Product Development Leader

• Feb 2023 - Present

Product Strategy Operation, Global Team TikTok Monetization Product

• Feb 2020 - Jan 2021

Worked closely with cross-functional teams, customized global go-to-market strategies, and drove market growth for various TikTok monetization products. • Conducted research and analysis (market research, competitor analysis) by identifying target customers, evaluating potential market income, and testing hypotheses to define product opportunities and priorities. • Accelerated the growth of in-app monetization products, optimizing clients’ product experience to leverage customers' acquisition. Led TikTok organic video ads products growth from alpha to beta (gained over 30% new clients); Acquired large revenue clients (estimated budget over $2M) by launching demanded product features. • Drove and ensured flawless execution of the launch of: In-feed ads feature (“Multiple Creative” display); Organic video authorization (Ver 1.0, Ver 2.0). • Dug into product pain points to lead product solutions, tackling a $2.3M impact. • Collaborated with cross-functional stakeholders to develop client-facing marketing materials and playbooks. Trained regional PMM teams and sales teams on product features. • Optimized internal business productivity by standardizing internal team product docs and training materials. Show less

Account Executive

• Jun 2018 - Aug 2018

• Led branding promotion campaigns and ascertained branding pain points on promotional marketing strategy. • Pitched branding campaign brief catering to clients' demands and met with branding campaign's objectives. Assisted campaign launches such as Vivo "NEX" (new mobile device), and Intel seasonal brand promotion. • Ensured the launching of campaign creatives on social media. Collaborated closely with influencers, MCN. • Solicited feedback, analyzed campaign performance, and reported insights on marketing result improvement. Show less

Public Relations Manager

• Jun 2017 - Aug 2017

Young Talent Program Trainee

• Jan 2016 - Feb 2016

• Applied research and analysis on global financial markets. Differentiate clients’ demands by customer portfolio. • Conduct case studies on the target audience to pitch customized asset management plans. • Applied research and analysis on global financial markets. Differentiate clients’ demands by customer portfolio. • Conduct case studies on the target audience to pitch customized asset management plans.