Experience

CARDIONOVUM GmbH

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Analyst

  • Apr 2020 - Present

  Responsible for marketing due diligence work for over 10 M&A projects, researched about 500 related passages and conducted competitive analysis over products within 10 related treatment areas, built over 20 marketing forecast models and wrote over 10 summary reports, detected M&A marketing risks which helped the company gain 4 forecast profitable projects. Edited the DCB (Drug-coated Balloon) evidence-based and economic analysis series report according to about 300 related articles, analyzed the competitive advantages of DCB compared to POBA from economic perspectives; Tracked the monthly & quarterly sales data of DCB (Drug-coated balloon) in about 200 hospitals and produced data analysis report, analyzed the potential marketing reasons behind the sales data change as reference for marketing strategy decisions. Supported the organization of about 30 marketing activities, managed the WeChat official account content operation and wrote about 100 conference tweets, product reputation and influence enhanced in the market. Show less



International Flavors & Fragrances

• France
• Business Consulting and Services

• Marketing Research Intern

  • Jun 2019 - Jan 2020

  Updated and coordinated sales and budget database, analyzed the yearly and the quarterly data and produced data reports over 200 products within 4 daily product manufacturers to forecast the trends of the market. Tracked new product launches for the brands of daily product manufacturers (Nice Group, Liby, Unilever, P&G), captured the new trends of the market over 30 new products monthly. Participated in the “Pink Concept” scent marketing strategy project: researched the rose and sakura scent concept within 10 brands, conducted marketing analysis from customer experience, product function and natural promotion to produce the “Pink Concept” application marketing competitive report, advices in which accepted by the clients. Show less



China Guangfa Bank

• Financial Services
• 200 - 300 Employee

• Marketing Assistant Intern

  • Jul 2015 - Aug 2015

  Maintained the existing clients, recommended financial products to clients, analyzed different interesting points and recommended solutions accordingly for clients from different age groups, gained around 20 clients in 2 months. Explored new clients, designed the survey to research about the preferences of the clients towards different financial products. 84 surveys were collected within one week for further sample analysis. Organized brainstorming activities among interns in order to attract more clients to the financial products, gave the innovative idea of giving flowers to the beloved ones in the Chinese Valentine’s Day, increased around 40% new clients in 2 months. Show less