Marketing Analyst

• Feb 2023 - Present

• Created and implemented efficient social media strategies to boost interaction and raise brand exposure. Identified target audiences, optimised content, and led effective campaigns using data-driven insights. • Examined social media, email, and website metrics to spot trends, gauge the success of campaigns, and offer data-supported suggestions for improvement. Used methods and tools to monitor key performance indicators (KPIs) and guarantee ongoing improvement. • Produced engaging social media posts, captions, and images to capture and engage consumers. interesting and captivating blogs that are carefully crafted to increase website traffic, develop thought leadership, and strengthen brand trust. Show less

Freelance Graphic Designer and Web Designer

• Mar 2018 - Present

Data Analyst

• Jul 2022 - Dec 2022

• Conducted in-depth data analysis utilizing statistical methods and tools to extract key insights for strategic decision-making. Leveraged Python to analyze data quality issues, resulting in a streamlined resolution process and improved data accuracy.• Developed and implemented interactive dashboards for efficient monitoring and reporting, providing stakeholders with real-time access to critical metrics and KPIs.• Optimized operational efficiency by creating automated solutions. Designed web scrapers and utilized VBA and HTML in Excel to automate manual tasks, resulting in significant time savings and increased productivity.• Collaborated with cross-functional teams to deliver data analytics and process optimization solutions, fostering effective communication and driving data-driven decision-making across the organization. Show less

Senior Item data specialist

• Jul 2020 - Sep 2022

• Implemented automation solutions using VBA and web automation, resulting in an annual time-saving of 2400 hours. Streamlined the reporting system, improving efficiency and accuracy.• Developed and maintained dashboards to track metrics for work status and team performance. fostered transparency and accountability within the team and allowed data-driven decision-making.•Closely worked with buyers and the site's merchandising team to guarantee the accuracy of the data on Target.com. Implemented data validation procedures and routine audits to preserve accurate and current product information.• Successfully managed 57 vendor partners' end-to-end item setup processes for a sizable volume of over 10K items. ensured prompt and accurate inventory updates, catalogue management, and item development. Show less

Account Manager

• Oct 2021 - Dec 2021

Content Editor

• Apr 2019 - May 2019