Experience

the really great brand company

• South Africa
• Beverage Manufacturing
• 100 - 200 Employee

• Moet Hennessy Trade Marketing Manager

  • Oct 2021 - Present

  Durban, KwaZulu-Natal, South Africa •Create, design, develop, implement and analyze efficient Trade activations in the retail environments, in line with global and local brand strategies and vision in order to maximize brand image, sales and profitability •Recommend and implement appropriate activation strategies to maximize profit and volume growth. •Market analysis, consumer/shopper and customer insights, competitor analysis to develop champagne and spirit categories. • Projects and budget management to fully… Show more •Create, design, develop, implement and analyze efficient Trade activations in the retail environments, in line with global and local brand strategies and vision in order to maximize brand image, sales and profitability •Recommend and implement appropriate activation strategies to maximize profit and volume growth. •Market analysis, consumer/shopper and customer insights, competitor analysis to develop champagne and spirit categories. • Projects and budget management to fully support the implementation of brand plans. • Define, design, implement, analyze and review market specific activation plans with the trade. • Provide field teams with tools and clear executional guidelines to implement activations and drive brand growth, build image and equity in point of sales. • Design impactful projects and materials, and support their implementation in the market. Develop network of local suppliers/ agencies to ensure best in class implementations and maximize cost efficiency. •Control overhead and A&P budgets allocated Show less



Business Images Holdings

• Sales Account Executive

  • Mar 2021 - Sep 2021

  Johannesburg Metropolitan Area • Presented products to clients using dynamic presentations and practical use-case scenarios. • Researched sales opportunities and possible leads to exceed sales goals and increase profits. • Met with existing customers and prospects to discuss business needs and recommend optimal solutions. • Utilized effective communication and active listening skills to create client rapport to grow profitability. • Retained excellent client satisfaction ratings through outstanding service… Show more • Presented products to clients using dynamic presentations and practical use-case scenarios. • Researched sales opportunities and possible leads to exceed sales goals and increase profits. • Met with existing customers and prospects to discuss business needs and recommend optimal solutions. • Utilized effective communication and active listening skills to create client rapport to grow profitability. • Retained excellent client satisfaction ratings through outstanding service delivery. • Increased sales by offering consultation on products and services and applying customer service and upselling techniques. • Proactively managed client correspondence and recorded all tracking and communications. Show less



NEW AGE UNLIMITED

• Independent Marketing Consultant

  • Oct 2019 - Jun 2020

  • Provided access to shelf configuration tool and rollout training in 12 African markets. • Supported and trained over 70 sales reps on how to create the correct planoguides in the modern off trade and informal off trade markets for the Champagne, Whisky, Cognac and Vodka categories. • In trade with sales managers, sales reps and merchandisers to ensure proper understanding and usage of the tool. • Establish target of accounts with Market Managers to measure usage and execution of… Show more • Provided access to shelf configuration tool and rollout training in 12 African markets. • Supported and trained over 70 sales reps on how to create the correct planoguides in the modern off trade and informal off trade markets for the Champagne, Whisky, Cognac and Vodka categories. • In trade with sales managers, sales reps and merchandisers to ensure proper understanding and usage of the tool. • Establish target of accounts with Market Managers to measure usage and execution of configuration tool. • Identify a champion per market to be key contact and set them up for success. • Manage and resolve any issues that may arise whilst abroad • Project Management (President of Hennessy Cognac Bernard Peillon’s farewell video on behalf of Moet Hennessy Africa and Middle East) Show less



Moët Hennessy

• France
• Beverage Manufacturing
• 700 & Above Employee

• Marketing Assistant Intern

  • Feb 2019 - Sep 2019

  Cape Town, Western Cape, South Africa Assisted in the development of Marketing Plans and programs. • Work with key markets and agencies on the start end development of activation tools, give-aways, POSM etc and tracking of delivery budgets. • Build brand presentations and ensure adequate regional MH reporting and provide administrative support as required. • Manage regional brand assets and media library (photos, videos, artwork) • Support the Regional Trade Marketing Manager and the Regional Marketing Manager with… Show more Assisted in the development of Marketing Plans and programs. • Work with key markets and agencies on the start end development of activation tools, give-aways, POSM etc and tracking of delivery budgets. • Build brand presentations and ensure adequate regional MH reporting and provide administrative support as required. • Manage regional brand assets and media library (photos, videos, artwork) • Support the Regional Trade Marketing Manager and the Regional Marketing Manager with projects required by the company. • Generated reports detailing campaign performance, customer engagement and engagement trends. • Kept organized tracking documents detailing assignments, in-progress work and completed project milestones. Show less



Meltwater

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Client Acquisition Officer

  • May 2018 - Nov 2018

  Cape Town, Western Cape, South Africa • Reached out to a number of businesses and leads to set up appointments and discuss offerings. • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. • Collected AI data using various research methods to broaden results and optimize marketing strategies. • Tracked key metrics and developed spreadsheets and data models. • Studied demographic data to determine optimal targets, competitor offerings and tactics for… Show more • Reached out to a number of businesses and leads to set up appointments and discuss offerings. • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. • Collected AI data using various research methods to broaden results and optimize marketing strategies. • Tracked key metrics and developed spreadsheets and data models. • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion. Show less



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Field Marketing Representative

  • Jun 2017 - Apr 2018

  Cape Town, Western Cape, South Africa • Daily consumer level interaction via activation, business and retailer spaces. • Established relationships with over 20 retailers. • Researched, planned and acquired activation space in retailers and events. • Worked in teams to create brand awareness and generate sales. • Managed consumer conversion journeys with over 80 clients. • Compiled monthly reports focusing on both team and personal performance. • Utilised systems to monitor and track guided trials, sales and… Show more • Daily consumer level interaction via activation, business and retailer spaces. • Established relationships with over 20 retailers. • Researched, planned and acquired activation space in retailers and events. • Worked in teams to create brand awareness and generate sales. • Managed consumer conversion journeys with over 80 clients. • Compiled monthly reports focusing on both team and personal performance. • Utilised systems to monitor and track guided trials, sales and conversions. Show less