Puru Naidu

BI / DB / ETL Architect / Lead Consultant at APPLE INC.
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US

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Kip Shepard

It was a pleasure working with Puru at Maxim. His attention to detail and work ethic made him stand out among his peers. Ever the professional, Puru was able to leverage his extensive experience to provide new and innovative solutions to business problems. He will be a fine asset to any organization lucky enough to obtain his services.

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Experience

    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • BI / DB / ETL Architect / Lead Consultant
      • Nov 2011 - Present

      Accomplishments: • Developed Anomalies and Revenue Forecast Dashboards using Machine Learning fbprophet module in Incorta PySpark. • Developed Incorta Utility to export the tenant XML and extract the attributes for Dependency Search & Memory Management. • Developed workaround PySpark code for Incremental Loads in Incorta PySpark for Materialized Views. • Tuned a SQL in MDM, which was running around 2 hours came down to 6 mins. • Within a week of joining in Employee Systems Group, detected a long running PySpark function and suggested performance improvement for a PySpark function, which was used in around 20 Incorta MV jobs. • Developed PySpark MV jobs which are used by Incorta Dashboard for Apple Employee System • Developed complex Vertica SQL views with Analytics to support front-end Microstrategy Dashboards/Graphs. • ETL of CentralStation Ticketing System Logs and Construction Performance to Vertica through Perl/Python. • Provided MongoDB POC for migrating Data Center Asset Management System from SQL Server Database. • Performance Tuning Expert in Global CRM (GCRM) Sales Team, responsible for the DB solutions, performance tuning and / Interfaces in/out of GCRM. • Client Appreciation for providing excellent Data Security solution through Oracle Text Search (Catalog / Context) for frequent territory changes in Note Security Application. • Appreciation for Suggesting Index Organized Table solutions for couple of Sugar CRM Data Security tables. • Multiple teams look forward to my expertise on complex SQL problems. • Long running SQLs were re-written which drastically improved the performance. • Business Users appreciation for significantly reducing wait time on the front-end UI, which was done through a minor back-end materialized view query re-write enable option, where the project cost was absolutely zero. • Improved the Query Performance from multi seconds to milliseconds for Vertica project by creating pre-join projections on fact and dimension tables.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • BI ETL DB Architect
      • Jan 2019 - Jun 2019

      • Working on Migrating Power BI Dashoard calculations to SQL Server, since the performance on Power Bi calculations are very bad and Business Users are not happy with performance. • Automating LoA (Limitation of Authority) process to download XLSM files from SharePoint and run template macros on the downloaded files and upload into SQL Server Database through python scripts. Finally send the error logs to Business through email. • Uploading Product Quality Power Bower BI XL Worksheets into SQL Server DB using Python pandas module.

    • United States
    • Internet Publishing
    • 700 & Above Employee
    • BI Architect
      • Jun 2018 - Dec 2018

      • Currently working on multiple pilot projects to migrate data from EBS/OBIEE to Incorta as a team member. • Created Incorta Business View Validation formulas for Revenue, Book To Bill projects. • Developed a Python code to Flatten a Pivot Excel report to validate the Migrated Incorta Dashboard. • Developed Multiple Incorta PySpark Materialized Views for complicated ETL process. • Currently working on multiple pilot projects to migrate data from EBS/OBIEE to Incorta as a team member. • Created Incorta Business View Validation formulas for Revenue, Book To Bill projects. • Developed a Python code to Flatten a Pivot Excel report to validate the Migrated Incorta Dashboard. • Developed Multiple Incorta PySpark Materialized Views for complicated ETL process.

    • Leisure, Travel & Tourism
    • 700 & Above Employee
    • DataWarehouse/ETL Lead
      • 2009 - 2011

      Accomplishments: • Increased the Production Support Customer Ticket closure rate to 98% from 68% within six month period by overseeing day to day operations of data warehouse and ensuring that the customer issues/tickets are resolved in a timely manner. Received Star of the month Award during April 2010. • Improved customer relationships by building rapport, delivering on-time and quality work and looking ahead to put long term fixes to bring stability to the data warehouse environment. • Resolved data quality issues from legacy source systems by analyzing/providing error log trends. • Designed and developed a dashboard system, using SSIS and SSRS, to see measures like time & mileage amounts, counts and drill down data for daily trend in Rental/Reservation flow from legacy systems to downstream applications through Data Warehouse and Data Marts. • Designed web-based Job Tracker, Ticket Tracker & RFC Tracker Systems to reduce the workload of the Production Support leads and management and to improve the accuracy and timeliness of reporting. Project Details: • Worked as lead/member in resolving long pending customer issues from Data Management and Down Stream user issues. • Coordinated with offshore development team (EDS/MphasiS, HP subsidiary companies). • Coordinated with other departments using the downstream applications from Data warehouse/Data Marts, to improve the quality reporting. • Improved the productivity of the team by providing technical expertise and guidance in the skills required for Production Support. • Changed the email communication of issues into Requirement Document/Approval process for each ticket to ensure that the issue is resolved in right direction. Environment: UNIX, Windows, Oracle PL/SQL, SQL Server 2008, OLTP, OLAP, ETL, Informatica 8.6, SSIS, SSRS and Perl.

    • United Kingdom
    • Consumer Goods
    • 1 - 100 Employee
    • Solutions Arhitect
      • 2007 - 2009

      Accomplishments: • Reduced the pager support by 90% in a six-month period by participating in developing Dallas Semiconductors ETL to i2 supply chain software and merged into MAXIM’s job stream. • Increased sales by providing quality-oriented results to supply/demand change requests to Supply Chain and Factory Planner software in a time-driven environment. • Increased the Job Monitor workflow efficiency by identifying and developing parallel processing and event-based triggers, resulting in timely reporting of pegging reports across factories around the globe. Project Details: • Worked as data team member in upgrading Dallas Semiconductors ETL to i2 supply chain software. • Provided on-going software maintenance to Supply Chain Planner and Factory Planner software. • Worked in Business Object Universe development and maintenance. • Worked on Informatica - Source Analyzer, Warehouse Designer, Mapping Designer & Mapplet, and Transformation Developer. • Fixed invalid Mappings, testing of Stored Procedures and Functions, Unit and Integration Testing of Informatica Sessions, Batches and Target Data. • Extensively used Transformations like Router, Aggregator, Source Qualifier, Joiner, Expression, Aggregator, Normalizer and Sequence generator. • Scheduled Sessions and Batches on the Informatica Server using Informatica Server Manager/Workflow Manager. • Worked with different sources such as Oracle, MS SQL Server and flat files. • Created Visio Job flow diagrams. • Involved in the design phase of logical and physical data model using ERWin. • Coordinated with offshore development team (Keane). • Change management through WinCVS Environment: UNIX, Windows, Oracle PL/SQL, OLTP, OLAP, ETL, Informatica and Business Objects.

    • Applications Architect
      • 2003 - 2007

      APPLICATIONS ARCHITECT Accomplishments: • Eliminated the manual FTP and upload process by implementing automated process of Customer Hierarchy Replication between different databases. • Increased Online (Internet) Assessment System sales by producing student results within weeks by managing off-shore team in development of project interfacing different manual systems, databases and mainframe. • Provided development direction and coding support to staff developing Scoring Analytical Reporting database, data mart & aggregation/extraction processing by introducing Materialized Views and OLAP which resulted in producing statewide reports for K-12 paper assessment test within weeks. • Designed and Developed template based Business Intelligence solution to create a User Defined Field for multiple customers, which resulted in eliminating months of custom programming for each customer. Project Details: • Analyzed, Designed and Developed Informatica Customer Hierarchy Replication system between Monarch (Oracle), AMS/OE (Blue Martini) and Compass (Oracle) systems used by different McGraw-Hill divisions. FTP between Blue Martini and Oracle was coded through Perl using sftp to remote login and initiate Blue martini process. • Involved in ETL Development with Wipro Consultants, using Informatica Powercenter for Online Assessment System to interface with Oracle databases and IBM mainframe CA Datacom. • Developed Informatica ETL mappings and sessions to move Content from QA to Production database. • Introduced Materialized Views and OLAP functions in aggregation / extraction processing of Connecticut. • Provided overall direction and guidance to BI/ETL development and support for the student test assessment Data Marts.

    • Education Administration Programs
    • 1 - 100 Employee
    • CONSULTANT
      • 2001 - 2003

      Accomplishments: • Re-wrote BI/ETL through Perl scripts and SQL Loader to replace the data feed from obsolete student database Santa Rosa to Datatel (Unidata), resulting in a seamless interface to front-end web-based systems PARIS (Planning And Research Information System) and STAR (Student Tracking and Recording). Project Details: • Handled the functionality of DBA along with development by installing Oracle databases and Apache web-servers (Oracle 9iAS) on Windows NT/2000. • Developed cold backup procedure through Perl scripts and setup ARCserve agent for hot backup. Environment: Windows, UNIX, Oracle, OLAP, ETL, Informatica, Perl & PL/SQL cartridge.

    • SOFTWARE ENGINEER
      • 1999 - 2001

      Accomplishments: • Participated in a startup company developing an Internet job search engine for recruitment in the IT industry. Project Details: • Developed interface to Oracle Database and Java applet using Perl DBI and CGI scripts. • Developed web pages using Oracle PL/SQL cartridge and JavaScript. • Introduced Informatica as ETL tool. Environment: Windows, UNIX, Oracle, ETL, Informatica, Perl & PL/SQL cartridge Accomplishments: • Participated in a startup company developing an Internet job search engine for recruitment in the IT industry. Project Details: • Developed interface to Oracle Database and Java applet using Perl DBI and CGI scripts. • Developed web pages using Oracle PL/SQL cartridge and JavaScript. • Introduced Informatica as ETL tool. Environment: Windows, UNIX, Oracle, ETL, Informatica, Perl & PL/SQL cartridge

    • VP Application Developement
      • 1994 - 1999

      Accomplishments: • Led and managed BI application development team and firmly instilled personality and style on the department by working closely with my team and coordinating with other departments at Citigroup. Massive projects such as Global Risk Reporting and Smart-II (Asset based P&L) were revived, developed, delivered and introduced several enhancements to the existing leasing software. Result: Proved that projects which languished for years can be delivered within four short months utilizing the existing manpower; increasing the morality of the team; solving long simmering problems between departments and contributed to dramatically reduce the processing time and storage requirements. • Re-organized the BI software development team, increased productivity and accuracy by managing 5 full-time and 3 consultants to develop and maintain Oracle based Leasing, Accounting and Fixed Assets application software of 250,000 assets worth $2.5 Billion. Coordinated with users and developers to provide cost effective solution to system modification requests. • Managed the Y2K project and coordinated the data center move from Foster city, CA to HQ in New York. Persuaded the management to upgrade the software to client/server GUI considering the data center move to New York and configured the application (forms) server under the LAN and re-locating only the Oracle database servers. Major code conversion was through software products available in the market and Unix SED scripts. Result: Proved the effectiveness of buy Vs build by automatic conversion; fast turn-over from QA due to minimal errors; smooth transition six months ahead of corporate deadline; upgraded the software from obsolete to the latest GUI. Recurring cost was cut down by 75% using fractional T1 (256K) due to effective configuration of the servers. • Received Global Equipment Finance (GEF) Excellence Award for Product Superiority. Environment: Windows, UNIX, Oracle, PL/SQL & Lotus Notes

Education

  • Bangalore University
    1974 - 1979
  • Bangalore Jobs

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