Experience

NIO Sverige
• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Head of User Development / Marketing Director

  • Sep 2023 - Present


CYBEX

• Spain
• Computer and Network Security

• Nordic Marketing Manager

  • Aug 2022 - Aug 2023

  Part of Leadership team Manager over 4 Marketing Specialists • Driving the marketing agenda including trade, digital and brand communications, as well as activating PR and influencers. • Oversee and optimize planning and execution processes to ensure Nordic approach of marketing roll out and follow-up. • Lead and develop retail and sell-out marketing concepts and campaigns in term of events and communication both online and offline to ensure maximum execution impact • Liaise and be the key contact for overarching Nordic initiatives such as relevant marketing stakeholders at retailers and media houses, agencies, opinion makers etc. • Develop and lead the online media, PR and influencer strategies across the Nordic markets • Manage and follow up on the Nordic marketing budget and forecast • Create and align clear brand guideline, tone of voice and content guide to create a more holistic brand approach in Nordic markets • Ensure the marketing strategy is driven and executed in the Nordic markets anchored in Global business plan and tied into Nordic business plan in a strategic and tactical matter. Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Nordic Brand Communications Manager - Football

  • Jan 2018 - Aug 2022

  - Manage the implementation, launch and on-going activations of all projects within the category across functions such as Newsroom, WHS, Sports Marketing and Concept to Consumer.- Drive Brand KPIs, Brand momentum, Net promoter Score and Spontaneous Purchase Intent to create positive development of adidas brand image and sustainable and profitable market share growth- Manage budget efficiently for all market activations including media buy.- Develop, enhance and maximize digital presence through partners, influencers, athletes to drive conversion to e-com.- Lead, brief, plan and define Media targets and purchase- Analyze the consumer and consumer insights, identify trends within sports, fashin and/or streetwear.- Manage analysis of performance of campaigns / data, to support sell-in marketing plan, coordination and consolidation for the category and brand.- Establish Nordic market tactics and be the main point of contact for agencies, internal stakeholders and media networks- Manage and strategically activate sponsorship collab with Swedish National teams and club teams through jersey launches and boot releases Show less

• Nordic Brand Communications Manager - Running / Training / Women / Kids

  • Oct 2015 - Jan 2018

  - Manage the implementation, launch and on-going activations of all projects within the category across functions such as Newsroom, WHS, Sports Marketing and Concept to Consumer.- Drive Brand KPIs, Brand momentum, Net promoter Score and Spontaneous Purchase Intent to create positive development of adidas brand image and sustainable and profitable market share growth- Manage budget efficiently for all market activations including media buy.- Develop, enhance and maximize digital presence through partners, influencers, sports assets to drive conversion to e-com.- Lead, brief, plan and define Media targets and purchase- Analyze the consumer and consumer insights, identify trends within sports, fashin and/or streetwear.- Manage analysis of performance of campaigns / data, to support sell-in marketing plan, coordination and consolidation for the category and brand.- Establish Nordic market tactics and be the main point of contact for agencies, internal stakeholders and media networks+ Co-creator of "adidas Runners" - a pilot project in the Nordics, now a global running network and consumer activation established in 70+ countries across the world Show less


Sveriges Annonsörer
• Sweden
• Advertising Services
• 1 - 100 Employee
• Vice ordförande i kommittèn för internetmarknadsföring

  • Jan 2015 - Jan 2016


L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Nordic Digital Manager

  • Feb 2012 - Oct 2015

  Responsibility areas: - Overall Nordic Digital Strategy and Budget - Digital marketing campaigns cross-countries - identifying future key digital drivers and products - Insight management on social media and Google Analytics - Coordinate and maintain corporate and mobile websites - Maintain and strategically build social media platforms - ensure search engine optimization to build traffic to platforms - Establish CRM activity - Liaise with digital agencies and suppliers - Set up digital plan and road map in 360 degree marketing perspective - lead and educate internal team on digital awareness, strategy and marketing + Responsible for the pilot implementation of Make-up Genius app; 9 x Cannes Lions winner 3 x Clio Awards 9 x Eurobest 2 x Lovie Awards 3 x LIA Awards 3 x Cristal Festival 2 x Andy Awards 2 x New York Festival World’s best Advertising 7 x One Show 4 x D&AD Show less


Ericsson
• Sweden
• Telecommunications
• 700 & Above Employee
• Project Manager

  • May 2011 - Feb 2012


College Study US

• Education Management
• 1 - 100 Employee

• Marketing Manager

  • Jan 2010 - May 2011

  Strategically responsible for marketing online, media, customer marketing and PR. Managed and coordinated marketing, advertising and promotional activities as well as conducted and analyzed market research to determine market requirements for existing and future strategy. Strategically responsible for marketing online, media, customer marketing and PR. Managed and coordinated marketing, advertising and promotional activities as well as conducted and analyzed market research to determine market requirements for existing and future strategy.


Nike
• India
• Online Audio and Video Media
• Social Media Marketing Trainee

  • Sep 2009 - Feb 2010

Fashionway
• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee
• Reporter and Social Media Manager

  • Aug 2007 - Jun 2009