Digital Ads Team Lead

• Mar 2022 - Present

Digital Ads Specialist

• Dec 2020 - Mar 2022

Learn , Respect , Team Work & Leadership Is what I do best...

Junior PPC/SEM Analyst

• Jun 2019 - Nov 2020

- Provided recommendations and executed paid search strategies for keyword opportunities, campaign structuring, targeting, and other facets of digital media in accordance with client goals.- Analyze detailed data including CPC, Impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase ROAS.- Worked exclusively with Account managers of Search Marketing at their end to strategize, up sell, and analyze ROI for PPC management offerings.- Hands on working experience with Google Adwords UI, Adwords Editor, Keyword Tool and Reporting Tools.- Ad copy creation, Bid Management & Allocation, Testing of Ad copy, Keyword, landing page strategies, boosting efficiency of paid Search campaigns & identify advanced areas for analysis.- Account management activities, account restructuring, Campaign management via Google ads platform.- Experience in Google Analytics

Process Executive

• Jun 2018 - May 2019

- Generated weekly and monthly Search Query Report, Budget and Bid Optimization Report for all major metrics , goal tracking, revenue tracking and other paid search initiatives.- Monthly reporting on Account performance. Weekly/Bi-Weekly Web Conferencing with Clients on overall Campaign Performance, Updates, New Strategies & Results from Testing.- Assisted in testing keyword bids, ad copy and offers resulted in increased key metrics( Clicks, Impressions, Conversions) across campaigns.- Managed pacing, daily budgets as well as overall platform or internal budget tracking processes, to reconcile client spend against planned.