Experience

Veranda HigherEd

• India
• E-Learning Providers
• 1 - 100 Employee

• Deputy Manager

  • Feb 2023 - Present

  Handling Key Accounts of IIM's, GIM (Goa Institute Of Management), XLRI & Welingkar institute of management Professional Programs and Arena Animation diploma Program Generating 3% of conversion Rate Running Campaigns across the platforms such as Meta, Google Search, Discovery & LinkedIn Ads Handling Key Accounts of IIM's, GIM (Goa Institute Of Management), XLRI & Welingkar institute of management Professional Programs and Arena Animation diploma Program Generating 3% of conversion Rate Running Campaigns across the platforms such as Meta, Google Search, Discovery & LinkedIn Ads



CollegeDekho

• India
• Education Administration Programs
• 700 & Above Employee

• Assistant Manager

  • Oct 2021 - Feb 2023

  CollegeDekho Nov 2021 - Present (1 year 10 months) >> Handling 5+ clients at a time >> Managing 1Cr of Monthly Budget >> Generated Leads along with 30% of Applications for IMT Ghaziabad >> Generated 7% of Continuous Admission for Dr. D. y patil University for the last 3 years whilemanaging 5.4 Cr of Annual Budget for Google and Social Platforms >> End to End tracking from campaign to Keywords to track final Conversions >> Using Microsoft Clarity, GTM, GA4, Hotjar Etc… Show less



Trigital Solutions Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Sr. Google Ad-Words Specialist

  • Jun 2018 - Sep 2021

  Major Role & Responsibilities:-  Media Planing For Client (Budget, clicks & Conversion)  Worked on Ecommerce project (Sale & Lead bassed).  Worked on shopping campaign.  Worked on youtube views increase & conversion campaign.  Managing PPC Campaigns on Google Adwords (Search, Display, YouTube Network) Bing & Facebook Paid Campaigns.  Campaigns Planning, Execution & Tracking.  Landing page Optimization, Remarketing (Search & Display), Conversion rate Optimization.  Controlling Avg. CPC of the Campaigns by improving CTR and Campaign Optimization, A/B Testing, Google Analytics.  Develop and update reports daily, Weekly & Monthly.  Proficient in MS Excel Show less



Vintage Shades

• India
• International Affairs
• 1 - 100 Employee

• Sr. PPC Analyst

  • Dec 2017 - May 2018

  Major Role & Responsibilities:-  Landing page Optimization, Remarketing (Search & Display), Conversion rate Optimization.  Controlling Avg. CPC of the Campaigns by improving CTR and Campaign Optimization, A/B Testing, Google Analytics.  Worked on tools- VWO, Cretio, SEMRush, Similarweb, Outbrain  Develop and update reports daily, Weekly & Monthly.  Proficient in MS Excel Major Role & Responsibilities:-  Landing page Optimization, Remarketing (Search & Display), Conversion rate Optimization.  Controlling Avg. CPC of the Campaigns by improving CTR and Campaign Optimization, A/B Testing, Google Analytics.  Worked on tools- VWO, Cretio, SEMRush, Similarweb, Outbrain  Develop and update reports daily, Weekly & Monthly.  Proficient in MS Excel



MS InfoTech Pvt Ltd—Kirti Nagar

• Sr. PPC Analyst

  • Apr 2015 - Dec 2017

  Major Role & Responsibilities:-  Managing PPC Campaigns on Google Adwords (Search & Display Network) Bing & Facebook Campaigns.  New Campaign Creation, Ad group Creation, Ad Copies Creation, and Keyword Research, Landing page Analysis, Remarketing, DSA, Ad Extensions.  Controlling Avg. CPC of the Campaigns by improving CTR and Campaign Optimization, A/B Testing, Google Analytics.  Develop and update reports daily. Major Role & Responsibilities:-  Managing PPC Campaigns on Google Adwords (Search & Display Network) Bing & Facebook Campaigns.  New Campaign Creation, Ad group Creation, Ad Copies Creation, and Keyword Research, Landing page Analysis, Remarketing, DSA, Ad Extensions.  Controlling Avg. CPC of the Campaigns by improving CTR and Campaign Optimization, A/B Testing, Google Analytics.  Develop and update reports daily.