSBC, ABS and ICBC. Edited bid presentation for pitches to 3M among four other competitors including China Life Insurance Company and China Taiping and won the client.