Experience

Brand Entre

• Spain
• 1 - 100 Employee

• Founder; Strategy Consultant

  • Jun 2019 - Present

  We are powered by heart and mind to create and implement the most relevant brand in China. Brand Entre.'s team of specialists advise and execute leading brand solutions that deliver Business Growth in the market.Specialities:China Market Entry Research and AnalysisBrand StrategyCommunication StrategyCreative DevelopmentDesign SolutionsBusiness Resources in China We are powered by heart and mind to create and implement the most relevant brand in China. Brand Entre.'s team of specialists advise and execute leading brand solutions that deliver Business Growth in the market.Specialities:China Market Entry Research and AnalysisBrand StrategyCommunication StrategyCreative DevelopmentDesign SolutionsBusiness Resources in China



Entrepreneurs'​ Organization

• Non-profit Organizations

• Regional Accelerator Expert | China, Japan

  • Jun 2019 - Apr 2020

• Communication Chair, Board Member of EO Shanghai

  • Jun 2018 - Jun 2019



BSUR

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Sep 2015 - Mar 2019

  Founding member of BSUR Shanghai since 2012. BSUR ('be as you are') brings a new business approach of "Concepting" to branding and marketing, helping brands to be and stay the most authentic version of themselves. We deliver core service in Brand Strategy, Brand Concept, Brand Design and Communication across multi- national and cultural markets. BSUR aims to help international brands to enter China market, by providing strategic and creative planning which amplifies the most relevant part of their brand NDA onto Chinese consumers.Within China, BSUR creates new brands for Chinese enterprises who are ambitious to compete on international market grounds; providing strategic and creative thinking in helping their business transformation, from traditional manufacturing (OEM) to building own brands and consumer market.If you would like to know more of our services or case portfolio, please visit www.bsur.com, or send email to: qin@bsur.com

• Sr. Brand Strategist

  • Apr 2012 - Mar 2019

  To provide ongoing insights and analysis of consumer trends, market dynamics and brand developments in Asia in general and China in specific; Analyse and synthesize research findings to uncover strategic opportunities; develop strategic recommendations and a deep understanding of the client’s brand and business challenge;



Pearl Lam Galleries

• Hong Kong
• Fine Art
• 1 - 100 Employee

• Exhibition Project Manager

  • May 2010 - Apr 2012

  Pearl Lam Galleries is an internationally renowned Art & Design group based in Shanghai and HK; key responsibilities include implementing contemporary art and design exhibitions, public relations, digital marketing, secondary art market, sales, structuring and concepting new design gallery. Pearl Lam Galleries is an internationally renowned Art & Design group based in Shanghai and HK; key responsibilities include implementing contemporary art and design exhibitions, public relations, digital marketing, secondary art market, sales, structuring and concepting new design gallery.



ChinaWhys Risk Management Consultancy

• Business Analyst & Researcher

  • Nov 2008 - Mar 2010

  Extensive research and business analysis at international risk advisory firm; Experience with key international corporations in retail, global chain, manufacturing and telecommunication industries. Extensive research and business analysis at international risk advisory firm; Experience with key international corporations in retail, global chain, manufacturing and telecommunication industries.



Bridgeman Art New York

• Art Administrator & Marketing Associate

  • Feb 2008 - Sep 2008

  The company is a world’s leading photography archive known primarily for the licensing of fine art / historical photography. I served role as marketing assistant, developed client database and source providers, as well as facilitating company’s web launch in the US and communicated company brand to wider audience. The company is a world’s leading photography archive known primarily for the licensing of fine art / historical photography. I served role as marketing assistant, developed client database and source providers, as well as facilitating company’s web launch in the US and communicated company brand to wider audience.