Experience

MBK Public Company Limited

• Thailand
• Real Estate
• 1 - 100 Employee

• CMO-Assistant

  • Aug 2022 - Present



The Mall Group

• Thailand
• Retail
• 700 & Above Employee

• GENERAL MANAGER (GM) 1992-1995, ASSISTANT GENERAL MANAGER (AGM) 1997-1999

  • Apr 2015 - Present

  CORPORATE & BRANCH MARKETING -Develop strategy and execute marketing plan for The Mall CORPORATE , THE MALL LIFESTORE THAPRA and NGAMWONGWAN and THE MALL KORAT -Plan, Manage & Control the budget to make sure the budget spend is delivering a return on investment -Spot opportunities in the market and drive growth of the business -Data Analytic, to know types of customers that we want and how to attract them to generate Spending -Build up effectiveness brand communication to build brand awareness -Seek liaison for PARTNERSHIPS and SPONSORSHIPS -Manage & Control the budget to make sure the budget spend is delivering a return on investment -Encourage & orchestrate for all spectrum of Marketing plan, for example Communication, Production , PR, Digital , Activities & Events and so on -Track effectiveness of marketing campaigns and report findings to the executive team New Project Launch -Study customer segmentation, CATCHMENT and Data Analytic, to know types of customers that we want and how to attract them to generate Spending -Develop strategy and execute marketing for the Launch Plan -Strategically seek opportunity for Partnership / Sponsorship and propose them -Facilitate and encourage collaboration across departments to ensure projects are completed successfully PARTNERSHIP MARKETING Stay aware of company goals and strategies to ensure projects align with business priorities Seek opportunities to join with PARTNERS who will strengthen the project Co-work with ALLIANCE Team and make a proposal Be team leader to orchestrate all work list to make it happen Track and evaluate campaigns and report to management -KEY SUCCESS < THE NEW BRAND of THE MALL GROUP - 'THE MALL LIFESTORE' < THE NEW StoRE LAUNCH THE MALL LIFESTORE NGAMWONGWAN in 2020 and THAPRA in 2021 < 'ISAN YOUNG TALENT' - THE MOST POPULAR Talent competition of ISAN < THE LAUNCH of 'THE MALL KORAT' Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Business Director

  • Jan 2013 - Apr 2015

  "Ogilvy & Mather is the top of advertising ranking both global & local level. Handling most crucial strategic account “ Coco-Cola” company in the part of NON-COKE which means Minute Maid Pulpy, Nutriboost, Splash , Fanta & Sprite." -develop strategic Content -create Connection to consumers -supervise brand team -strategically initiate effective Communication Plan 360 degrees both ATL & BTL -implement advertising plan-ATL & BTL, Activations, etc and media areas as well as budget control. -supervise the team. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Client Service Director

  • Mar 2010 - Mar 2012

  "JWT is ranked as top-3-agency in Thailand in terms of advertising billing." -KEY ACCOUNT : Sunsilk, Lux, Omo, Vasaline, Shell, Crystal, Muangthai Life Insurance, Unilab-Serene, Thai Airways, TRUE Hi-Speed Internet -Achieve revenue target at 110% -KEY SUCCESS "< The launch of Sunsilk Co-creation contribute to Sales grow +5% from the target " "JWT is ranked as top-3-agency in Thailand in terms of advertising billing." -KEY ACCOUNT : Sunsilk, Lux, Omo, Vasaline, Shell, Crystal, Muangthai Life Insurance, Unilab-Serene, Thai Airways, TRUE Hi-Speed Internet -Achieve revenue target at 110% -KEY SUCCESS "< The launch of Sunsilk Co-creation contribute to Sales grow +5% from the target "



Dentsu Plus

• Bangkok Metropolitan Area, Thailand

• Client Service Director

  • Mar 2008 - Mar 2010

  "Dentsu Plus is an affiliation of Dentsu Tokyo. Its aim is to handle the conflict accounts such as Honda. Key account is Honda" -Account Handling : Honda Automobile Thailand , Honda Research and Development. -Create possible 360degree communication plan for Honda City, Honda Accord, Honda Corporate and Honda Racing Fest. Conduct many Car research & development in Thailand and aboard. -KEY SUCCESS