Experience

Universal Beijing Resort

• China
• Entertainment Providers
• 400 - 500 Employee

• Associate Manager, Consumer & Market Insight

  • Jul 2023 - Present



DiDi

• China
• Technology, Information and Internet
• 700 & Above Employee

• Brand Manager

  • Mar 2022 - Present

  2023.2-至今 新能源汽车 营销增长组 1. 负责社媒平台的矩阵搭建，制定上市期社媒渠道策略及内容节奏规划 2. 协助负责种子用户的线上线下运营策略，线索流转及小订获取、转化权益 2022.3-2023.2 品牌策略组 1. 梳理行业竞品竞争态势，媒体宣传研究 2. 协助完成新能源车品牌策略及市场定位搭建 3. 负责品牌中心市场调研及消费者洞察工作，完成两轮品牌健康度研究（BHT），产品概念调研，品牌视觉呈现测试等，参与实车调研与智能化能力研究 4. 新能源品牌的工具搭建与舆情跟踪研究 2023.2-至今 新能源汽车 营销增长组 1. 负责社媒平台的矩阵搭建，制定上市期社媒渠道策略及内容节奏规划 2. 协助负责种子用户的线上线下运营策略，线索流转及小订获取、转化权益 2022.3-2023.2 品牌策略组 1. 梳理行业竞品竞争态势，媒体宣传研究 2. 协助完成新能源车品牌策略及市场定位搭建 3. 负责品牌中心市场调研及消费者洞察工作，完成两轮品牌健康度研究（BHT），产品概念调研，品牌视觉呈现测试等，参与实车调研与智能化能力研究 4. 新能源品牌的工具搭建与舆情跟踪研究



Chi Forest

• China
• Food and Beverage Services
• 1 - 100 Employee

• PMO & Brand Manager

  • Mar 2021 - Feb 2022

  Global Localization Strategy Product Management Branding Global Localization Strategy Product Management Branding



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Consumer & Market Knowledge Manager

  • Oct 2019 - Mar 2021

  New brand Launch Social Media Analysis & Communication Strategy Planning Qualitative and Quantitative Consumer Analysis Industry Landscape Insights and Strategy Planning New brand Launch Social Media Analysis & Communication Strategy Planning Qualitative and Quantitative Consumer Analysis Industry Landscape Insights and Strategy Planning



Imperial College Business School

• United Kingdom
• Higher Education
• 500 - 600 Employee

• Quantitative Research Analyst

  • Mar 2019 - Jul 2019

  ICBS student investment fund ICBS student investment fund