Dr. Pushpendra Khandelwal

Director & Professor (School of Digital Media Marketing ) at Symbiosis University of Applied Sciences
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • Hindi -
  • English -
Skills

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Credentials

  • Search Engine Optimization Fundamentals
    University of California, Davis
    Jul, 2020
    - Oct, 2024
  • HTML, CSS, and Javascript for Web Developers
    Johns Hopkins University Advanced Academic Programs
    Jun, 2020
    - Oct, 2024
  • Google Ads Display Certification
    Google
    May, 2022
    - Oct, 2024
  • Google Ads Search Certification
    Google
    May, 2022
    - Oct, 2024
  • Google Ads Video Certification
    Google
    May, 2022
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2022
    - Oct, 2024
  • Google Ads Display Certification
    Google
    Dec, 2020
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Jun, 2020
    - Oct, 2024
  • Google Ads Video Certification
    Google
    Mar, 2020
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Feb, 2020
    - Oct, 2024

Experience

  • Symbiosis University of Applied Sciences
    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Director & Professor (School of Digital Media Marketing )
      • Sep 2022 - Dec 2022

      • Delivering lectures on Digital Marketing, E-Commerce, Sales and Marketing Management, Product and Brand Management, Advertising Management, Marketing of Services, Retail Management, Fundamental of IT, etc. • Developing educational processes and policies to meet curriculum goals. • Managing faculty resources and administrative staff and other college resources. • Planning budgeting, scheduling, and resourcing for college and community-related activities. • Developing and implementing academic enhancement programs for students. • Looking after Training and Development activities and facilitating SIP and Final Placement of MBA students. • Coordinating with corporate and facilitating the process for campus placement. Show less

  • Sri Sri University
    • India
    • Education Administration Programs
    • 200 - 300 Employee
    • Associate Professor (Digital Marketing, Sales and Marketing)
      • Jul 2016 - Sep 2022

      • Delivering lectures on Digital Marketing, E-Commerce, Sales and Marketing Management, Product and Brand Management, Advertising Management, Marketing of Services, Retail Management, Fundamental of IT, etc. • Taking Ph.D. Coursework Classes and teaching ICT in Research to the Research Scholars • Looking after Training and Development activities and facilitating SIP and Final Placement of MBA students. • Coordinating with corporate and facilitating the process for campus placement • Facilitating training and developing activity for students for final placement • Took additional responsibility of heading the Training and Placement Department for two years (From 2016 to 2018). • As a member of the Placement Committee, conceptualizing and executing various placement-related activities. • Supervising 5 Research Scholars (Two candidates have been awarded Ph.D. degree under my supervision). Show less

  • Leveraging ICT for Growth, Employment and Governance Project
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • (Consultant) - Sr. Sales, Marketing and Digital Marketing Trainer
      • Aug 2015 - Jul 2016

      • Imparted Sales, Marketing and Digital Marketing training to middle level managers of Bangladesh Government under the distinct program of government of Bangladesh, which has signed a financing agreement with the World Bank for the Leveraging ICT for Growth, Employment and Governance Project. • Imparted hands-on training of Sales, Marketing and Digital Marketing to the specially recruited budding future leaders in order to establish basic e-Government foundations, to support governance reforms and significantly improve the government’s efficiency and effectiveness. • Designing various Sales and Marketing Training Modules for various government training projects to Increase capacity of IT-related staff to support each agency’s IT needs. Show less

  • JK Lakshmipat University, Jaipur
    • India
    • Higher Education
    • 100 - 200 Employee
    • Coordinator (Marketing and Admissions)
      • Nov 2012 - Jun 2015

      ➼ Digital Marketing:- • Derived digital marketing strategies. Designed and executed activation and engagement campaigns across the user funnel via multiple channels including On-line Advertising Campaigns, Email Marketing and Mobile Marketing. Handled online promotion activities using social networking sites, Facebook, Twitter etc. • Build people network by increasing the traffic towards Microsite and Website. • Implemented SEO and SEM strategies to drive incoming traffic and leads. • Monitored effective benchmarks for measuring the impact of various digital marketing initiatives and analyzed, reviewed, and reported on effectiveness of campaigns and optimized to maximize results. ➼ Admissions:- • Coordinated the entire admission process of JK Lakshmipat University (Across India). Designed marketing and promotional strategies through analysis of different market conditions and their demographic database. • Facilitated marketing process across India in various colleges, tutorial classes for convincing prospective students for JK Lakshmipat University. Monitored media planning and scheduling. Liaised with media, channel partners, academicians in order to promote JK Lakshmipat University in the region, increasing On-rolls for JK Lakshmipat University. Show less

  • Pacific University Udaipur
    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Assistant Professor (Sales & Marketing and IT) & Deputy Director of Pacific Business School
      • Jun 2009 - Nov 2012

      ➼ Teaching:- • Delivered lectures on Marketing Management and IT. • Coordinated with corporate and facilitated the process for campus placement. • Trained and developed students for final placement • Conducted various workshops on “Advance Excel for Research and Decision Making” • Designed marketing and promotional strategies through analysis of different market conditions and their demographic database. • Provided Training and Development to the students for final placement. • Coordinated the program delivery of Management Courses• ➼ Digital Marketing:- • Designed marketing and promotional strategies through analysis of different market conditions and their demographic database. • Designed and executed activation and engagement campaigns across the user funnel via multiple channels including On-line Advertising Campaigns, Email Marketing and Mobile Marketing. Handled online promotion activities using social networking sites, Facebook, Twitter etc. • Build people network by increasing the traffic towards Microsite and Website. • Implemented SEO and SEM strategies to drive incoming traffic and leads. • Monitored effective benchmarks for measuring the impact of various digital marketing initiatives and analyzed, reviewed, and reported on effectiveness of campaigns and optimized to maximize results. • Conceptualized and executed various brand building events to promote the brand of Pacific University and developed liaison with various stake holders. • Conceptualized and designed all the promotional advertisements in order to build the brand of Pacific University. • Explored markets in order to fetch students for different courses of diversified fields. • Developed and maintained relations with media, channel partners, academicians in order to promote Pacific University in the region. • Increased On-rolls for The University. Show less

  • ICFAI Group
    • India
    • Education Administration Programs
    • 100 - 200 Employee
    • Sr. Regional Marketing & Training Coordinator (Marketing, Training and Development)
      • Jul 2008 - May 2009

      • Delivered lectures on Sales & Marketing Management and IT.• Trained, developed and coordinated entire marketing team of Rajasthan.• Coordinated with corporate and facilitated the process for campus placement.• Trained and developed students for final placement• Coordinated all the activities for lead generation for the prospective students for INC.• Coordinated entire admission process of ICFAI National College (Across Rajasthan) • Facilitated marketing process across Rajasthan in various colleges, tutorial classes for convincing prospective students for INC.• Conducted workshops, seminars and collected the database of all the MBA aspirants from across Rajasthan.• Coordinated the process of rigorous tele calling and mass mailing to the potential candidates.• Conducted various events and brand building activities in order to develop relation with alumni and getting ICFAI’s name percolated by networking with them.• Delivered university’s promotional presentation in different colleges of Rajasthan.• Developed and maintained relations with media, channel partners, academicians in order to promote ICFAI (INC) in the region. Show less

    • Manager (Marketing, Training and Development)
      • Jan 2007 - Jun 2008

      • Delivered lectures on Sales & Marketing Management and IT.• Trained and developed students for final placement• Trained, developed and coordinated entire marketing team of Rajasthan.• Coordinated with corporate and facilitated the process for campus placement.• Coordinated and executed marketing and brand building activities of nine colleges in different parts of Rajasthan with optimal use of financial resources. • Successfully launched marketing campaign of 2007 with some significant achievements.• Developed and maintained relations with media, channel partners, academicians in order to promote ICFAI in the region. • Coordinated, managed and guided Development Officers & Manager Development in different parts of Rajasthan.• Facilitated inter-personal harmony among staff and timely managing conflicts.• Designed marketing and promotional strategies through analysis of different market conditions and their demographic database.• Designed promotional material of ICFAI, keeping all the technical and legal aspect in mind. Show less

    • Assistant Manager (Marketing, Training and Development)
      • Jan 2005 - Dec 2006

      • Delivered lectures on Sales & Marketing Management and IT.• Trained and developed students for final placement• Trained, developed and coordinated entire marketing team of Rajasthan.• Launched ICFAI’s new educational entity (INC) in eight different parts of Rajasthan.• In terms of admissions, in 2005, placed Rajasthan region at number first position among 16 regions across India.• Have Setup up whole marketing network of the ICFAI University in Rajasthan.• Made university’s promotional presentation in different colleges of Rajasthan.• Developed and maintained relations with media, channel partners, academicians in order to promote ICFAI in the region. • Taken care of the university’s marketing and promotional activities.• Managed and guided Development Officers in different parts of Rajasthan.• Designed university’s marketing and promotional activities.• Managed university’s student turnover in different centers in Rajasthan. Show less

  • Truworth Infotech Pvt. Ltd.
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Deputy General Manager (Marketing and Business Development)
      • Jun 2007 - Jul 2008

      • Played a key role in conceptualizing and developing the various Hospital Management IT Solutions. • Helped in understanding the client’s requirements in order to provide a customize software for their healthcare organizations. • Conducted sales activities to build the prospect base. • Conceptualized various marketing communication tools to reach out the target markets. • Represented the company in various trade shows and medical conferences. • Assisted pre-sales and post-sales support. • Increased companies revenue by more than 200% Show less

  • Wockhardt Ltd.
    • India
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Regional Manager (Sales and Marketing)
      • Dec 2003 - Dec 2004

      • Managed Territory Managers in different parts of Rajasthan.• Implemented training course for new recruits.• Achieved budgets and shown continuous growth • Guided and directed TMs for achieving the company’s budget • Appointed and managed stockiest and C&F agents.• Increased sales from 10.5 Lakhs/Month to 19 Lakhs/Month.

    • Territory Manager (Sales and Marketing)
      • Dec 2000 - Dec 2003

      • Increased sales from 1.5 Lakhs/Month to 6.5 Lakhs/Month.• Managed inventory and distribution channels. • Managed 6 Brand Promoters in different part of west Rajasthan.• Implemented training course for new recruits

    • Sales Representative
      • Jul 1996 - Dec 2000

      • Launched Wockhardt Mother & Child Care division (An Infant Nutrition Division of Wockhardt Ltd.) in Jaipur.• Expanded sales by more than1200%.• Appointed and managed stockiest, streamlined distribution channels.• Received company’s highest sales awards.• Developed excellence in Sales training course.• In the year 2000 attended training program as a Group Leader and trained five Trainee Medical & Sales Representatives

    • Graduate Trainee
      • Jul 1995 - Jun 1996

      • Derived customer requirements and presented appropriately to make a sale;• Maintained and developed relationships with existing customers in person. • Acted as a contact between a company and its existing and potential customers.

Education

  • Indian Institute of Management, Bangalore
    EEP-Digital Marketing for Business and Growth, Digital Marketing (Social Media Marketing, Search Engine Marketing, Mobile and Display Advertising)
    2015 - 2015
  • Mohanlal Sukhadia University
    Doctor of Philosophy (Ph.D.), Commerce and Management
    2011 - 2015
  • IGNOU
    Master of Business Administration (MBA), Marketing
    2001 - 2005
  • Edit Institute
    One year Diploma in Multimedia Computer Applications, Multimedia Computer Applications
    2000 - 2001
  • Bhartiya Vidya Bhavan-Delhi Kendra
    P.G. Diploma in Industrial Relation & Personnel Management, HR and Personnel Management
    1996 - 1997
  • Bhartiya Vidya Bhavan-Delhi Kendra
    P.G. Diploma in Sales & Marketing Management, Sales, Distribution, and Marketing Operations, General
    1995 - 1996
  • Rajasthan University
    Bachelor of Science (BSc), Biology, General
    1991 - 1994

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